The Search, Analytics and Social Media Conference (SASCon) was an annual UK marketing conference series focused on search engine marketing, [1] social media marketing and search engine optimisation. [2] The conference took place in Manchester over 2 days, and includes seminars, workshops and discussion panels. Venues have included Bridgewater Hall (2010), The Hive (2011–2012), and Manchester Metropolitan University Business School [3] (2013–2014). [4] [5] . The conference is no longer running.
The conference was created by Richard Gregory, Simon Wharton, Pete Young, Peter Cobley, Ben McKay and Richard Hudson [3] [6] in 2009. Past keynote speakers include Mike Little, co-founder of WordPress. [7]