ClickZ

Last updated
ClickZ
Available in English
Owner Blenheim Chalcot
Created by Andrew Bourland and Ann Handley
Editor Kimberly Collins
Website www.clickz.com
Launched 1997;21 years ago (1997)

ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals. It covers social media marketing, e-mail marketing, Web analytics, content marketing, digital video advertising, mobile marketing, and media planning and buying, and is considered a resource for online advertising practitioners. [1]

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Content marketing Form of marketing focused on creating content for a targeted audience online

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

Contents

Andrew Bourland and Ann Handley co-founded the site in 1997 to serve the then-nascent online marketing community with advice and commentary on e-mail, affiliate, and brand marketing. [2] In 2000, they sold ClickZ to internet.com for $16 million in cash and stock. [3] Internet.com then integrated it into its e-commerce/marketing channel, which included properties like Ad Resource, ChannelSeven.com, and Internet Advertising Report.

In 2005, internet.com—by then known as Jupitermedia—sold ClickZ, Search Engine Watch, and the Search Engine Strategies conference series to Incisive Media for $43 million. [4] In 2015, Incisive Media sold the three properties to Blenheim Chalcot. [5]

Search Engine Watch (SEW) provides news and information about search engines and search engine marketing.

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.

Incisive Media

Incisive Media is a B2B information and events business. It is based in London, United Kingdom, with an office in New York City.

ClickZ is currently run by Contentive Media, which is backed by the Blenheim Chalcot group. The current editor of ClickZ is Kimberly Collins, who also edits ClickZ's sister website Search Engine Watch. [6]

Awards

American Society of Business Publication Editors, Top 10 B2B Web Site of the Year, 2008 [7]

2008 Jesse H. Neal Award finalist, "Best Online Article or Series," for "Campaign '08" series by Senior Editor Kate Kaye [8]

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References

  1. ↑ Boston Public Library: "Advertising Resources on the Internet" Archived 2009-10-01 at the Wayback Machine . Retrieved May 30, 2009.
  2. ↑ "ClickZ Q&A: Andrew Bourland, Publisher, ClickZ" ClickZ.com, Jan. 9, 1998.Retrieved May 30, 2009.
  3. ↑ Dinger, E.: "Jupitermedia Corporation" International Directory of Company Histories, 2004, Retrieved on 2009-05-30
  4. ↑ Rafat, Ali: "Jupitermedia Sells ClickZ, SES Show; Will Focus on Images" PaidContent, August 2, 2005
  5. ↑ "Incisive Media's ClickZ, SES & Search Engine Watch Acquired By Blenheim Chalcot". Marketing Land. Retrieved May 6, 2015.
  6. ↑ "About Us". ClickZ.
  7. ↑ American Society of Business Publication Editors, 30th Annual National Honors and Azbee Awards of Excellence "Archived copy" (PDF). Archived from the original (PDF) on 2010-09-20. Retrieved 2009-05-31. 2008, p. 16
  8. ↑ Incisive Media (Feb. 3, 2009) "Incisive Media's ClickZ, Legal Times, Texas Lawyer and The American Lawyer Named as Finalists in Neal Journalism Award Competition" Press release. Retrieved May 30, 2009.
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