Darryl D. McDonald

Darryl D. McDonald
Darryl D. McDonald
Occupation	Business Executive

Last updated November 22, 2024

Darryl McDonald is an American business executive.

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Life: Darryl McDonald is an American business executive recognized for his transformative leadership in AI, digital marketing, and data analytics. With a proven track record of driving growth through innovative strategies, he has successfully led high-performance teams and spearheaded significant corporate transformations. McDonald is widely regarded for his collaborative leadership style, aligning teams with organizational goals to enhance performance and foster a culture of excellence. His expertise spans strategic planning, operational excellence, and navigating complex business challenges. Known for his adaptability and forward-thinking approach, McDonald has consistently delivered innovative solutions that position organizations for long-term success in dynamic and evolving markets.

Career: McDonald began his career at [[NCR Corporation]], holding various executive positions over two decades. He served as Vice President for the Americas Retail Industry within NCR’s [[Teradata]] division from 1997 to 2003. During this time, McDonald was instrumental in expanding market share and building key strategic partnerships.

From 2003 to 2007, he served as Vice President of Consulting Services for Teradata, where he established global consulting operations, scaling the division’s revenue from $146 million to $432 million.<ref>{{cite web |title=NCR Annual Reports |url=https://www.sec.gov/edgar/ |work=SEC Filings |access-date=November 21, 2024}}</ref> His leadership included growing the workforce from 1,500 to over 4,000 employees, enhancing operational efficiency and profitability.

In 2007, McDonald was appointed [[Chief Marketing Officer]] of Teradata, where he oversaw the company’s marketing strategy and strengthened its competitive positioning in data analytics. By 2010, he was promoted to Executive Vice President for Applications Marketing and [[Business Development]], spearheading key initiatives that transformed the company’s applications portfolio. In 2011, McDonald announced Teradata’s acquisition of Aster Data, a move that significantly expanded the company’s big data capabilities.<ref>{{cite web |author=Chris Kanaracus |title=Update: Teradata buys Aster Data to boost 'Big Data' wares|url=http://m.infoworld.com/d/the-industry-standard/teradata-buys-aster-data-boost-big-data-wares-303|work=Infoworld |date=March 3, 2011 |access-date=February 17, 2017 }}</ref>

In 2012, McDonald was named President of Applications at Teradata, leading efforts to innovate in marketing automation and digital services.<ref>{{cite web |title=Form 10-K: Annual Report for Teradata Corporation For the fiscal year ended December 31, 2012 |date=February 28, 2013 |url=https://www.sec.gov/Archives/edgar/data/816761/000119312513082775/d463404d10k.htm |access-date=February 17, 2017 }}</ref> By 2015, he was promoted to Chief Strategy Officer, where he drove corporate growth initiatives and guided key acquisitions, including Aprimo ($500M) and eCircle ($240M). These acquisitions solidified Teradata’s leadership in marketing applications and analytics.<ref>{{cite web |title=Teradata Acquisitions Drive Analytics Market Expansion |url=https://www.teradata.com/acquisitions |access-date=November 21, 2024 }}</ref> McDonald departed Teradata in 2016.

In 2017, McDonald founded and led Befriend All, a non-profit organization dedicated to providing companionship and support to underserved communities, particularly seniors. Under his leadership, Befriend All scaled a nationwide network of 200 volunteers and launched a certified iPhone app to enhance accessibility and outreach.

In 2023, McDonald became CEO of AmorphousDB.AI, a high-tech startup specializing in next-generation database solutions for AI and large language models. During his tenure, he implemented AI-driven strategies to streamline operations, reducing costs by 15% and boosting productivity. McDonald stepped down from the role in 2024.<ref>{{cite web |title=AmorphousDB Leadership Changes |url=https://www.amorphousdb.ai/news |access-date=November 21, 2024 }}</ref>

Recognition: Darryl McDonald has been widely recognized for his contributions to business leadership, data analytics, and marketing innovation. His accolades reflect his influence in shaping the industry and driving impactful strategies:

Chief Marketing Officer of the Year (PR Newswire): Honored for his visionary leadership in marketing strategy and execution.
Top 10 Marketing Executive ([[ExecRank]]): Ranked among the leading executives for his expertise in driving corporate growth and delivering measurable results.
Top 100 Chief Marketing Officer ([[Social Media Marketing Magazine]]): Acknowledged for his innovative approaches to digital marketing and brand development.
Top 200 Thought Leaders in Big Data & Analytics ([[AnalyticsWeek]]): Recognized for advancing the role of data-driven decision-making and analytics in modern business.

