Captions (app)

Last updated
Mirage
FormerlyCaptions
Company typePrivate company
Industry Artificial intelligence
Founded2021
Founders
  • Gaurav Misra
  • Dwight Churchill
HeadquartersNew York City, United States
Website mirage.app

Mirage(formerly known as Captions) is a video-generating, video-editing and AI research company headquartered in New York City. Their first app, Captions, is available on iOS, Android, and Web and offers a suite of tools aimed at streamlining the creation and editing of videos. Their enterprise platform, Mirage Studio, generates AI actors and videos for marketing assets and video campaigns.

Contents

History

Mirage was co-founded by Gaurav Misra and Dwight Churchill. During Misra's time leading design engineering at Snap Inc., he followed the rise of a new category of video, the "talking video." In 2021, Misra left Snap to found Mirage with his former colleague Churchill. [1] Later that year, the Captions app launched with early backing from venture capital firms Sequoia Capital and Andreessen Horowitz as well as individual investors. [2] [3]

In 2023, the company released Lipdub, an Al dubbing app which translates any video with spoken audio into 28 languages. [4] [5]

In October 2023, Captions shared that it maintained over 100,000 daily active users with "about a million" videos being created monthly. [1] [4]

In November 2024, Captions acquired AlpacaML, a generative AI company that focused on art and other images. [6]

In June 2025, Captions launched Mirage Studio, for marketers and advertising agencies. [7]

In September 2025, Captions rebranded their company to Mirage. This change reflects the company's focus on developing their proprietary foundation model and future video products. [7]

Products

The Captions app offers features to automate common production tasks including captioning, editing, dubbing, script creation, and music integration. [1] [8] Mirage Studio allows users to generate AI avatars and create short-form videos from prompts or audio. [9]

Awards

References

  1. 1 2 3 Shrivastava, Rashi. "Video Editing App Captions Just Raised $25 Million To Bring AI To Creators". Forbes. Retrieved 2024-03-09.
  2. Franzen, Carl (2023-06-22). "AI video creation app Captions bags $25M from top VCs". VentureBeat. Retrieved 2024-03-09.
  3. Florian, Amanda (14 October 2023). "Found in Translation: AI Lip-Synch Apps Have Arrived". The Information. Archived from the original on 15 October 2023. Retrieved 7 November 2024.
  4. 1 2 Franzen, Carl (2023-10-10). "Video startup Captions launches new AI dubbing app Lipdub with Gen Z slang". VentureBeat. Retrieved 2024-03-09.
  5. Florian, Amanda (2024-02-09). "When A.I. Bridged a Language Gap, They Fell in Love". The New York Times. ISSN   0362-4331 . Retrieved 2024-03-09.
  6. Flynn, Kerry (13 November 2024). "Exclusive: Generative video studio Captions makes first acquisition". Axios. Archived from the original on 13 November 2024. Retrieved 26 November 2024.
  7. 1 2 Forristal, Lauren (2025-09-04). "Captions rebrands as Mirage, expands beyond creator tools to AI video research". TechCrunch. Retrieved 2025-09-10.
  8. Caplan, Jeremy. "This app makes it easy to narrate and caption your videos". FastCompany. Retrieved 2024-03-09.
  9. "Captions Launches Mirage Studio: Quickly Generate Virtual Character Videos with Realistic Emotions and Actions". AIbase. Retrieved 2025-09-10.
  10. Newman, Jared. "The 4 next big things in apps for 2023". FastCompany. Retrieved 2024-03-09.
  11. https://winners.webbyawards.com/2024/apps-software/app-features/best-use-of-ai-machine-learning/289696/captions
  12. https://winners.webbyawards.com/2024/apps-software/software-services-platforms/creative-production/289711/captions