Cheetah Marketing

Last updated

Cheetah International
FormerlyCheetah Marketing
Defunct1993
Products Electronic music-related hardware
Parent Cannon Street Investments

Cheetah Marketing was a United Kingdom-based company that produced electronic music-related hardware products and software for home computer systems during the 1980s. They later changed their name to Cheetah International Ltd.

Contents

Based in Cardiff, Cheetah was run by two brothers, Howard and Michael Jacobson, but owned by Cannon Street Investments. The company was closed in 1993 when the UK recession badly hit the share price of its owners. After this Chris Wright and Nick Owen bought the music products division and formed Soundscape Digital Technology Ltd. The joysticks and other computer peripheral products division went to another company in the Cannon Street group.

Products

The company originally produced joysticks like the infrared R.A.T. for the Commodore 64 and ZX Spectrum computers and later branched out into music peripherals and stand-alone musical equipment for price conscious home users.

Among their offerings were the SpecDrum (a sample-based drum machine), a Cheetah Sound Sampler, a Cheetah Midi Interface, and in the later, 8-bit/16-bit drum machines, music sequencer, and a range of music keyboards (including polyphonic analog / digital synthesizers and rack mount modules).

Joysticks and peripherals included the Cheetah 125, Cheetah 125 Plus, Mach 1, and an infrared joypad.

Cheetah's range of music products expanded quickly during the 1980s when they began to work with external designers. Among these were Chris Wright, who later founded Soundscape Digital Technology, Ian Jannaway, who later founded Novation Digital Music Systems and Mike Lynch, who later founded Autonomy Corporation.

Cheetah also distributed the Gamate handheld console in the UK.

Music products

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References

  1. "Cheetah MD8 Digital Drum Machine". Sound On Sound. April 1988. pp. 8–9. ISSN   0951-6816. OCLC   925234032.
  2. Rowland, Nicholas (April 1997). "Cheetah MD16". Sound on Sound . Archived from the original on 7 June 2015. Retrieved 7 December 2015.
  3. Cheetah MS800 Digital Wave Synthesizer module - Owners Manual (PDF). Cheetah International Ltd. Archived from the original (PDF manual) on 18 November 2017. Retrieved 17 March 2016.
  4. "Cheetah MS800 Synth Module". Music Technology. July 1992. pp. 48–51. ISSN   0957-6606. OCLC   24835173.
  5. "Cheetah MS6". Sound On Sound. April 2001. Archived from the original on 7 June 2015.
  6. Maad, Kristofer (5 September 2005). "Cheetah MS6 Resource Center". maad.net. Retrieved 7 December 2015.

Further reading