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Nominator: Please consider notifying the author/project: {{subst:proposed deletion notify|DFW Area Tourism Council|concern=Fails [[WP:ORG]] due to a lack of secondary sources for either its previous or its current name. Has [https://www.prweb.com/releases/2017/02/prweb14085101.htm actually been named VisitDFW since 2017]}} ~~~~
Formed to jointly market the entire Dallas/Fort Worth area as a single destination, the Dallas/Fort Worth Area Tourism Council (DFWATC), a not-for-profit organization, banded together all segments of the tourism industry. The council represents area communities, area hotels, major area attractions, museums, restaurants, retail establishments, transportation companies and support services to the industry.
The mission of the organization is “to increase tourism revenue and visitors through cooperative public/private partnerships; to market the exciting Dallas/Fort Worth/North Texas area as a travel destination; to educate the public on the economic importance of tourism and to provide support on tourism industry issues of concern to the region.”
The council focuses on the promotion of the DFW area as a leisure destination to growing regional inbound market with heavy concentration on attracting visitors within a 500 mile radius. Today, in its 31st year of promoting the region, the council has grown from six founding cities and a handful of attractions to a member partnership of over 40 cities, in a 32 county area, representing over 150 organizational members in Dallas, Fort Worth and beyond.
DFWATC is directed by an executive committee and board of directors and governed by a constitution and bylaws.
History of the council
The Council was formed in 1978 and known originally as the North Texas Tourism Council by the cities of Arlington, Dallas, Fort Worth and Irving. Within three years, they were joined by the cities of Grapevine and Grand Prairie. Formed to jointly market the entire Dallas/Fort Worth Metroplex as a single destination, the council changed its name in the mid-eighties to the Dallas/Fort Worth Area Tourism Council.
During the early years, the council primarily concentrated on the international market, an area not being addressed by individual members, as well as maintaining members in ABA, NTA and other similar organizations. In 1982, in response to membership requests, it shifted direction to address a growing regional inbound market with heavy concentration on attracting visitors within a 300-500 mile radius of the DFW area. While addressing the regional market as a primary target market, the council also addresses the domestic travel market and international market.
Current activities
By working together cooperatively with its member partners, the council is able to publish the Official Visitors Guide to the Dallas/Fort Worth Area and maintain its web presence through its web site , as well as lead extensive marketing and media efforts to showcase the area to travel consumers, tour and travel planners, travel journalists, and visitors both inbound and during their stay in the DFW area in a variety of ways.
Notable among its strategy are the following:
• Council-sponsored media familiarization tours into the area • Cooperative advertising through electronic and print media • Annual distribution of the 400,000 of the Official Visitors Guide • Press releases to local, regional and national media • Cooperative participation in travel and consumer shows • Council-sponsored events that reach specialized target market segments • Individual member opportunities for exposure to the media
In 2009, the council started its Dallas/Fort Worth Area Tourism Council Foundation to promote educational endeavors to strengthen the North Texas hospitality and tourism industry and workforce.
DFWATC Foundation
The Dallas/Fort Worth Area Tourism Council Foundation is a 501c3 non-profit organization formed to help build the capabilities of the North Texas tourism workforce through education and training.
Being a service based industry; a skilled and qualified workforce is vital to the success and future of tourism and the vitality of the area’s economy. By promoting, developing and utilizing existing educational materials, programs, courses that pertain to all aspects of the tourism-hospitality industry for university age levels and those already employed in the industry, the foundation aims to increase the knowledge base, education and skills of area workers and raise awareness of the tourism-hospitality industry as a viable career path thus ensuring a skilled and knowledgeable workforce.
Tag Taggart Scholarship
The Tag Taggart Scholarship was started in 2003. The purpose of the scholarship is to increase the number of students from the Dallas/Fort Worth region to seek out a career in the tourism industry in hopes that the recipients will become future leaders in that field. The scholarship was named in honor of one of its longtime members – Irving L. “Tag” Taggart. Taggart had been instrumental in the development of the tourism industry both in the Dallas/Fort Worth area but also within the State of Texas for over 30 years.
