Cunningham Communication, Inc. was a prominent public relations firm in Silicon Valley in the 1980s and 1990s that had many well-known clients in high-tech, [1] [2] including Adobe, Cisco, Motorola, PeopleSoft, Hewlett-Packard, and the IBM Consumer Division. [3] It was founded by Andy Cunningham in 1985, after she left Regis McKenna.
Cunningham Communication developed the Momentum Management methodology [4] that was documented in the book Momentum: How Companies Become Unstoppable Market Forces by John Volkmann and Ron Ricci. [5]
In 1999, Cunningham Communication was reorganized into five subsidiaries with their own separate brands - Cunningham Public Relations, the Brand Momentum Group, the Momentum Research Group, Cunningham Ventures, and Fifth Gear. [6] The firm was acquired in 2000 by Incepta and renamed Citigate Cunningham. [7] After the dot-com bubble burst, the five companies were brought back together under the Citigate Cunningham brand. [8] Andrea Cunningham stepped down from her position as CEO in 2003 to form CXO Communication. [9] [10]
Incepta merged with Huntsworth in 2005. In 2009, Huntsworth, merged Citigate Cunningham with Connecting Point Communications. [11] The remnants of the firm are now part of Grayling Communications.
Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, software, telecommunications equipment and other high-technology services and products. Cisco specializes in specific tech markets, such as the Internet of Things (IoT), domain security, videoconferencing, and energy management with leading products including Webex, OpenDNS, Jabber, Duo Security, and Jasper. Cisco is one of the largest technology companies in the world ranking 74 on the Fortune 100 with over $51 billion in revenue and nearly 80,000 employees.
A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation, not least because of the inherent character of successful marketers. The CMO leads brand management, marketing communications, market research, product marketing, distribution channel management, pricing, customer success, and customer service.
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
Judith "Judy" L. Estrin is an American entrepreneur, business executive, and philanthropist. Estrin worked with Vinton Cerf on the Transmission Control Protocol project at Stanford University in the 1970s. Estrin is an entrepreneur who co-founded eight technology companies. She was the chief technology officer of Cisco Systems from 1998 to 2000. She is currently CEO of JLABS, LLC, a privately held company focused on furthering innovation in business, government, and nonprofit organizations.
Padmasree Warrior is an Indian-American businesswoman and technology executive. She is known for her leadership roles in technology firms like Cisco where she served as the CTO for seven years, and at Motorola where she was the CTO for five years. She also served as the CEO of Nio USA, an electric car maker. Currently, she is the founder and CEO of Fable, a curated reading platform focused on mental wellness. She also serves on the board of directors of Microsoft and Spotify.
The public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in communications. A Public Relations Officer has a positive public opinion of an organization and increased brand knowledge as their first concern. They access and monitor their client's online presence to prepare the right message to convey. They can also coach clients on the importance of self-image and how to communicate with the media. A Public Relations Officer aims to positively handle and communicate information internally and externally.
Trimedia International was a pan-European PR agency employing around 600 staff in 30 offices and 11 European countries. In August 2009, Huntsworth, the parent company of Trimedia, announced that Trimedia would merge with sister company Mmd which has 18 offices in Central Europe, Russia and Eurasia and Grayling which has offices in The Americas, Middle East, and Asia Pacific. The new company is called Grayling Global and is the second largest independent PR firm in the world. The changes took effect from 1 January 2010.
WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.
TIBCO Software Inc. is an American business intelligence software company founded in 1997 in Palo Alto, California.
Huntsworth is an international healthcare and communications group.
Jeffrey R. Caponigro is an American public relations and marketing executive, entrepreneur, and former journalist. He is the founder and CEO of Caponigro Public Relations Inc., Southfield, Michigan, and the Executive Vice President-Corporate Communications and Chief Marketing Officer for Trion Solutions, Inc., one of the United States' largest HR-administration companies, with corporate headquarters in Troy, Michigan.
Marian Salzman is an American advertising and public relations executive. She is Senior Vice President, Global Communications for Philip Morris International, a tobacco company. She was formerly CEO of Havas PR North America and chaired the Global Collective, the organizing collaborative of all of the PR assets of Havas. She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.
Charles Henry "Charlie" Giancarlo is an American entrepreneur and investor. He is the chairman and CEO of data storage company Pure Storage. He is a former senior executive of Cisco Systems and Silver Lake Partners.
Ed Dandridge is a corporate executive who is a senior vice president and Chief Communications Officer for Boeing.
Alan Hilburg is an American communications and branding consultant. Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with the U.S. Veterans Administration. He has also worked in various industries including the tobacco industry, transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant, and has also written to two New York Times best selling books and produced several documentaries. He has been described by the London Times as being a "leading corporate brand architect," and The New York Times has referred to him as the "Red Adair of corporate crisis management."
Andrea "Andy" Cunningham is an American strategic marketing and communications entrepreneur. She helped launch the Apple Macintosh in 1984 as a part of Regis McKenna, and founded Cunningham Communication, Inc. She is currently the President of Cunningham Collective, a brand strategy, marketing, and communications firm. Her book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition was published in October 2017.
James E. Lukaszewski (loo-ka-CHEV-skee) is an author, speaker, crisis management consultant and president of The Lukaszewski Group Division, Risdall Marketing Group. He is a recipient of the Patrick Jackson Award for Distinguished Service to the Public Relations Society of America and PR News’ Lifetime Achievement Award.
Rajesh Gopinathan is the outgoing CEO and Managing Director of Tata Consultancy Services (TCS), an Indian IT services and consulting organization and one of the country's largest employers. He was elevated to the role of Chief Executive in February 2017 after serving as the Chief Financial Officer since 2013. Rajesh is one of the youngest CEOs in the Tata Group.
BlueFocus Communication Group(Chinese: 蓝色光标) is an ad agency engaged in marketing.