History
In December 1982, Columbia Pictures Television agreed to license domestic distribution rights to the television series Family to LBS. [2] [3] Family was subsequently added to Colex's roster when the venture was officially formed as an entity, and the first new series added to Colex's roster was Gidget . The venture was designed to handle syndication of various properties from CPT on an advertiser-supported barter basis and a cash basis. [4]
Initially, the billing for this entity was "A joint venture of Columbia Pictures Television and LBS Communications Inc." [5] In 1985, this was temporarily changed to "A joint venture of LBS Communications Inc. and Columbia Pictures Television," only to revert to the previous billing within a few months. [6]
Colex formed a squad of package monikers in November 1985 [7] :
A year later, a duo of rearrangements with the package monikers occurred:
- Colex Premiere Movies was renamed to Colex Films.
- Family was moved to The Colex Classics from Colex Off-Net, while Ghost Story/Circle of Fear was moved to the latter from the former.
By the very beginning of 1987, following the formation of Coca-Cola Telecommunications (from a merger between sister joint venture The Television Program Source and CPT's first-run syndication unit), the billing for this entity was changed to "A joint venture of LBS Communications Inc. and Columbia Pictures Television, in association with Coca-Cola Telecommunications." [8] Both Colex and Coca-Cola Telecommunications were eventually dissolved, following the formation of Columbia Pictures Entertainment (from a merger between Coca-Cola's entire entertainment business and Tri-Star Pictures).
The name remains a trademark of Sony Pictures Television to this day.
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