Continental Baking Company

Last updated
Continental Baking Company
Company type Private
IndustryFood (Bakery)
Founded1849;175 years ago (1849)
(as Ward Baking Company)
Defunct1995;29 years ago (1995)
Successor Interstate Bakeries Corporation, Hostess Brands
Headquarters New York City, New York, U.S.
Key people
Robert Boyd Ward
ProductsBrands including:
Wonder Bread,
Twinkies
Delivery Wagon Automobile with Ward's Tip Top bread advertisement in front of Flatiron building, New York. 1911 Ward baking company advertisement in 1911, New York City.png
Delivery Wagon Automobile with Ward's Tip Top bread advertisement in front of Flatiron building, New York. 1911

The Continental Baking Company was one of the first bakeries to introduce fortified bread. It was the maker of the Twinkie and Wonder Bread. Through a series of acquisitions and mergers it became part of the former Hostess Brands company. [1] [2]

Contents

History

Robert Ward Ward 5285927438 b5c25790ed o.jpg
Robert Ward

In 1849, James Ward and his son, Hugh Ward, who came from Belfast, Ireland, opened a small bakery on Broome Street in New York City. In 1884, Hugh Ward and his son Robert Boyd Ward moved to Allegheny city (now, Pittsburgh) and opened a new bakery there. [3]

The Ward Bread Company was organized by Robert B. Ward in New York, Brooklyn and Newark in 1900. Around 1910, The Ward's Bakeries built two big factories in Bronx, NY (143rd St. and Southern Boulevard) and Brooklyn, NY (Ward Baking Company Building at Vanderbilt Ave and Pacific Street), [4] which "marks a triumphant return to New York". By November 1911, the company starts to sell their famous "Ward's Tip-top Bread" for 5 & 10 cents loaves. [5]

In 1921, grandson William Ward took over the company and in 1925 renamed it the Continental Baking Company. [6]

Continental Baking acquired the Wagner Baking Company in Detroit, Michigan [7] and other 3 companies at the end of 1924. [8] In 1925 it bought Taggart Baking Company, the maker of Wonder Bread, and became the largest commercial bakery in the United States. [9] [10] Twinkie snack cakes were invented in 1930 in Schiller Park, Illinois, by James Alexander Dewar, a baker at Continental Baking Company.

Continental was based in New York from 1923 to 1984. [11] It also had its executive offices in Hoboken, New Jersey. [12] M. Lee Marshall, descendant of John Marshall, was President, [13] later, Chairman, from 1934-1944, [14] [15] [16] [17] [18] [19] [20] and director of distribution in the War Food Administration in 1944. [21] [22] [23] [24]

Continental was purchased by ITT in 1968, then sold to Ralston Purina in 1984. [25] It was purchased by Interstate Bakeries Corporation in 1995. The combined company was rebranded Hostess Brands in 2009. [26]

Twinkies were introduced by the Continental Baking Company in 1930. Hostess-Twinkies.jpg
Twinkies were introduced by the Continental Baking Company in 1930.

Hostess Brands (the former Interstate Bakeries Corporation) closed in 2012. During the liquidation process, it again changed its name, to Old HB. An entirely new and separate entity, New HB Acquisition LLC, was established in 2013, 50% owned by HB Holdings, LLC, a venture set up by Apollo Global Management and C. Dean Metropoulos and Company. [27] New HB Acquisition acquired the brand names and some plants and other assets from Old HB, then renamed itself as Hostess Brands.[ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Twinkie</span> American snack cake

A Twinkie is an American snack cake, described as "golden sponge cake with a creamy filling". It was formerly made and distributed by Hostess Brands. The brand is currently owned by Hostess Brands, Inc., itself currently owned by The J.M. Smucker Company and having been formerly owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company as the second incarnation of Hostess Brands. During bankruptcy proceedings, Twinkie production was suspended on November 15, 2012, and resumed after an absence of a few months from American store shelves, becoming available again nationwide on July 15, 2013.

