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A rating is an evaluation or assessment of something, in terms of quality, quantity, or some combination of both.
Nielsen may refer to:
Nielsen Audio is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences.
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide with or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen has measured both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.
WBTP is a mainstream urban radio station that serves the Tampa Bay area that plays hip-hop and R&B music that aims towards the African American community. It is owned and operated by iHeartMedia. Its target audience is African Americans between the ages of 18 and 34, but its main competitor is WLLD, which has a very similar target audience as well. It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid-2006. Licensed to Clearwater, the station's studios are located in South Tampa and the transmitter site is in Gandy.
OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. It is jointly owned by the Seven Network, the Nine Network and Network Ten, and is the official source of television ratings data for all metropolitan television in Sydney, Melbourne, Brisbane, Adelaide and Perth as well as subscription services on a national basis.
WRRB is an alternative rock radio station licensed to Arlington, New York and serving the Mid-Hudson Valley of New York state. The station is owned by Townsquare Media and broadcasts at 310 watts ERP from the Illinois Mountain master tower in Marlborough, New York
The C. E. Hooper Company was an American company which measured radio and television ratings during the Golden Age of Radio. Founded in 1934 by Claude E. Hooper (1898–1954), the company provided information on the most popular radio shows of the era.
WGZB-FM is a mainstream urban radio station in Louisville, Kentucky. Its city of license is Lanesville, Indiana, and its radio tower is located near Elizabeth, Indiana near the Ohio River, while its studios are located in downtown Louisville. The station is owned by Alpha Media.
WDZZ-FM is a radio station broadcasting an urban adult contemporary format, licensed to Flint, Michigan, and under ownership of Cumulus Media. Its studios are located south of the Flint city limits and its transmitter is north of downtown Flint.
Internet radio audience measurement is any method used to determine the number of people listening to an Internet radio broadcast. This information is usually obtained from the broadcaster's audio streaming server. Icecast, Nicecast, and SHOUTcast are examples of audio streaming servers that can provide listener statistics for audience measurement. These numbers often include information such as listeners' IP addresses, the media player they are using, how long they listened, and their computer's operating system.
The Portable People Meter (PPM), also known as the Nielsen Meter, was a system developed by Arbitron to measure how many people are exposed to individual radio stations and television stations. This also includes cable television. The PPM is worn like a pager and detects hidden audio tones within a station or network's audio stream, logging each time it finds a signal.
WDRM is an American radio station licensed to serve the community of Decatur, Alabama, and owned by San Antonio-based iHeartMedia. It serves the Huntsville, Alabama, area with a country music format. Its studios are located in Madison, Alabama and its transmitter is located north of Huntsville.
The Crossley ratings were an audience measurement system created to determine the audience size of radio broadcasts beginning in 1930. Developed by Archibald Crossley, the ratings were generated using information collected by telephone surveys to random homes.
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films, and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
Scarborough is a United States-based market research company that measures shopping patterns, media usage across platforms, and lifestyle trends of adults. Specializing in local and national consumer research, Scarborough measures over 100 local markets in the United States. Scarborough is headquartered in New York City.
References
- ↑ "Terms for the Trade". Arbitron. Retrieved 2008-06-30.
