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The Cup of Excellence is an annual competition held in several countries to identify the highest quality coffees produced. It is organized by the Alliance for Coffee Excellence, which was founded by George Howell, Susie Spindler and Silvio Leite. [1] The Cup of Excellence has worked to fundamentally change the high quality coffee industry and has supported advances in farming and premiums to farmers that would have been impossible without it[ citation needed ].
The winning coffees are sold in internet auctions. [2] The concept was developed by the Gourmet Coffee Project of the International Coffee Organization (ICO). This project was devised by Pablo Dubois, Head of Operations of the ICO and Frans Bolvenkel, of the International Trade Centre (ITC) at a meeting in Geneva in late 1994. This project, supervised by the ICO, managed by the ITC and largely financed by the Common Fund for Commodities, ran from 1995 to 2000, and aimed to develop methodologies for the creation of new "gourmet" or high-quality speciality coffees. [3] The Cup of Excellence competition has been dubbed as the 'Oscars of the coffee world'. [4]
They are scored and priced on the market based on two quality attributes that are measured, material and symbolic attributes. These can be defined as aromas, flavors, certification, market size, high altitude plot, and country of origin.
The competitions began in 1999. [2] As of 2020, competitions are held in Bolivia, Brazil, Ecuador, Colombia, Peru, El Salvador, Costa Rica, Nicaragua, Guatemala, Honduras, Mexico, Burundi, Ethiopia, Indonesia, and Rwanda. [5] In the course of the competition each coffee is tested at least five times. Only those coffees that get high scores continuously move forward in the competition. The final winners are awarded the Cup of Excellence and sold via an internet auction to the highest bidder. [6] This is quite the catch considering the market for coffee has increased over 330% from 2003 to 2011. The purpose of the auctions were for farmers to receive increased premiums for their exemplary coffees and to set transparency in pricing.
The COE board of directions
Noelia Villalobos - Board Chair
Cory Bush - CEO of Beyers Koffie
Tim Taylor - Treasurer
Paul Stewart - Secretary
Thomas Pulpan -Board Member
Carl Cervone- Board Member
The labor theory of value (LTV) is a theory of value that argues that the exchange value of a good or service is determined by the total amount of "socially necessary labor" required to produce it. The contrasting system is typically known as the subjective theory of value.
Marie-Esprit-Léon Walras was a French mathematical economist and Georgist. He formulated the marginal theory of value and pioneered the development of general equilibrium theory. Walras is best known for his book Éléments d'économie politique pure, a work that has contributed greatly to the mathematization of economics through the concept of general equilibrium. The definition of the role of the entrepreneur found in it was also taken up and amplified by Joseph Schumpeter.
Coffee is a beverage brewed from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It has the highest sales in the world market for hot drinks.
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Maraba coffee is grown in the Maraba area of southern Rwanda. Maraba's coffee plants are the Bourbon variety of the Coffea arabica species and are grown on fertile volcanic soils on high-altitude hills. The fruit is handpicked, mostly during the rainy season between March and May, and brought to a washing station in Maraba, where the coffee beans are extracted and dried. At several stages, the beans are sorted according to quality. The farmers receive credits based on the amount and quality of the beans they provide.
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The 'International Fairtrade Certification Mark is an independent certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards.
e-Choupal is an initiative of ITC Limited, a unique web-based page, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. e-Choupal tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of intermediaries. The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.
George Howell is an American entrepreneur and one of the pioneers of the specialty-coffee movement in the early 1970s.
Agriculture in Indonesia is one of the key sectors within the Indonesian economy. In the last 50 years, the sector's share in national gross domestic product has decreased considerably, due to the rise of industrialisation and service sector. Nevertheless, for the majority of Indonesian households, farming and plantation remains as a vital income generator. In 2013, the agricultural sector contributed 14.43% to national GDP, a slight decline from 2003's contribution which was 15.19%. In 2012, the agricultural sector provides jobs to approximately 49 million Indonesians, representing 41% of the country's total labor force.
Coffee production has been a major source of income for Vietnam since the early 20th century. First introduced by the French in 1857, the Vietnamese coffee industry developed through the plantation system, becoming a major economic force in the country. After an interruption during and immediately following the Vietnam War, production rose once again after Đổi mới economic reforms, making coffee second only to rice in value of agricultural products exported from Vietnam.
Indonesia was the fourth-largest producer of coffee in the world in 2014. Coffee cultivation in Indonesia began in the late 1600s and early 1700s, in the early Dutch colonial period, and has played an important part in the growth of the country. Indonesia is geographically and climatologically well-suited for coffee plantations, near the equator and with numerous interior mountainous regions on its main islands, creating well-suited microclimates for the growth and production of coffee.
The Specialty Coffee Association of Indonesia (SCAI) is a trade association that represents stakeholders of Indonesia coffee Industry . The organization was founded in 2007 and as of October 2020 have more than 800 active members. "Excellence in Diversity" is the motto for SCAI, due to the facts Indonesia may have the most variety of coffee in the world and also representing its members that comes from very diverse background but shares same idealism on how to develop Indonesia coffee industry.
Muhammadiyah University of Magelang is a private university that belongs to Muhammadiyah organisation. The university was founded in Magelang, Central Java, Indonesia on August 31, 1964.
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Sustainable coffee is a coffee that is grown and marketed for its sustainability. This includes coffee certified as organic, fair trade, and Rainforest Alliance. Coffee has a number of classifications used to determine the participation of growers in various combinations of social, environmental, and economic standards. Coffees fitting such categories and that are independently certified or verified by an accredited third party have been collectively termed "sustainable coffees". This term has entered the lexicon and this segment has quickly grown into a multibillion-dollar industry of its own with potentially significant implications for other commodities as demand and awareness expand.
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