Cramer-Krasselt

Last updated
Cramer-Krasselt
Industry Marketing communications
Founded1898
FounderFred Cramer
William Krasselt
Headquarters,
Website c-k.com

Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent advertising agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer, Porsche, Tropicana and Careerbuilder.com. [2]

Contents

Formation and overview

The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2022. Other offices include New York and Milwaukee. The New York Office closed in 2019. [1]

Clients include Cat's Pride, Corona Extra, Cintas, Pacifico Beer, Porsche, Tropicana, and others. In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm. [3]

In 2018, the agency was named the second most effective independent agency in North America by the Effie organization. [4]

Related Research Articles

<span class="mw-page-title-main">Milwaukee</span> City in Wisconsin, United States

Milwaukee is the most populous city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee is the 31st-most populous city in the United States and the fifth-most populous city in the Midwest. It is the central city of the Milwaukee metropolitan area, the 40th-most populous metro area in the U.S. with 1.57 million residents.

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.

<span class="mw-page-title-main">Tropicana Field</span> Baseball stadium in St. Petersburg, Florida, U.S.

Tropicana Field is a multi-purpose domed stadium located in St. Petersburg, Florida, United States. It has been the home of Major League Baseball’s Tampa Bay Rays since the team's inaugural season in 1998. The stadium is also used for college football, and from December 2008 to December 2017 was the home of the St. Petersburg Bowl, an annual postseason bowl game. The venue is the only non-retractable domed stadium in Major League Baseball, making it the only year-round indoor venue in MLB. Tropicana Field is the smallest MLB stadium by seating capacity when obstructed-view rows in the uppermost sections are covered with tarps as they are for most Rays games.

<span class="mw-page-title-main">Miller Lite</span> American light pilsner beer

Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors of Chicago, Illinois. It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA.

<span class="mw-page-title-main">Corona (beer)</span> Mexican beer brand

Corona is a Mexican brand of beer produced by Grupo Modelo in Mexico and exported to markets around the world. Constellation Brands is the exclusive licensee and sole importer of Corona in the fifty states of the United States, Washington, D.C., and Guam. Belgian-brazilian company AB InBev owns the beer in all other worldwide markets and it solely brews the beer for all markets including the US. Corona is now brewed in China for the Australasia market. It is the top-selling brand of imported beer in the United States. It is often served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. The recipe for the mash bill includes corn as well as the barley malt and hops traditionally used for making beer.

<span class="mw-page-title-main">Ogilvy (agency)</span> Advertising agency

Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

<span class="mw-page-title-main">Pabst Brewing Company</span> Brewery named after Frederick Pabst

The Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It outsources the brewing of over two dozen brands of beer and malt liquor. These include its own flagship Pabst Blue Ribbon, as well as brands from many defunct breweries.

J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML. This took effect January 1, 2024.

<span class="mw-page-title-main">The Interpublic Group of Companies</span> American advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.

<span class="mw-page-title-main">FCB (advertising agency)</span> Global advertising agency network

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

Jebsen Group is a marketing, investment, and distribution organisation founded in 1895. It is headquartered in Hong Kong with offices in mainland China and Macau. It consists of four business lines: Beverage, Consumer, Motors, and Jebsen Capital. It offers market access for over 200 leading companies to build their brands and market share in Greater China.

Bates CHI & Partners is an advertising and marketing agency and a member of the WPP Group.

McKinney is an advertising agency based in Durham, North Carolina, with offices in Los Angeles, New York City, Dallas-Fort Worth, and Phoenix.

McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.

Stealth disco refers to the act of being videotaped dancing or rocking out behind or near someone who is doing something serious and does not notice. This is sometimes referred to as stealthing that person, a process which often concludes with emailing them the footage. The term, if not the activity, was invented by employees at Chicago advertising agency Cramer-Krasselt, circa 2003.

<span class="mw-page-title-main">Solve (advertising agency)</span> Independent advertising and branding agency

Solve is an independent advertising and branding agency based in Minneapolis, Minnesota. The agency was founded in late 2011 by CEO John Colasanti, President Corey Johnson and Executive Creative Directors Eric Sorensen and Hans Hansen. Prior to founding Solve, Colasanti and Johnson held executive leadership positions at Carmichael Lynch, while Sorensen and Hansen served as creative directors at Fallon Worldwide.

<span class="mw-page-title-main">Andrew J. Aikens</span> American newspaper publisher and editor

Andrew Jackson Aikens, Sr. was an American newspaper publisher and editor who was associated for more than half a century with The Evening Wisconsin, a daily newspaper published in the city of Milwaukee.

UniWorld Group, Inc., branded as UWG, is a full-service advertising agency headquartered in Brooklyn, New York, with satellite offices in Atlanta, Detroit, Miami, and Los Angeles. It is the longest-standing multicultural ad agency in the United States, founded in 1969. In 2014, the company rebranded itself as UWG.

Milwaukee Pro Soccer is allegedly an upcoming American professional football club located in Milwaukee, Wisconsin. The club is planned to debut in the USL Championship in 2026.

References

  1. 1 2 Jeff Engel (October 29, 2012), "Hurricane Sandy puts Wisconsin generator makers into overdrive", Milwaukee Business Journal , bizjournals.com, retrieved October 30, 2012
  2. "Portrait: Cramer-Krasselt". 10 January 2013.
  3. "Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More".
  4. "It Worked. Fearless Girl Wins the Grand Effie at the 2018 North American Effie Awards". Effie. May 31, 2018.