Chief visibility officer

Last updated

A chief visibility officer (CVO) or director of visibility is an individual appointed to oversee all aspects of performance across retail stores, corporations or organizations as part of the C-Suite of executives. The role of the CVO emerged to manage the integration of ideas, disciplines, technologies and people focused on elevating retail enterprise visibility. The title is commonly associated with Retail Loss Prevention (LP) leaders and professionals who maintain the highest position in security management and maintain the security operations in the store to achieve a high level of visibility.

Contents

Role

The CVO is focused on security systems as they contribute to higher profits and elevated store performance levels. The importance of the CVO position has risen as criminals and organized retail crime grows more sophisticated in thwarting security solutions. According to the Centre for Retail Research Global Retail Theft Barometer 2011 study, [1] Total global shrink in 2011 cost retailers $119.092 billion, an average of 1.45% of global retail sales. The shrinkage rate was an average of 6.6% higher than 2010. The losses are said to cost each family $199.89 per that year. Working with security integrators to achieve maximum visibility into what takes place in a retail store on a daily basis allows the CVO to impact not only shrinkage numbers, but also to improve store operations. This approach was cited by the University of Leicester study on Effective Retail Loss Prevention, 10 Ways to Keep Shrinkage Low [2] where it was noted that among the keys to reducing shrinkage in an organization included establishing a senior management commitment, ensuring organisational ownership, embedding loss prevention into the business and providing strong leadership.

Challenges

Shrinkage can occur in a number of different areas for a retailer: employee theft, including sweethearting shoplifting/organized retail crime, administrative error and vendor fraud.[ citation needed ] The goal of a CVO is to maximize business profits by reducing losses.[ citation needed ] To accomplish this objective, CVOs analyze the full spectrum of store operations from employee and customer behavior to vendor and supplier patterns and supply chains.[ citation needed ] Integrated technologies can provide a comprehensive picture of customer behavior, staffing needs and merchandising trends, in addition to preventing losses for the store.[ citation needed ] The CVO must be in touch with core challenges across an organization to implement and integrate security solutions tailored to protect its unique vulnerabilities. According to securitysales.com [3] retailers are looking beyond standalone technology like electronic article surveillance (EAS) systems or cameras and access control and aiming to have visibility across the demand and supply chain.

Related Research Articles

<span class="mw-page-title-main">Supply chain management</span> Management of the flow of goods and services

In commerce, supply chain management (SCM) deals with a system of procurement, operations management, logistics and marketing channels, through which raw materials can be developed into finished products and delivered to their end customers. A more narrow definition of supply chain management is the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronising supply with demand and measuring performance globally". This can include the movement and storage of raw materials, work-in-process inventory, finished goods, and end to end order fulfilment from the point of origin to the point of consumption. Interconnected, interrelated or interlinked networks, channels and node businesses combine in the provision of products and services required by end customers in a supply chain.

<span class="mw-page-title-main">Shoplifting</span> Theft of goods from a retail establishment

Shoplifting, shop theft, retail theft, or retail fraud is the theft of goods from a retail establishment during business hours, typically by concealing a store item on one's person, in pockets, under clothes or in a bag, and leaving the store without paying. With clothing, shoplifters may put on items from the store and leave the store wearing the clothes. The terms shoplifting and shoplifter are not usually defined in law. The crime of shoplifting generally falls under the legal classification of larceny. Shoplifting is distinct from burglary, robbery, or armed robbery. In the retail industry, the word shrinkage can be used to refer to merchandise lost by shoplifting, but the word also includes loss by other means, such as waste, uninsured damage to products and theft by store employees.

Vendor-managed inventory (VMI) is an inventory management practice in which a supplier of goods, usually the manufacturer, is responsible for optimizing the inventory held by a distributor.

<span class="mw-page-title-main">Online shopping</span> Form of electronic commerce

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

<span class="mw-page-title-main">Retail loss prevention</span> Practices to reduce loss of goods in retail stores

Retail loss prevention is a set of practices employed by retail companies to preserve profit. Loss prevention is mainly found within the retail sector but also can be found within other business environments.

Inventory control or stock control can be broadly defined as "the activity of checking a shop's stock". It is the process of ensuring that the right amount of supply is available within a business. However, a more focused definition takes into account the more science-based, methodical practice of not only verifying a business's inventory but also maximising the amount of profit from the least amount of inventory investment without affecting customer satisfaction. Other facets of inventory control include forecasting future demand, supply chain management, production control, financial flexibility, purchasing data, loss prevention and turnover, and customer satisfaction.

Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002.

