In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors.
Howard V. Tayler is the creator of the webcomic Schlock Mercenary. He worked as a volunteer missionary for the LDS Church, then graduated from Brigham Young University. Using his degree in music composition, he started an independent record label.
Inc. is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events yearly.
Jason McCabe Calacanis is an American Internet entrepreneur, angel investor, author and podcaster.
Charity Navigator is a charity assessment organization that evaluates hundreds of thousands of charitable organizations based in the United States, operating as a free 501(c)(3) organization. It provides insights into a nonprofit's financial stability, adherence to best practices for both accountability and transparency, and results reporting. It is the largest and most-utilized evaluator of charities in the United States. It does not accept any advertising or donations from the organizations it evaluates.
The Monty Hall problem is a brain teaser, in the form of a probability puzzle, based nominally on the American television game show Let's Make a Deal and named after its original host, Monty Hall. The problem was originally posed in a letter by Steve Selvin to the American Statistician in 1975. It became famous as a question from reader Craig F. Whitaker's letter quoted in Marilyn vos Savant's "Ask Marilyn" column in Parade magazine in 1990:
Suppose you're on a game show, and you're given the choice of three doors: Behind one door is a car; behind the others, goats. You pick a door, say No. 1, and the host, who knows what's behind the doors, opens another door, say No. 3, which has a goat. He then says to you, "Do you want to pick door No. 2?" Is it to your advantage to switch your choice?
Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called Ask Ariely in The Wall Street Journal from June 2012 until September 2022. Ariely is the author of the three New York Times best selling books Predictably Irrational, The Upside of Irrationality and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies.
EconTalk is a weekly economics podcast hosted by Russ Roberts. Roberts, formerly an economics professor at George Mason University, is a research fellow at Stanford University's Hoover Institution. On the podcast, Roberts typically interviews a single guest—often professional economists—on topics in economics. The podcast is hosted by the Library of Economics and Liberty, an online library sponsored by Liberty Fund. On EconTalk Roberts has interviewed more than a dozen Nobel Prize laureates including Nobel Prize in Economics recipients Ronald Coase, Milton Friedman, Gary Becker, and Joseph Stiglitz as well as Nobel Prize in Physics recipient Robert Laughlin.
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book expands upon the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. The Heaths employed a style similar to Gladwell's by including a number of stories and case studies followed by general principles.
The Tipping Point: How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states: "Ideas and products and messages and behaviors spread like viruses do." The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the steep drop in New York City's crime rate after 1990.
Jonathan Morduch is a professor of public policy and economics at the Robert F. Wagner Graduate School of Public Service at New York University. He is a development economist most well known for his significant academic contributions to assessing the impact of microfinance since the early years of the movement. He has written extensively on poverty and financial institutions in developing countries and on tensions between achieving social impacts and meeting financial goals in microfinance.
Food studies is the critical examination of food and its contexts within science, art, history, society, and other fields. It is distinctive from other food-related areas of study such as nutrition, agriculture, gastronomy, and culinary arts in that it tends to look beyond the consumption, production, and aesthetic appreciation of food and tries to illuminate food as it relates to a vast number of academic fields. It is thus a field that involves and attracts philosophers, historians, scientists, literary scholars, sociologists, art historians, anthropologists, and others.
Casandra Brené Brown is an American academic and podcaster who is the Huffington Foundation's Brené Brown Endowed Chair at the University of Houston's Graduate College of Social Work and a visiting professor in management at the McCombs School of Business in the University of Texas at Austin. Brown is known for her work on shame, vulnerability, and leadership, and for her widely viewed 2010 TEDx talk. She has written six number-one New York Times bestselling books and hosted two podcasts on Spotify.
Linda Kaplan Thaler is an American advertiser and author. She is currently the CEO & President of Kaplan Thaler Productions. As an advertiser she helped create advertising campaigns that are well known in American culture including the Aflac duck and the “Yes, Yes, Yes” campaign for Clairol Herbal Essence. She has authored and composed jingles, including “I Don’t Wanna Grow Up, I’m a Toys "R" Us Kid,” and “Kodak Moments". She is a motivational speaker at businesses and colleges.
Stanford Social Innovation Review (SSIR) is a magazine and website that covers cross-sector solutions to global problems. SSIR is written by and for social change leaders from around the world and from all sectors of society—nonprofits, foundations, business, government, and engaged citizens. SSIR's mission is to advance, educate, and inspire the field of social innovation by seeking out, cultivating, and disseminating the best in research- and practice-based knowledge. With print and online articles, webinars, conferences, podcasts, and more, SSIR bridges research, theory, and practice on a wide range of topics, including human rights, impact investing, and nonprofit business models. SSIR is published by the Stanford Center on Philanthropy and Civil Society at Stanford University.
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
Jeremy Heimans is an Australian entrepreneur and political activist.
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an author, and a viral marketer. He has published over 50 articles in academic journals, and has written for The New York Times, The Wall Street Journal, and Harvard Business Review. More than a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries.
Ron Friedman is a psychologist and behavior change expert who specializes in human motivation. He is a frequent contributor to the Harvard Business Review, CNN, Fast Company, and Psychology Today, as well as the author of the best-selling non-fiction book The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace.
Tyler Menezes is a Canadian–American computer programmer and businessperson. He co-founded several startups, and is currently executive director of the nonprofit organization CodeDay.
