 | |
| Author | Bartow J. Elmore |
|---|---|
| Language | English |
| Genre | Nonfiction |
| Published | November 3, 2014 [1] |
| Publisher | W. W. Norton & Company [2] |
| Publication place | United States |
| Pages | 416 pp [2] |
Citizen Coke: The Making of Coca-Cola Capitalism is a 2014 nonfiction book written by Bartow J. Elmore. [2]
Elmore examines the history of Coca-Cola. He argues that the company's strategy of outsourcing raw ingredients instead of practicing vertical integration contributed to its success. He also describes the impact of the company's switch from returnable glass bottles to disposable bottles. [3] [4]
The New York Times wrote "'Citizen Coke' began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story. But as a narrative, the structure is riddled with redundancies and leads to chronological whiplash." [2]
Kirkus Reviews dubbed it "A superb, quietly devastating environmental and business history." [1]
The Wall Street Journal wrote "In 'Citizen Coke,' Bartow J. Elmore meets the challenge. He examines an old story in a very new way, offering unaccustomed perspectives on a company whose leading product is a household name around the globe." [4]
Coca-Cola, or Coke, is a carbonated soft drink with a cola flavor manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".
"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as "True Love and Apple Pie", by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley.
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002.
Cocacolonization refers to the globalization of American culture pushed through popular American products such as the soft-drink brand Coca-Cola. The term is a portmanteau of the name of the multinational soft-drink maker and "colonization".
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
Roberto Críspulo Goizueta Cantera was a Cuban-born American business executive who served as the chairman, president, and chief executive officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products. It was formerly the anchor bottler for Western Europe and most of North America.
SunTrust Banks, Inc. was an American bank holding company with SunTrust Bank as its largest subsidiary and assets of US$199 billion as of March 31, 2018. The bank's most direct corporate parent was established in 1891 in Atlanta, where it was headquartered.
The World of Coca-Cola is a museum located in Atlanta, Georgia, United States, showcasing the history of The Coca-Cola Company. The 20-acre (81,000 m2) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990 in Underground Atlanta. There are various similar World of Coca-Cola stores in locations such as Las Vegas and Disney Springs.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Europe, Asia, North and South America. In Australia, New Zealand and South Africa, Dr Pepper is sold as an imported good. Variants include Diet Dr Pepper and, beginning in the 2000s, a line of additional flavors.
Beverage Partners Worldwide was a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. The venture was originally started in 1991 but was dissolved in 1994 due to organizational and distribution disputes. It was resurrected in 2001 before dissolving permanently in 2018. Their main products were Nescafé and Nestea.
The Coca-Cola sign is an electro-kinetic sculpture on the Two Times Square building in Times Square, Manhattan, New York City. The current sign, installed in 2017, is 68 feet (21 m) tall and 42 feet (13 m) wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920.
Cameron Coca-Cola Bottling Co. was a large Coca-Cola Bottling company in Washington, Pennsylvania.
H2NO was an upselling campaign by The Coca-Cola Company to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water.
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. The campaign, which uses a list containing 250 of each market country's most popular names, aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
Coca-Cola Beverages Africa is a company that was formed in 2014 from the merger of SABMiller plc, The Coca-Cola Company and Gutsche Family Investments beverage bottling operations in Southern and East Africa.
James Robert B. Quincey is a British businessman based in the United States. After starting his career at Bain & Co, he joined The Coca-Cola Company in 1996 and was later named chief operating officer (COO). He is now the chairman and chief executive officer (CEO) at the company.
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