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References
- ↑ Wang, Richard Y., and Diane M. Strong. "Beyond accuracy: What data quality means to data consumers." Journal of management information systems (1996): 5-33.
- ↑ Stewart, David W., and Prem N. Shamdasani. Focus groups. Vol. 20. Sage, 2014.
- 1 2 3 Dawn Iacobucci, Department of Marketing, Owen Graduate School of Management Archived 2015-01-22 at the Wayback Machine CV. Accessed 28.01.2015
