 | |
| Author | Bartow J. Elmore |
|---|---|
| Country | United States |
| Language | English |
| Genre | Nonfiction |
| Published | November 3, 2014 [1] |
| Publisher | W. W. Norton & Company [2] |
| Pages | 416 pp [2] |
Citizen Coke: The Making of Coca-Cola Capitalism is a 2014 nonfiction book written by Bartow J. Elmore. [2]
The New York Times wrote "'Citizen Coke' began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story. But as a narrative, the structure is riddled with redundancies and leads to chronological whiplash." [2]
Kirkus Reviews dubbed it "A superb, quietly devastating environmental and business history." [1]
The Wall Street Journal wrote "In 'Citizen Coke,' Bartow J. Elmore meets the challenge. He examines an old story in a very new way, offering unaccustomed perspectives on a company whose leading product is a household name around the globe." [4]
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States on August 9, 1982, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as the jingle "True Love and Apple Pie", by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley.
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April 1985. It was renamed Coke II in 1990 and discontinued in July 2002.
Cocacolonization refers to the globalization of American culture pushed through popular American products such as soft drink brand Coca-Cola. It is a portmanteau of the name of the multinational soft drink maker and "colonization".
Tab was a diet cola soft drink created and produced by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. Coca-Cola's first diet drink, Tab was popular among some people throughout the 1960s and 1970s, as an alternative to Coca-Cola Classic. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s.
The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products. It was formerly the anchor bottler for Western Europe and most of North America.
SunTrust Banks, Inc. was an American bank holding company with SunTrust Bank as its largest subsidiary and assets of US$199 billion as of March 31, 2018. The bank's most direct corporate parent was established in 1891 in Atlanta, where it was headquartered.
The World of Coca-Cola is a museum located in Atlanta, Georgia, United States, showcasing the history of The Coca-Cola Company. The 20-acre (81,000 m2) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990 in Underground Atlanta. There are various similar World of Coca-Cola stores in locations such as Las Vegas and Disney Springs.
Beverage Partners Worldwide was a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. The venture was originally started in 1991 but was dissolved in 1994 due to organizational and distribution disputes. It was resurrected in 2001 before dissolving permanently in 2018. Their main products were Nescafé and Nestea.
The Coca-Cola sign is an electro-kinetic sculpture on the Two Times Square building in Times Square, Manhattan, New York City. The current sign, installed in 2017, is 68 feet (21 m) tall and 42 feet (13 m) wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920.
Cameron Coca-Cola Bottling Co. was a large Coca-Cola Bottling company in Washington, Pennsylvania.
American comedian and actor Bill Cosby was a popular spokesperson for advertising from the 1960s – before his first starring television role – until the early 2000s. He started with White Owl cigars, and later endorsed the Jell-O frosty ice pop treats Pudding Pop, gelatin, Del Monte, Ford Motor Company, Coca-Cola, American Red Cross, Texas Instruments, E. F. Hutton & Co., Kodak, and the 1990 United States Census. As of 2002, Cosby held the record for being the longest-serving celebrity spokesperson for a product, through his work with Jell-O. In 2011, he won the President's Award for Contributions to Advertising from the Advertising Hall of Fame.
John Paul Austin was Chairman, President and CEO of The Coca-Cola Company. From 1962 to 1981 Austin oversaw the growth of the company from $567 million in sales to a $5.9 billion global force.
H2NO was an upselling campaign by The Coca-Cola Company to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water.
Marcio Moreira was a multi-cultural marketing executive who played an influential role in the globalization of advertising. In a 44-year career at McCann Erickson Worldwide, Moreira headed the agency's InterNational Team—referred to by The New York Times as a "daring experiment in the nascent science of worldwide marketing"—customizing global campaigns to address cultural nuances on a country-by-country basis. Moreira has been credited with accelerating the cross-border, or trans-nationalization, of brands.
Coming Together is a 2-minute ad created and distributed by the Coca-Cola Company and launched on the night of January 14, 2013 on several cable networks.
James Robert B. Quincey is a British businessman based in the United States. After starting his career at Bain & Co, he joined The Coca-Cola Company in 1996 and was later named chief operating officer (COO). He is now the chairman and chief executive officer (CEO) at the company.
 | This article about a non-fiction book is a stub. You can help Wikipedia by expanding it. |