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Craig Leathers is a wrestling director and producer best known working for World Championship Wrestling's telecasts. [1] He worked with Eric Bischoff for many years during the mid to late 1990s. In 1995, Leathers was hired as television director for Ted Turner's WCW Monday Nitro , and later became executive producer of the show.
Nitro brought an intense rivalry between WCW's Monday night program and the World Wrestling Federation's Monday Night Raw program. This rivalry is known as the "Monday Night War." Directed by Leathers and produced by Eric Bischoff, WCW Nitro started surpassing Raw in the television ratings, and held the highest ratings in cable for 83 consecutive weeks. Bischoff, along with Leathers, Annette Yother, Kevin Sullivan, and Terry Taylor wrote the majority of the storylines and content for Nitro and WCW pay-per-views. [2]
Bischoff and Leathers came up with the idea that many commercial breaks should be taken during live matches. While some fans at the time found it distressing, this gave the matches an unpredictable feeling to the show. Many times Nitro would go overtime when ratings were high, sometimes even up to 15 minutes past their scheduled timeslot on TNT.
A few interesting shots from the 1995-1998 Nitro telecast include: a stationary camera (with surrounding crowd) high in the rafters giving a wide panning view of the arena - a JIB camera framed on props and pieces of equipment on the set that would boom or whip pan onto the entranceway - and various Steadicam shots following wrestlers to the ring. With the JIB and Steadicam both having wide-angle lenses and in close proximity on the set, there was a high risk of one camera capturing another. Depending on the position of the JIB, Leathers would sometimes have the Steadicam frame a shot on the ground. When cross dissolved to the Steadicam, the operator would tilt up and quickly move towards the subject. This would prove to be a stylish wipe sequence between both cameras, and in effect gave the JIB more time to swing out of view.
When Bischoff was removed from power in September 1999, Leathers would continue to direct the show for the remainder of the year, but with creative restrictions put upon him. With new management in charge, they wanted to change WCW's format to resemble WWF (now, WWE)'s style of broadcast. Changes in production included tinkering of camera angles, such as the removal of the Steadicam from the entranceway to be replaced by a standard hand held camera zoomed in from ringside. Although that change in angle may not have been as visually pleasing to some, the new management did so to better emulate the look and feel of WWF (now, WWE)'s Monday Night program.
On the February 19, 2001 Nitro broadcast, Leathers resumed position of television director around the time Bischoff regained some control of the company. With WCW up for sale, Bischoff and his investors' deal to purchase the company failed when Turner executives canceled WCW's timeslots. Eventually, WWF(now, WWE) would go on to purchase several assets of WCW in late March 2001, forcing many employees, including Leathers, to be laid off.
During a shoot interview on Steve Austin's podcast, Kevin Nash credits Leathers with developing the NWO logo. [3]
In 2006, Leathers produced World Wrestling Legends, a tribute to the WCW Saturday Night program that included well-known wrestlers and a few original crew members from the show.
World Championship Wrestling (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of National Wrestling Alliance (NWA) territory Jim Crockett Promotions (JCP).
Eric Aaron Bischoff is an American television producer, professional wrestling booker, promoter, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and subsequently, the on-screen General Manager of WWE's Raw brand. During his time in WCW, Bischoff was known as “Easy-E.” Bischoff has also worked with Total Nonstop Action Wrestling (TNA) where he served as Executive Producer of Impact Wrestling. He was inducted into the WWE Hall of Fame in 2021.
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Noah Anthony Schiavone is an American sports announcer, professional wrestling commentator and podcaster. He is currently signed to All Elite Wrestling (AEW) where he serves as the play-by-play commentator for Collision, color commentator for Dynamite and Rampage, then also as senior producer. He has previously worked for Jim Crockett Promotions, the World Wrestling Federation, World Championship Wrestling (WCW), and Major League Wrestling (MLW). In addition to his work in wrestling, Schiavone has also worked as a broadcaster for the Gwinnett Braves/Stripers of Minor League Baseball and Georgia Bulldogs football.
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The Attitude Era was a major era of professional wrestling within the World Wrestling Federation. The term "WWF Attitude" was used to describe its programming from November 9, 1997, to May 6, 2002. It began during the Monday Night War, a period in which WWF's Monday Night Raw went head-to-head with World Championship Wrestling's (WCW) Monday Nitro in a battle for Nielsen ratings each week from September 4, 1995, to March 26, 2001. In June 1996, Stone Cold Steve Austin became King of the Ring, defeating Jake Roberts in the tournament final. To cap off the victory, Austin delivered his “Austin 3:16" promo, starting the buildup to the Attitude Era. The era was officially initiated on November 9, 1997, at Survivor Series 1997, when a video package aired ending with the first use of the "WWF Attitude" scratch logo; this was immediately before the main event featuring Bret Hart vs. Shawn Michaels, which retrospectively would be known as the Montreal Screwjob due to the match's controversial finish. WWF's programming in this era featured adult-oriented content, which included increased depicted violence, profanity, and sexual content. This era was part of a wider surge in the popularity of professional wrestling in the United States and Canada as television ratings and pay-per-view buy rates for WWF and its rival promotions saw record highs.
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