Cine TAM

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Cine LATAM is a Brazilian cinema owned by the parent company of LATAM Airlines.

The cinema opened in the Morumbi Shopping in the Santo Amaro neighborhood of São Paulo on April 19, 2007. [1] [2] [3] [4] TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema. [5] The theater offered benefits to members of TAM Airlines's Fidelidade frequent flyer program. [4] The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased. [1] The theater's screens were named Londres (London), Nova York (New York City), Milão (Milan), and Paris. [6] The theater included a restaurant called Cine Cafe TAM. [7]

Cine TAM organized the presentation of the 2003 Brazilian film Cristina Quer Casar in Medford, Massachusetts, United States in 2007. [8]

Cine TAM was closed in October 30, 2012, but it will reopen soon. [9]

References

  1. 1 2 "Brandworks assina projeto do Cine TAM [ permanent dead link ]." AdNews. April 19, 2007.
  2. ↑ Azedo, Sandra. "TAM inaugura o Cine TAM no Morumbi Shopping no Brasil; MARKETING: TAM, naming rights no cinema." InvestNews Brazil. Monday April 16, 2007.
  3. ↑ "TAM inagura cinema no Morumbi Shopping; TAM no cinema." Gazeta Mercantil. April 17, 2007.
  4. 1 2 "Cine TAM". Archived from the original on 2008-09-16. Retrieved 2008-10-03.
  5. ↑ "TAM entra em cartaz no antigo Cine Morumbi" (). Agência Estado . April 16, 2007.
  6. ↑ Arruda, Jacqueline de. "Parceria com a TAM revoluciona cinemas do Morumbi Shopping [ permanent dead link ]." Morumbi.net/Tottem Publicidade. May 25, 2007.
  7. ↑ "Guia Folha - Busca - Guloseimas". Archived from the original on 2012-07-09. Retrieved 2008-10-03.
  8. ↑ "Brazilian Voice - O jornal que fala sua lingua". Archived from the original on 2007-05-15. Retrieved 2008-10-03.
  9. ↑ "Após cinco anos, Cine TAM fecha as portas em SP - Folha de S.Paulo" (Archive). Folha de S.Paulo . 29 August 2012.


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