Dallas is the most populous city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the country at 7.5 million people. It is the largest city in and seat of Dallas County in the U.S. state of Texas with portions extending into Collin, Denton, Kaufman and Rockwall counties. With a 2020 census population of 1,304,379, it is the ninth most-populous city in the U.S. and the third-largest in Texas after Houston and San Antonio. Located in the North Texas region, the city of Dallas is the main core of the largest metropolitan area in the southern United States and the largest inland metropolitan area in the U.S. that lacks any navigable link to the sea.
Grapevine is a city and suburb of Dallas and Fort Worth located in northeast Tarrant County, Texas, United States, with minor portions extending into Dallas County and Denton County. The city is located in the Mid-Cities suburban region between Dallas and Fort Worth and includes a larger portion of Dallas/Fort Worth International Airport than other cities.
Scotland is a well-developed tourist destination, with tourism generally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year. In 2013, for example, UK visitors made 18.5 million visits to Scotland, staying 64.5 million nights and spending £3.7bn. In contrast, overseas residents made 1.58 million visits to Scotland, staying 15 million nights and spending £806m. In terms of overseas visitors, those from the United States made up 24% of visits to Scotland, with the United States being the largest source of overseas visitors, and Germany (9%), France (8%), Canada (7%) and Australia (6%), following behind.
Dallas/Fort Worth International Airport, also known as DFW Airport, is the primary international airport serving the Dallas–Fort Worth metroplex and the North Texas Region in the U.S. state of Texas.
The Dallas–Fort Worth metroplex, officially designated Dallas–Fort Worth–Arlington by the U.S. Office of Management and Budget, is a conurbated metropolitan statistical area in the U.S. state of Texas encompassing 11 counties. It is the economic and cultural hub of North Texas. Residents of the area also refer to it as DFW, or the Metroplex. The Dallas–Fort Worth–Arlington metropolitan statistical area's population was 7,637,387 according to the U.S. Census Bureau's 2020 census, making it the most populous metropolitan area in both Texas and the Southern United States, the fourth-largest in the U.S., and the tenth-largest in the Americas. In 2016, the Dallas–Fort Worth metroplex had the highest annual population growth in the United States.
North Texas is a term used primarily by residents of Dallas, Fort Worth, and surrounding areas to describe much of the north central portion of the U.S. state of Texas. Residents of the Dallas–Fort Worth metroplex generally consider North Texas to include the area south of Oklahoma, east of Abilene, west of Paris, and north of Waco. A more precise term for this region would be the northern part of the central portion of Texas. It does not include the Panhandle of Texas, which expands further north than the region previously described, nor does it include most of the region near the northern border of Texas.
The United Kingdom is the world's 10th biggest tourist destination, with over 37 million visiting in 2018. The tourism industry contributed a total of £213 billion to the GDP in 2017, which is expected to increase to £265 billion by 2028.
The Wright Amendment of 1979 was a United States federal law that governed traffic at Dallas Love Field, an airport in Dallas, Texas, to protect Dallas/Fort Worth International Airport (DFW) from competition. The amendment—enacted in reaction to the refusal of Southwest Airlines to vacate Love Field and move to DFW—prohibited carriers from operating full-size airliners between Love Field and destinations beyond Texas and its four neighboring states. Further amendments in 1997 and 2005 added new states and relaxed aircraft rules for longer range service. The law was partially repealed in 2006 and then fully repealed in 2014.
Legend Airlines was an airline headquartered at Dallas Love Field in Dallas, Texas, United States. Legend operated nonstop flights from its Love Field hub to Washington D.C., Las Vegas, Los Angeles and New York City, the first carrier to fly from Love Field to destinations beyond the Wright Amendment five-state region after the opening of Dallas/Fort Worth International Airport in 1974. Legend's aircraft were limited to 56 passenger seats by the Wright Amendment, so the aircraft were outfitted in a spacious all-business class layout, aiming at the lucrative business travel market.
