Colette Hayman

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Colette Hayman is an Australian fashion designer. She and her husband founded the fashion accessories chains Diva and Colette by Colette Hayman.

Life and career

Colette Hayman was born in South Africa. [1] While working as a part-time model and retail sales assistant, she met her future husband Mark Hayman on a modelling shoot. She joined his clothing manufacturing business where she later became in charge of design and buying. [2] She has three daughters. [3] Hayman lived in the UK for seven years where she ran French Connection stores. The family moved to Australia in 2000. [4]

In 2002, Hayman and her husband founded Diva, a fashion accessories chain. [1] [2] The couple sold Diva to BB Retail Capital in November 2007. [5]

In 2010, she founded Colette Accessories, a retailer of affordable and trendy handbags, jewellery and fashion accessories. [3] [6] Hayman described the brand as "a more grown up version of Diva". [1] In 2012, the label was renamed Colette by Colette Hayman. [2] In February 2017, IFM Investors purchased a minority stake in the company. [7] The retailer entered voluntary administration in February 2020 and was purchased by an investor group led by Bernie Brookes and John Skellern in September 2020. [8] [9] The company's 138 store count was reduced to 35 stores across Australia and New Zealand as part of a restructure. [10]

Colette by Colette Hayman store in Westfield Carousel Colette by Colette Hayman, Westfield Carousel.jpg
Colette by Colette Hayman store in Westfield Carousel

Colette by Colette Hayman became part of Brooke's Marquee Retail Group (MRG) in March 2023, along with The Daily Edited. [11] In April 2024, MRG went into voluntary administration. [12] It exited administration in June 2024. [11] MRG collapsed in 2025 and Colette was put into liquidation. [6]

References

  1. 1 2 3 Bishop, Jen (21 April 2011). "Diva grows up". Dynamic Business. Retrieved 6 September 2025.
  2. 1 2 3 "Power Brokers | All that Sparkles". Ragtrader. Retrieved 6 September 2025.
  3. 1 2 Cross, Julie (24 November 2016). "Colette Hayman reveals how she is expanding her global handbag empire". Manly Daily. Archived from the original on 2 May 2017. Retrieved 6 September 2025.
  4. Constable, Millie (27 March 2021). "On The Couch With Colette Hayman: The Force Behind Australian Fashion Brand, Colette". The Carousel. Retrieved 6 September 2025.
  5. Bridge, Carla (11 April 2011). "New chain for Diva founders". Inside Retail Australia. Retrieved 6 September 2025.
  6. 1 2 Perillo, Sarah (4 September 2025). "Reason behind collapse of popular Australian accessory brands Colette, The Daily Edited". The Australian Business Network. Retrieved 6 September 2025.
  7. Heffernan, Madeleine (26 February 2017). "Handbag, accessories trader Colette by Collette Hayman gets super money". The Sydney Morning Herald. Retrieved 6 September 2025.
  8. "Colette Files for Voluntary Administration". Power Retail. 4 February 2020. Retrieved 6 September 2025.
  9. Elmas, Matthew (9 September 2020). "Former Myer boss Bernie Brookes saves collapsed accessories chain Colette by Colette Hayman". SmartCompany. Retrieved 6 September 2025.
  10. Daoud, Elizabeth (9 September 2020). "Major Australian fashion brand to close more than 100 stores". 7NEWS. Retrieved 6 September 2025.
  11. 1 2 Catterson, Rosalea (11 June 2024). "Marquee Retail Group Exits Administration". Power Retail. Retrieved 6 September 2025.
  12. Wood, Richard (4 April 2024). "Parent company of Colette in voluntary administration". 9News. Retrieved 6 September 2025.