<span class="mw-page-title-main">Interstate Bakeries</span> Bakeries of the United States

Old HB, Inc., known as Hostess Brands from 2009 to 2013 and established in 1930 as Interstate Bakeries Corporation, was a wholesale baker and distributor of bakery products in the United States. Before its 2012 closure and liquidation, it owned the Hostess, Wonder Bread, Nature's Pride, Dolly Madison, Butternut Breads, and Drake's brands.

<span class="mw-page-title-main">Drake's Cakes</span> Brand of American baked goods

Drake's is a brand of American baked goods. The company was founded by Newman E. Drake in 1896 in Harlem, New York, as The N.E. Drake Baking Company, but it is now owned by McKee Foods. The company makes snack cake products such as Devil Dogs, Funny Bones, Coffee Cakes, Ring Dings, and Yodels. Drake's has traditionally been marketed primarily in the Northeastern U.S., but it expanded to the Mid-Atlantic and Southeastern U.S. regions in 2016. The products are made under the Orthodox Union kosher certification guidelines.

<span class="mw-page-title-main">Wonder Bread</span> Brand of pre-sliced bread

Wonder Bread is an American brand of sliced bread. Established in Indianapolis, Indiana, in 1921, it was one of the first companies to sell sliced bread nationwide by 1930. The brand is currently owned by Flowers Foods in the United States.

<span class="mw-page-title-main">Ding Dong</span> Small chocolate cake of hockey puck size

A Ding Dong is a chocolate cake produced and distributed in the United States by Hostess Brands and in Canada from Vachon Inc. under the name King Dons; in some U.S. markets, it was previously known as Big Wheels. With the exception of a brief period in 2013, the Ding Dong has been produced continuously since 1967. It is round with a flat top and bottom, close to three inches in diameter and slightly taller than an inch, similar in shape and size to a hockey puck. A white creamy filling is injected into the center and a thin coating of chocolate glaze covers the cake. The Ding Dong was originally wrapped in a square of thin aluminum foil, enabling it to be carried in lunches without melting the chocolate glaze.

Newman E. Drake was an American entrepreneur and philanthropist who founded Drake's, an American baking company now owned by McKee Foods.

<span class="mw-page-title-main">Ward Baking Company Building</span> Building in Brooklyn, New York

The Ward Baking Company Building was an industrial facility in Prospect Heights, Brooklyn, New York. It was constructed in 1911 by George S. Ward as a baking plant for the Ward Bread Company, which later became the Continental Baking Company.

<span class="mw-page-title-main">Flowers Foods</span> Bakeries of the United States

Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 47 bakeries producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flowers Foods' products are sold regionally through a direct store delivery network that encompasses the East, South, Southwest, West, and the Northwest regions of the United States and are delivered nationwide to retailer's warehouses. It has made acquisitions of a number of bakeries and other food companies over the years, continuing through to the present day. As of February 2013, it had grown to be the "second-largest baking company in the United States".

James Alexander Dewar was a Canadian inventor known for inventing the Twinkie in 1930.

<span class="mw-page-title-main">Merita Breads</span>

Merita is a brand of breads that was produced by Hostess Brands and now produced by Flowers Foods, available throughout the Southeastern United States until November 16, 2012, when Hostess's management decided to liquidate Hostess. The company gave as their reason for this action that they had been crippled by a strike by BCTGM, the bakers' union. Union spokespersons attributed the company's situation to poor management over a long period of years.

The history of California bread as a prominent factor in the field of bread baking dates from the days of the California Gold Rush around 1849, encompassing the development of sourdough bread in San Francisco. It includes the rise of artisan bakeries in the 1980s, which strongly influenced what has been called the "Bread Revolution".

Bost's Bread was a brand of baked bread distributed in the Western Carolinas, Virginia and Tennessee. Bakers in the eastern parts of the Carolinas and Virginia put out a similar product called Bunny Bread, made with nearly the same recipe.

