Christina Wodtke

"Boxes and Arrows" redirects here. For the chart, see Flow diagram. For the programming device, see Visual programming.

Christina Wodtke
Born	(1966-10-22) October 22, 1966 (age 59)
Alma mater	Kansas City Art Institute
Occupations	author, lecturer
Known for	Founded Women Talk Design, Co-founded Information Architecture Institute, information architecture, OKR goal setting

Christina R. Wodtke (born October 22, 1966) is an American businesswoman and specialist in the area of design thinking, information architecture (IA) ^[1] and Management Science, specializing in objectives and key results (OKR) and team productivity. She is a lecturer at Stanford University. ^[2]

Information Architecture Blueprints for the Web

Career

Wodtke has held a series of executive roles in the tech industry, most notably leading teams who built the events platform and created an algorithm for Linkedin's newsfeed, leading a redesign of Myspace and its profile pages and leading the design and launch of the Zynga.com gaming platform. ^[3]

Wodtke is a co-founder and past president of the Information Architecture Institute. As a User Experience professional, she has worked for such companies as Yahoo, Hot Studio, The New York Times, and Zynga to improve and develop their Web sites.^{[ citation needed ]}

Wodtke founded an online journal for information architects Boxes and Arrows, ^[4] which was nominated for a Webby Award in 2003. ^[5]

Her first book Information Architecture: Blueprints for the Web (2003) was reviewed as a concise guide for IA beginners which does not necessarily offer new information for people experienced with IA. Instead of emphasizing rigid rules, the book provides practical exercises and scenarios to introduce readers to IA concepts such as archetypal personas, controlled vocabularies, sitepath diagrams, and user-centered design. ^{[6] [7]} In her book Radical Focus (2016), she first takes the reader through a fictional case study in the form of a fable and later explains how to use OKRs to help teams realize their goals. ^{[8] [9]}

Bibliography

• Wodtke, Christina (2003). Information Architecture: Blueprints for the Web (1st ed.). Indianapolis, IN: New Riders. ISBN   0-7357-1250-6. ^{[6] [7] [4]}
• Wodtke, Christina; Govella, Austin (2009). Information Architecture: Blueprints for the Web (2nd ed.). Berkeley, CA: New Riders. ISBN   978-0-321-60080-6. ^{[10] [11]}
• Wodtke, Christina (2016). Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results. Palo Alto, CA: Cucina Media. ISBN   978-0996006026. ^{[8] [12]}
• Wodtke, Christina (2016). Introduction to OKRs. O'Reilly Media, Inc.
• Wodtke, Christina. Pencil Me In: The Business Drawing Book for People Who Can't Draw. Palo Alto, CA: Cucina Media. ISBN   978-0996006033.
• Wodtke, Christina (2019). The team that managed itself: a story of leadership. Palo Alto, CA: Cucina Media. ISBN   978-0996006071.

References

1. Albers, Michael J.; Mazur, Beth (2003-01-01). Content & complexity: information design in technical communication. Taylor & Francis. pp. 26 ff. ISBN   978-0-8058-4140-4. Archived from the original on 2014-07-27. Retrieved 6 July 2011.
2. "Christina R Wodtke's Profile | Stanford Profiles". profiles.stanford.edu. Archived from the original on 2020-10-30. Retrieved 2020-10-27.
3. Cagan, Marty (2020). Empowered: Ordinary People, Extraordinary Products. John Wiley & Sons. pp. 304–307. ISBN   978-1-119-69132-7.
4. Colborne, Giles (Summer 2006). "Interfaces Reviews | Information Architecture: Blueprints for the web" (PDF). www.bcs.org. British Computer Society. p. 21.
5. Vickers, Amy (April 14, 2003). "Webby Awards: It's a Wild, Wild Web Out There". The Daily Mirror . p. 32. ProQuest   339018665.
6. McAllister, Neil (March 2003). "Information Architecture". New Architect . 8 (3): 46. ISSN   1537-9000. ProQuest   275009918.
7. Gill, Kathy (November 2003). "Information architecture: blueprints for the Web". Interactions. 10 (6): 57–58. doi:10.1145/947226.947243.
8. Klein, Laura (2016). Build Better Products: A Modern Approach to Building Successful User-Centered Products. Rosenfeld Media. pp. 26–30. ISBN   9781933820453.
9. Wagenblatt, Timo (2019). "Organizational Maturity: The Environmental Conditions of Your Software Product Manager Role". Software Product Management. Springer International Publishing. p. 407–439. doi:10.1007/978-3-030-19871-8_9. ISBN   978-3-030-19870-1.
10. Gueguen, Gretchen (31 August 2010). "A Review of "Information Architecture: Blueprints for the Web": 2nd ed. Wodtke, Christina, and Austin Govella. Berkeley, CA: New Riders Publishing, 2009, 348 pp., $45.00, ISBN 978-0-321-60080-6". Journal of Web Librarianship. 4 (2–3): 292–293. doi:10.1080/19322909.2010.488174.
11. Redish, Janice (February 2010). "Information Architecture: Blueprints for the Web". Technical Communication. 57 (1). ISSN   0049-3155. ProQuest   288152512.
12. รมโพธิ์, นภดล. "Book Review: Radical Focus" (PDF). www.jba.tbs.tu.ac.th (in Thai). Thammasat University . Retrieved December 29, 2025.

External links

• Official website