DIY research

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DIY Research (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews, [1] [2] create online questionnaires, [3] distribute them to an email list [4] or internet access panels, [5] and analyze the data in real time without outsourcing [6] to a specialised research agency or data processing company.

DIY Quantitative Research

Quantitative research is a structured approach to gathering and evaluating data from different sources using different statistical tools. [7] DIY quantitative research tools provide resources to individuals to identify sample needs based on specific criteria for their research study. [8] Historically, quantitative research studies required several resources – a sampling provider that manages a panel of individuals that match the demographic and psychographic needs of the researchers, tools for creating and implementing surveys, and tools for analyzing the results of such a survey.

DIY quantitative research systems are frequently software as a service (SaaS), [9] allowing for all participants in the market research process to collaborate in a single interface, while integrating with outside survey authoring and analytics tools.

References

  1. ↑ DIY online interview service GutCheck in beta mode | Research-live.com
  2. ↑ The Insta-Focus Group: GutCheck's DIY Market Research | FastCompany.com
  3. ↑ DIY Market Research | Marketing Week
  4. ↑ DIY Research | Research-live.com
  5. ↑ Self-Serve Sampling | InnovateMR
  6. ↑ Why DIY Research is Good for Everyone | Marketing Research Association [usurped]
  7. ↑ Given, Lisa M. (2008). The SAGE Encyclopedia of Qualitative Research Methods. Los Angeles: SAGE Publications. ISBN   1-4129-4163-6.
  8. ↑ DIY Research | RWConnect
  9. ↑ Are DIY Platforms Ready for Prime Time? | GreenbookBlog.org


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