<span class="mw-page-title-main">Hostess CupCake</span> American snack cake brand

Hostess CupCake is an American brand of snack cake produced and distributed by Hostess Brands and currently owned by The J.M. Smucker Company. Its most common form is a chocolate cupcake with chocolate icing and vanilla creme filling, with seven distinctive white squiggles across the top. However, other flavors have been available at times. It has been claimed to be the first commercially produced cupcake and has become an iconic American brand.

Colombo Baking Company was a bakery founded in 1896, known for its sourdough bread. Located at 580 Julie Ann Way in Oakland, California, it became a wholly owned division of Hostess Brands. Colombo sourdough rolls were manufactured at a satellite bakery in Sacramento, California. Along with Toscana bakery of Oakland and Parisian bakery of San Francisco, Colombo became part of the San Francisco French Bread Company (SFFBC) which was acquired by Hostess in 1994. The brands competed locally in the San Francisco Bay Area. As a result of Hostess liquidating the company, Colombo shuttered its operation in November, 2012. The SFFBC, through Colombo's bakery, was the maker of Emperor Norton San Francisco Sourdough Snacks, which ceased production in 2012, prior to the Hostess liquidation.

Ralph Leroy Nafziger was the founder of the Interstate Bakeries Corporation, which eventually became Hostess Brands.

<span class="mw-page-title-main">Hostess Brands</span> American food company

Hostess Brands is an American bakery company formed in 2013. Its main operating subsidiaries are Hostess Brands, LLC, and Voortman Cookies Limited.

<span class="mw-page-title-main">Hostess (snack cakes)</span> Brand of snack cakes made by Hostess brands

Hostess Cake, mostly known simply as Hostess, is a brand under which snack cakes are sold by Hostess Brands. The brand originated in 1919 when the first Hostess CupCake was sold. However, it is better-known as the brand under which Twinkies are sold, after that product appeared in 1930.

<span class="mw-page-title-main">Campbell Baking Company</span> United States historic place

The Campbell Baking Company is a historic building located in Waterloo, Iowa, United States. Built in 1927, the single-story, yellow brick structure is basically a utilitarian building with Spanish Revival decorative elements on its primary and secondary façades. An addition from the early 1930s complements the original building, while additions from 1957 and 1977 do not. The last addition incorporated an unrelated brick building into the bakery complex. The original building was designed by the Toledo, Ohio architectural firm of Mills, Rhines, Bellman & Nordhoff, and built by the John G. Miller Construction Company. The building represents the consolidation of the bakery industry in the early 20th century from neighborhood retail bakers to local wholesalers to national industrial wholesale bakery companies. The Campbell Baking Company entered the Waterloo market as a financial backer of the Peerless Baking Company, which was formed in 1917. Campbell took over Peerless in 1921 in an older bakery building. It had become outmoded and too small for their needs, so they had this building constructed. They produce Wonder Bread and Hostess Twinkies here. The building was listed on the National Register of Historic Places in 2016.

General Host Corp. was a New York-based food and food-related company. It was also the owner of Frank's Nursery & Crafts until the company's bankruptcy in 2004.

