Dad Advice From Bo

Last updated
Dad Advice From Bo
Born
Bo Petterson

1958or1959(age 66–67) [1]
Children6
Instagram information
Page
Years active2020–present
GenreSelf-help
Followers5 million
TikTok information
Page
Years active2020–present
GenreSelf-help
Followers4.5 million
Last updated: December 8, 2025
Website dadadvicefrombo.com

Dad Advice From Bo is an American social media account featuring instructional videos on everyday tasks, presented by Bo Petersson. The account is active on TikTok and Instagram, and is known for short demonstrations described by viewers as "dad advice". [2] [3] [4]

Contents

History

Bo Petterson began the social media account, Dad Advice From Bo, in 2020. The account stemmed from Petterson's daughter, Emily, sustaining a brain injury while playing soccer in her freshman year of college. [2] In 2019, due to her health, Emily was forced to quit a marketing job with the Seattle Seahawks and move back home with her parents. [3] On a suggestion from her therapist while battling depression after her injury, Emily began recording her father doing everyday tasks as a distraction from her struggles amongst her recovery. On the platform, Petterson creates videos explaining how to do various tasks, characterized as "Dad advice". As of November 2025, the account has earned 4.4 million followers and 60 million likes across its content on TikTok. [2]

The income earned from viewerships and sponsorships has funded treatments for Emily, which are experimental in nature, causing the costs to be paid out of pocket. Additionally, the account created a community for Emily, bringing together other brain injury survivors to discuss their individual recoveries and treatment methods. [2] Videos are filmed depending on Emily's health, pausing when she is unable to create them. [3]

Background

Petterson is a father to six children and grandfather of three. He works a full time job in heavy equipment sales and lives on his family's farm [3] in Leavenworth, Washington. [5] Petterson identifies as an introvert, and had to learn to adjust to being recognized as an influencer. [2]

Many of the skills Petterson presents in the videos were taught to him by his father, Einar, who died in 2023. [6]

References

  1. Donnelly, Erin (June 17, 2021). "What it's like to be a dad influencer: "I'm as regular as they come, but maybe the internet needs a little more of that"". Yahoo! Life.
  2. 1 2 3 4 5 Parent, Tabitha (November 17, 2025). "His Daughter's Brain Injury Changed Everything for Their Family. Then He Became a Dad to Millions on TikTok". People Magazine.
  3. 1 2 3 4 Gibson, Caitlin (December 23, 2024). "Broken water heater? Feeling down? 'Dad Advice from Bo' is here for you". The Washington Post.
  4. "These TikTok dads share their best 'dadvice'" (Video). ABC News. Good Morning America. March 26, 2021.
  5. Nicioli, Taylor (April 28, 2023). "Dad and daughter duo post 'dad advice' for young adults on TikTok". CNN.
  6. "Father of 6, 'dad' to millions online" (Video). ABC News. June 13, 2024.