Scan-based trading (SBT) is the process by which suppliers maintain ownership of inventory within retailers' warehouses or stores until items are scanned at the point of sale. Suppliers, such as manufacturers or farmers, own the product until it is purchased by the customer, with the store or venue then buying the product from the supplier and reselling it to the customer. Analysts in the grocery sector estimate scan-based trading accounted for $21 billion dollars in consumer goods purchased in the grocery industry alone in 2020, or nearly 3% of overall sales.

<span class="mw-page-title-main">Shrinkage (accounting)</span> When a retailer has fewer items in stock than in the inventory list

In accounting, shrinkage or shrink occurs when a retailer has fewer items in stock than were expected by the inventory list. This can be caused by clerical error, or from goods being damaged, lost, or stolen between the point of manufacture and the point of sale. High shrinkage can adversely affect a retailer's profit.

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle at the consumer. Customer analytics plays an important role in the prediction of customer behavior.

Organized retail crime (ORC) refers to professional criminal enterprises ranging from regional gangs to international crime rings and other organized crime focussing on retail environments. Operations include truckjacking, shoplifting, smash and grab, cargo theft, and cargo diversion. One person acting alone is not considered an example of organized retail crime. Working in teams, some create distractions while others steal items judiciously, indiscriminately or violently. Often, they are stocking up on specified items at the request of the organized crime or gang leader. It is not uncommon for the criminals to have accomplices working in the retail store or corporation.

Checkpoint Systems is an American company that specializes in loss prevention and merchandise visibility for retail companies. It makes products that allow retailers to check inventory, quicken the replenishment cycle, prevent out-of-stocks and reduce theft. Checkpoint offers Electronic Article Surveillance (EAS) radio frequency solutions for retail, high-theft and loss-prevention solutions, RFID hardware, software, and labeling capabilities.

In computing, managed security services (MSS) are network security services that have been outsourced to a service provider. A company providing such a service is a managed security service provider (MSSP) The roots of MSSPs are in the Internet Service Providers (ISPs) in the mid to late 1990s. Initially, ISP(s) would sell customers a firewall appliance, as customer premises equipment (CPE), and for an additional fee would manage the customer-owned firewall over a dial-up connection.

<span class="mw-page-title-main">Retalix</span>

Retalix Ltd. is a former Israeli software company that developed, licensed, implemented and supported software applications for retailers, wholesalers and distributors of fast-moving consumer goods, mainly in the grocery, convenience store, and foodservice industries.

Retail leakage occurs when local people spend a larger amount of money on goods than local businesses report in sales, usually due to people traveling to a neighboring town to buy goods. Retail sales leakage occurs when there is unsatisfied demand within the trading area and that the locality should provide extra stores spaces for such type of businesses. After all, retail leakage does not necessarily translate into opportunity. For instance, there could be tough competition in a nearby locality that leads the market for same type of product. Many small - to medium-sized communities experience leakage of retail expenditures as local citizens drive to neighboring towns to shop at national retail chains or eat at national restaurant chains. Attracting such national retail chain stores and restaurants to a community can prevent this type of expenditure leakage and create local jobs.

Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".

Inventory management software is a software system for tracking inventory levels, orders, sales and deliveries. It can also be used in the manufacturing industry to create a work order, bill of materials and other production-related documents. Companies use inventory management software to avoid product overstock and outages. It is a tool for organizing inventory data that before was generally stored in hard-copy form or in spreadsheets.

Third-party logistics is an organization's long term commitment of outsourcing its distribution services to third-party logistics businesses.

<span class="mw-page-title-main">Retail Solutions Inc.</span>

Retail Solutions Inc (RSi) is a software company based in Mountain View, California, that provides software-as-a-service products for data management, reporting and business intelligence, and point of sale applications. RSi was named by Forbes as the biggest SaaS company you've never heard of. The company started out selling radio-frequency identification software before moving into its current business. In October 2020, RSi was acquired by IRI Worldwide.

Mobile location analytics (MLA) is a type of customer intelligence and refers to technology for retailers, including developing aggregate reports used to reduce waiting times at checkouts, improving store layouts, and understanding consumer shopping patterns. The reports are generated by recognizing the Wi-Fi or Bluetooth addresses of cell phones as they interact with store networks.

References

  1. "The First Worldwide Shrinkage Survey 2011". Centre for Retail Research. 2011. Retrieved 2013-12-21.
  2. "Effective Retail Loss Prevention, 10 Ways to Keep Shrinkage Low". 2007. Retrieved 2013-12-21.
  3. "It's Go Time In Retail". Security Sales and Integration. July 2, 2013. Archived from the original on 2013-10-21.