References

  1. "The Rich History of Twinkies". New York Times. December 10, 2016.
  2. "Ward Baking Company Historical Site". Ward Baking Company. Archived from the original on 2012-03-21. Retrieved September 19, 2021.
  3. "Chronology of the Ward family and Ward Baking Company (2003)" (PDF). Ward Baking Company.
  4. "The Realty Market, Purchase of 23 Lots at Vanderbilt Avenue and Pacific Street for Wholesale Bakery". The Brooklyn Daily Eagle. February 9, 1910. p. 3.
  5. "The Story of An American Business Success". The Brooklyn Daily Eagle. November 7, 1911. p. 28.
  6. "Chronology of the Ward family and Ward Baking Company (2003)" (PDF). Ward Baking Company.
  7. "Continental Absorbs the Wagner of Detroit". The New York Times. New York Times. November 27, 1924. p. 31. The Continental Baking Corporation has acquired the Wagner Baking Company of Detroit according to an announcement made yesterday. The Wagner family will continue its interest in the plant in Detroit. H.J.C Wagner yesterday was elected President of the Wagner Baking Company.
  8. "Baking Co. ENTERS MERGE" (PDF). The New York Times. New York Times. December 28, 1924. A.L. Taggart, President of the company, according to MR. Barber, is coming to New York to make his headquarters at the Continental Baking Corporation's offices. In all five companies have been taken over by the Continental. They include the United Bakeries Corporation, the American Bakeries Corporation, the Livingston Baking Company, and the Wagner Baking Company.
  9. Continental Baking Company Factory Buffalo Erie County (PDF) (Report). United States Department of the Interior, National Park Service. February 12, 2021. p. 19. Archived from the original (PDF) on September 20, 2021. Retrieved September 20, 2021. Continental Baking Company (CBC) acquired the Taggart Baking Company in 1925, which had begun to sell Wonder Bread a few years prior in 1921.
  10. "Ward Baking Company Historical Site. Continental Baking Company, known for its Hostess and Wonder tradenames, was one of the companies founded as part of the Ward Baking Company business" . Retrieved 2011-03-06.
  11. Jackson, K.T.; Keller, L.; Flood, N. (2010). The Encyclopedia of New York City: Second Edition. Yale University Press. ISBN   9780300182576 . Retrieved 2015-05-14.
  12. Antoinette Martin (May 16, 2004). "In the Region/New Jersey; Another Part of Hoboken Is Luring Developers". The New York Times. Retrieved 12 September 2016.
  13. "Commercial and Financial Chronicle : July 19, 1930, Vol. 131, No. 3395". FRASER | St. Louis Fed. Retrieved 28 March 2022.
  14. "Archive: 1950". Milling & Baking News. August 11, 2020. p. 54. Retrieved 28 March 2022.
  15. ". ..Presenting M. Lee Marshall: Swing Nominee for Man of the Month". KC History. Retrieved 28 March 2022.
  16. "Continental Baking Corporation v. Higgins, 130 F.2d 164". CaseText. July 24, 1942. Retrieved 28 March 2022.
  17. Kelly, Kate (27 October 2021). "Wonder Bread: The Most Famous White Bread". America Comes Alive. Retrieved 28 March 2022.
  18. Senate Agriculture and Forestry Committee (1931). Prices of Food Products: Hearings Before a Subcommittee ..., 71-3 Pursuant to S. Res. 374 ..., S. Res. 405 ..., S. Res. 407 ..., February 10 ... 19, 1931. United States Congress.
  19. "Continental Baking Co. - Building - Grover Whalen, M. Lee Marshall (President, Continental Baking Co.) signing contract on top of building model". NYPL Digital Collections. Retrieved 28 March 2022.
  20. Senate Committee on the Judiciary (1959). Administered prices. United States Congress.
  21. "Victory Bulletin: Official weekly publication of the Office of War Information-Vol. 4, Number 20 - May 19, 1943 Page 540". Illinois Digital Archives. Retrieved 28 March 2022.
  22. "LEE MARSHALL, 66, BAKING EXECUTIVE; Chairman of Continental Corp. Dies--Food Administrator at End of 2d World War". The New York Times. 2 August 1950. Retrieved 28 March 2022.
  23. "Warsaw Ghetto Uprising". Snopes.com. 13 August 2006. Retrieved 28 March 2022.
  24. "Lee Marshall Merchant Marines WWII". RyeVets.org. Retrieved 28 March 2022.
  25. Whitten, D.O.; Whitten, B.E. (1990). Manufacturing: A Historiographical and Bibliographical Guide. Greenwood Press. p. 51. ISBN   9780313251986 . Retrieved 2015-05-14.
  26. "IBC to Change Name to Hostess Brands, Inc". Reuters. 2009-11-02. Archived from the original on 2009-11-18.
  27. Choi, Candice (June 24, 2013). "Hostess says Twinkies will return to shelves July 15 with wider distribution". Star Tribune. Retrieved July 22, 2013.