Daniella Pierson

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Daniella Pierson
Born (1995-08-04) August 4, 1995 (age 29)
Citizenship Colombian-American
Alma materBoston University
TitleFounder and CEO of The Newsette, Co-founder of Wondermind.

Daniella Pierson (born August 4, 1995) is a Colombian-American entrepreneur. [1] She is the founder and CEO of The Newsette, a women's media company, [2] and co-founder of Wondermind, a mental fitness startup. [3] [4] She is the world's youngest wealthiest self-made BIPOC woman. [5] [1]

Contents

Early life and education

Pierson was born to Colombian immigrant parents Keith and Claudy Pierson and raised in Jacksonville, Florida. [6] Her twin sister, Alex Aster is a young adult author. [7] [8] She attended Boston University, where she launched The Newsette as a sophomore in 2015. [9] [10] Initially, the newsletter was distributed to eight subscribers, focusing on topics such as business, fashion, beauty, and technology. [11]

Career

The Newsette

Pierson founded The Newsette in 2015, which is a daily newsletter designed to bring the experience of a magazine to email inboxes. By 2022, it reached over 500,000 subscribers, primarily women aged 18 to 35. The company reported $40 million in revenue in 2021 and was valued at $200 million. [12] [13]

Wondermind

In 2022, Pierson co-founded Wondermind alongside actress and singer Selena Gomez and producer Mandy Teefey. [14] The startup focuses on mental fitness. It was valued at $100 million shortly after its launch. [15] [16] [17]

Recognition

Pierson has been recognized as one of the wealthiest self-made women in the United States, with a net worth of $220 million as of 2022. She was featured on Forbes’ 2020 “30 Under 30” list in the media category. [1] [18] She was also awarded Boston University's 2023 Distinguished Young Alumni Award. [19]

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References

  1. 1 2 3 Dolan, Kerry A. "Meet The 27-Year-Old Latinx Entrepreneur Who Is Now Worth $220 Million". Forbes. Retrieved 2025-01-03.
  2. ↑ Hutcheson, Susannah. "How I became a 24-year old founder and CEO: Daniella Pierson of The Newsette". USA TODAY. Retrieved 2025-01-03.
  3. ↑ Fair, Vanity (2023-10-26). "The Mentor Who Changed Her Game". Vanity Fair. Retrieved 2025-01-03.
  4. ↑ McGlauflin, Paige. "How this 27-year-old built a $200 million media company without VC funding". Fortune. Retrieved 2025-01-03.
  5. ↑ "J.P. Morgan Wealth Management and Entrepreneur Daniella Pierson Will Host Event to Help Women Build Financial Freedom". www.jpmorganchase.com. Retrieved 2025-01-03.
  6. ↑ "Daniella Pierson and Adriana Alejandre Want to (Finally) Talk About Mental Health". ELLE. 2023-10-01. Retrieved 2025-01-03.
  7. ↑ "How TikTok Changed The Course Of Alex Aster's Life". HuffPost. 2022-09-15. Retrieved 2025-01-03.
  8. ↑ Mohrmann, Kent Justice, Jodi (2015-08-20). "Pierson twins have grown up on Jacksonville TV". WJXT. Retrieved 2025-01-03.{{cite web}}: CS1 maint: multiple names: authors list (link)
  9. ↑ Feifer, Jason (2024-03-13). "She Started A Company At 19. Now It's Valued At $200 Million". Entrepreneur. Retrieved 2025-01-03.
  10. ↑ "CGS Alum Teams Up with Selena Gomez to Launch the Mental Health and Fitness Platform Wondermind | General Studies". www.bu.edu. Retrieved 2025-01-03.
  11. ↑ MANRIQUE, MAR (2022-10-12). "The founder of The Newsette: How this 27-year-old woman earned $220 million by sending out a newsletter". EL PAÍS English. Retrieved 2025-01-03.
  12. ↑ "Daniella Pierson Shares the 4 Essential Lessons That Helped Her Become a Multimillionaire". Inc.com. Archived from the original on 2024-09-18. Retrieved 2025-01-03.
  13. ↑ "'The rules around ambition are changing': Gen Z women of color share how they turned their passions into purpose". Yahoo News. 2024-03-22. Retrieved 2025-01-03.
  14. ↑ Brody, Liz (2021-11-18). "Why Selena Gomez Is Cofounding a Mental Health Media Company". Entrepreneur. Retrieved 2025-01-03.
  15. ↑ Dolan, Kerry A. "New Mental Health Wellness Site Cofounded By Selena Gomez And Backed By Serena Williams' VC Firm Launches". Forbes. Retrieved 2025-01-03.
  16. ↑ Navlakha, Meera (2022-04-08). "Selena Gomez' Wondermind offers practical daily tips for your mental health". Mashable. Retrieved 2025-01-03.
  17. ↑ Rella, Emily (2022-08-12). "Selena Gomez's Wondermind Reaches Milestone $100M Valuation". Entrepreneur. Retrieved 2025-01-03.
  18. ↑ "30 Under 30 2020: Media". Forbes. Retrieved 2025-01-03.
  19. ↑ "Distinguished Alumni Awards | Alumni & Friends". www.bu.edu. Retrieved 2025-01-03.
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