KZZA is a commercial FM radio station licensed to Muenster, Texas, and serving northern communities in the Dallas-Ft. Worth Metroplex. It is owned by Estrella Media and it broadcasts a Classic Regional Mexican radio format, which is simulcast on co-owned KZMP 1540 AM.
The economy of the State of Texas is the second largest by GDP in the United States after that of California. It has a gross state product of $2.0 trillion as of 2021. In 2011, Texas was home to six of the biggest 50 companies, and 51 in total, in the Fortune 500. In 2017, Texas grossed more than $264.5 billion a year in exports—more than the exports of California and New York combined.
The European Travel Commission (ETC) is an association of National Tourism Organisations (NTOs) based in Brussels. It was created in 1948 to promote Europe as a tourist destination to long-haul markets outside of Europe, originally the US and later Canada, Latin America and Asia-Pacific. ETC currently has 33 member NTOs and 14 associate members from the private industry. The association aims to raise awareness of the importance of tourism among national European authorities and the general public through sharing best practices and cooperation in market intelligence and promotion.
North Texas Historic Transportation (NTHT) is an American non-profit volunteer organization focusing on the history of trolleys in the Fort Worth, Texas, area.
The International Inbound Travel Association, formerly known as the Receptive Services Association of America, is a 501(c)6 trade association of major North American–based receptive tour operator companies and suppliers. Based in Lexington, Kentucky, IITA is the only association focused solely on international inbound travel to the United States.
Metro Airlines, originally Houston Metro Airlines, was a commuter airline that was originally headquartered in Houston, Texas, United States,. Metro subsequently moved its headquarters to north Texas. The airline had an operational base located on the grounds of Dallas/Fort Worth International Airport and also had offices on the airport property and in Grapevine, Texas. Metro evolved into an airline holding company with the acquisition or creation of a number of different airlines, including as the banner carrier operating feeder services for Eastern Airlines as Eastern Metro Express which was based in Atlanta, GA and Metroflight which operated American Eagle service from the Dallas/Ft. Worth Airport. The company filed for bankruptcy in 1993, and the assets were acquired by AMR Simmons Airlines.
The American Bus Association (ABA) is a trade association for motorcoach operators and tour companies in the United States and Canada. Its membership consists of about 1,000 companies that operate buses or bus-based tours, about 2,800 organizations representing the travel and tourism industry, and several hundred suppliers of buses and related products and services. Its headquarters is in Washington, D.C.
Arabian Travel Market, known as ATM, is a travel and tourism event, organized annually in Dubai to provide a platform for inbound and outbound tourism professionals in the Middle East and gives information on tourism destinations, accommodation options, tourism attractions and aviation industry in the Middle East and around the world. The event is organized by Reed Exhibitions.
Ashok Kumar Mago, Distinguished Alumni of Naveen Jindal School of Management at University of Texas at Dallas is an Indian born American business person and the founder Chairman of Greater Dallas Indo American Chamber, now known as who is known for his involvement of the Senate India caucus. He was awarded the Padma Shree, the fourth highest civilian award, by the Government of India, in 2014, for his services to the trade and industry.
The Dallas–Fort Worth area has one of the largest Nigerian American populations in the United States.
The city of Dallas, Texas has a public art collection of over 300 individual pieces of art. Dallas Love Field Airport has almost 20 pieces of art, and Dallas/Fort Worth International Airport has over 30 more. Well known sculptures on public display include Dallas Piece by Henry Moore and Floating Sculpture by Marta Pan. Dallas has at least one Confederate memorial on public display, the Confederate War Memorial, and a memorial to freed slaves, Freedman's Memorial by David Newton, installed in 1999. Dallas Area Rapid Transit has run the DART Station Art & Design Program since 1988, and as of 2007, had about 40 installations at transit stations and Cityplace, Dallas's subway station.
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