These achievements underscore McDonald’s reputation as a forward-thinking leader with a proven ability to influence markets, inspire teams, and deliver transformative business outcomes.

Board and Volunteer Work: Darryl McDonald has made significant contributions to both professional and philanthropic organizations, leveraging his expertise to drive impactful initiatives:

MIS Advisory Board, [[University of Georgia]]: Served as a member, providing strategic guidance to align the academic curriculum with industry trends and advancing the university’s mission to cultivate business leaders.
Senior Advisory Board, Teradata University Network<ref>{{cite web|title=Advisory Board|url=http://www.teradatauniversitynetwork.com/about/advisory-board/|work=Teradata University Network website|access-date=16 December 2011}}</ref>: Played a key role in shaping the academic and industry collaboration to promote education in data analytics and big data technologies.
Board Member, AmorphousDB.AI: Contributed to strategic decision-making and governance for a cutting-edge startup specializing in AI-driven database solutions.
President, Charity Guild of Johns Creek: Led initiatives supporting organizations such as Wellspring Living, North Fulton Community Charities, Star House, and Senior Services North Fulton.
Volunteer and Founding Donor, One Step at a Time Recovery, GA: Supported the development of programs aimed at assisting individuals in recovery through funding and community engagement.
Volunteer, Habitat for Humanity and Children’s Healthcare of Atlanta: Actively participated in initiatives aimed at improving housing and healthcare for underserved populations.

These roles underscore McDonald’s dedication to fostering innovation in the professional world and making meaningful contributions to his community through leadership and service.

Thought Leadership: Darryl McDonald is recognized for his thought leadership in data analytics, digital transformation, and the evolving role of technology in business. He has written extensively on the socialization of data and its implications for online networks, emphasizing how data-driven insights can reshape business strategies and consumer engagement. His contributions to these discussions include published articles, blogs, and speaking engagements at international conferences.

McDonald authored the blog Vision 2.0, where he explored the intersection of data, technology, and business innovation.<ref>{{cite web |title=Darryl McDonald: Vision 2.0 |url=http://blogs.teradata.com/darryl-mcdonald/ |work=Blog |access-date=16 December 2011 |url-status=dead |archive-url=https://web.archive.org/web/20100522213731/http://blogs.teradata.com/darryl-mcdonald/ |archive-date=22 May 2010 }}</ref> Additionally, as the author of the blog Socialization of Data, he highlighted how big data and analytics can foster collaboration and decision-making within organizations.

As a speaker, McDonald has delivered keynote presentations and participated in panel discussions at global conferences, addressing topics such as AI integration, marketing automation, and data-driven decision-making. His insights have influenced industry practices and helped shape conversations around the future of data analytics.

McDonald’s leadership and innovative ideas have earned him recognition as one of the Top 200 Thought Leaders in Big Data & Analytics by [[AnalyticsWeek]], reflecting his contributions to advancing the field.

Personal Life: Darryl McDonald was married to Terri McDonald for 30 years. Together, they have a son, Dean McDonald, who is married to Taylor. Dean and Taylor have a son named Lennon, making Darryl a proud grandfather.

Throughout his life, Darryl has been deeply committed to family and community, balancing his professional achievements with a strong emphasis on fostering meaningful relationships. Known for his optimism, empathy, and dedication, he has inspired those around him both personally and professionally.

Darryl is also passionate about mentoring future leaders, engaging in philanthropic initiatives, and contributing to causes that uplift others. When not focused on his career, he enjoys spending time with his family, supporting his alma mater, the University of Georgia, and staying active in the Atlanta community.

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