Founded | 1987 |
---|---|
Defunct | 1997 |
Fate | Acquired by Storehouse |
Children's World Ltd was a British retail chain. It was established by Boots in 1987 and sold to Storehouse in 1996, when the stores were rebranded as Mothercare World. [1]
At the time, Boots' larger high street stores sold a range of baby products, maternity and children's clothing. However the Children's World stores were a larger "superstore" format typically located in retail parks, [2] which sold a wider range of children's clothing, shoes, toys, baby products and nursery furniture. The stores also included a play area, a hairdresser and a snack bar. [3] [4]
The logo resembled a pile of multicoloured building blocks. [5] The slogan was "Everything in the World for Children". [6]
By 1995 the retailer had 48 stores and a turnover of £105 million. [7] Storehouse acquired the business from Boots in 1996. [8] [9]