Computer Life

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Computer Life [1] [2] was a magazine which focused on computers. The New York Times called it "an endless array of permutations that marry the term PC to some older, less-capitalized form of existence" [2] because of its coverage of "the culture of computers." [1] Amidst "hundreds of computing magazines" its focus was Generation X. [3]

History

Ziff Davis began publishing the San Francisco monthly in 1994. [1] Advertising revenues had increased by 1996, but not in proportion to "the increase in overall spending." [2] Part of this was attributed to major portions of some company's ad budgets focused on television. [2]

When it first came out, Family Life was "the largest start-up ever undertaken" by Ziff Davis. This was the era when the magazine's big brother was "No. 1 in total advertising, ahead of Forbes and Business Week." [4] By 1998 it had been renamed; [5] it was subsequently closed by Ziff Davis.

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References

  1. 1 2 3 Trip Gabriel (September 4, 1994). "Gurus of Multimedia Gulch". The New York Times .
  2. 1 2 3 4 David Barboza (January 23, 1996). "Computer magazines are proliferating, but advertisers are looking elsewhere, too". The New York Times .
  3. David Hochman (June 27, 1994). "New Magazine Choices For Families With PC's". The New York Times .
  4. Laurence Zuckerman (October 23, 1995). "Is Time Right For Purchase Of Ziff-Davis?". The New York Times .
  5. Equip "Soft Spots Appear, Revenues Up 5.9% After A Stellar '97". Advertising Age . June 14, 1999.