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Cow-hugging therapy [1] or cow cuddling is a form of animal-assisted therapy involving hugging cows for healing. People have claimed that it has mental health benefits. [2] [3] As of late 2023, it was reported to be becoming popular around the world. [4] [5] [6] [7] [8] [9] Cow therapy also includes spending time with cows, especially in farm settings, beyond just cow cuddling. Centers with cow therapy can be included within a broader mental health program.
Cow-hugging therapy originated in the Netherlands. [10] [11] In Australia, the National Disability Insurance Scheme has plans which include cow therapy. [12] [13]
The history of domesticated animals serving as emotional support is not new. The mental health benefits of pet companions along with other animals is well documented. [14] Cows have their own particular personalities which make them a unique alternative to more conventional companions such as dogs or cats. [15] They are also suited to more rural settings which also supports mental health for people experiencing psychological difficulties. [16] [17]