SAScon

Last updated

The Search, Analytics and Social Media Conference (SASCon) is an annual UK marketing conference series focused on search engine marketing, [1] social media marketing and search engine optimisation. [2] The conference takes place in Manchester over 2 days, and includes seminars, workshops and discussion panels. Venues have included Bridgewater Hall (2010), The Hive (2011–2012), and Manchester Metropolitan University Business School [3] (2013–2014). [4] [5]

Contents

History

The conference was created by Richard Gregory, Simon Wharton, Pete Young, Peter Cobley, Ben McKay and Richard Hudson [3] [6] in 2009. Past keynote speakers include Mike Little, co-founder of WordPress. [7]

See also

Related Research Articles

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Relative to some web resource, a backlink is a link from some other website to that web resource. A web resource may be a website, web page, or web directory.

Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results.

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.

<span class="mw-page-title-main">Danny Sullivan (technologist)</span> American technologist and journalist

Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies, one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded Search Engine Land, another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company.

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.

A Website content writer or web content writer is a person who specializes in providing content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website's SEO. A website content writer who also has knowledge of the SEO process is referred to as an SEO Content Writer.

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.

Netconcepts was a web marketing and web development agency founded by Stephan Spencer and headquartered in Madison, Wisconsin. Netconcepts specialized in SEO for Fortune 500 ecommerce companies and major media brands. Netconcepts was acquired in January 2010 by Covario, which was then the nation's largest independent SEM and SEO solutions provider, offering both software and marketing services for paid and organic search management. Covario was itself acquired in 2014 by Dentsu Aegis, a multinational media and digital marketing communications company.

<span class="mw-page-title-main">Digital marketing</span> Marketing of products or services using digital technologies or digital tools

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.

HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

<span class="mw-page-title-main">2ergo</span> Communications company

2ergo was a provider of mobile-phone marketing and messaging services. Founded in 1999, it is based in Salford Quays, near Manchester, UK. In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.

Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.

<span class="mw-page-title-main">Fast Web Media</span>

Fast Web Media is a Manchester-based marketing agency. The company provides digital marketing services, specialising in SEO, technical development, design and UX, content and social media.

Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.

UnGagged is a search engine optimization and digital marketing conference. The purpose of the semi-annual event is to provide a platform for speakers to present uncensored content to audiences behind closed doors without recordings. UnGagged is an international event, but to date all of the presentations, media and related content has been produced in the English language.

Content writing services is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities. Content writing services are firms, companies or group of writers that provide services such as blog writing for websites, web content writing, marketing material content, white papers, research articles, proof reading services, infographic content, social media content, press releases, product descriptions, copywriting services, proofreading and editing and many more.

<span class="mw-page-title-main">DRUM Agency</span> Former marketing agency based in the USA

DRUM Agency was an independently owned marketing agency with operations in Atlanta, New York City and Chicago. It shut down without notice on April 15, 2020. It was the result of the merger of BKV, unified.agency, Hiccup and Umarketing firms. The oldest agency, BKV, originally specialized in direct response marketing, then later expanded into traditional media, followed by digital media. Clients included both for-profit businesses and nonprofit organizations.

<span class="mw-page-title-main">Stephan Spencer</span> American author and podcaster

Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts.

References

  1. SAScon shares on Search Engine Marketing SASCon 2011
  2. News in brief, Manchester Evening News
  3. 1 2 "MMU Business School will be hosting this year's SAScon". Manchester Evening News. 29 May 2014. Retrieved 29 May 2014.
  4. "Global Digital Marketing Experts". Richard Shaffer. Retrieved 10 April 2014.
  5. "Juris Digital". Thursday, July 23, 2020
  6. Jenkin, Matthew. "Live Q&A: How to use social media more efficiently". The Guardian.
  7. "Unsung Internet Visionary to be Honoured at SASCON". SASCon.co.uk. Archived from the original on 16 August 2014.