 | This article needs additional citations for verification .(November 2019) |
| | This article relies largely or entirely on a single source .(June 2020) |
 Two examples of Customatix shoes. | |
| Industry | Shoes |
|---|---|
| Founded | 2000 |
| Fate | Defunct |
| Headquarters | |
Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.
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Through the Customatix.com website, customers could personalize various shoe designs and purchase their custom pairs. Each base design offered a wide range of customizable options, including materials, colors, text, and graphics, resulting in trillions of possible combinations. [1]
The web application was created by a dot com engineering company called Lutris Technologies. The Chief Designer was Noel Barnes and Production Manager was Daryl L Tempesta. The Cmax project was published in the magazine "HOW". Over 1 million images were created. Some shoes had 3 billion trillion combinations [ citation needed ].
Customized shoes were manufactured in China and shipped directly to the customer.
By mid-2004, the website had gone offline.
