Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. [1]
Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. [1]
The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first [2] SES conference was on November 18, 1999 in San Francisco, California and marked the first [3] [4] formal occasion that site owners had met with search engines.
The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002, and France, Sweden, Canada, [5] Italy and China [6] until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino. Where SES Latino 2006 and 2007 was moderated by conference chair Nacho Hernandez. [7]
Incisive Media purchased Search Engine Watch from MecklerMedia (now Jupitermedia) for $43 million in 2005 [8] that year.
Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006 [9] after a contract dispute but later agreed [10] to run two further shows in the US and speak at a third during 2007.
In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot. [11]
One of the highlights of the Search Engine Strategies San Jose event, is the party at Google headquarters in Mountain View, CA (Googleplex), dubbed "Google Dance". [1]
Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating related and/or unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. The use of paid inclusion is controversial, and paid inclusion's popularity has decreased over time among search engines.
Jew Watch was an antisemitic website promoting Holocaust denial and negative claims about Jews. The claims included allegations of a conspiracy that Jews control the media and banking, as well as accusations of Jewish involvement in terrorist groups. The site contained propaganda, according to Sam Varghese of The Age, similar to that used in Nazi Germany. It was widely considered a hate site. Jew Watch received support from Stormfront, a white nationalist and neo-Nazi site. The site described itself as a "not-for-profit library for private study, scholarship, or research [that keeps] a close watch on Jewish Communities and organizations worldwide".
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
Mecklermedia was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provided business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion.
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
Search Engine Watch (SEW) provides news and information about search engines and search engine marketing.
In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.
Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies, one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded Search Engine Land, another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company.
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
Barry Schwartz is a technologist and blogger who writes about search engines and search engine marketing, and search engine optimization. Schwartz is the founder and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan. Previously, Schwartz was a writer for Search Engine Watch. He also moderates online and offline panels at Search Engine Watch, and WebmasterWorld's PubCon.
Netconcepts is a web marketing and web development agency founded by Stephan Spencer and headquartered in Madison, Wisconsin. Netconcepts specializes in SEO for Fortune 500 ecommerce companies and major media brands.
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
Jill Whalen is an Ashland, Massachusetts based former search engine optimization consultant (SEO), speaker and writer.
Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26, 2013, having already been in use for a month. "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website's homepage.
Google Search, offered by Google, is the most widely used search engine on the World Wide Web as of 2023, with over eight billion searches a day. This page covers key events in the history of Google's search service.
This page provides a full timeline of web search engines, starting from the WHOis in 1982, the Archie search engine in 1990, and subsequent developments in the field. It is complementary to the history of web search engines page that provides more qualitative detail on the history.
Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts.