| Company type | Private |
|---|---|
| Industry | E-commerce, artificial intelligence |
| Founded | July 2023 |
| Founder | Julie Bornstein |
| Headquarters | New York City, New York, U.S. |
| Website | daydream |
Daydream is an American fashion-technology company that operates a conversational fashion shopping platform using artificial intelligence search. Founded in 2023 by Julie Bornstein, Daydream launched publicly on June 25, 2025. [1] [2]
Daydream was founded by entrepreneur Julie Bornstein following the sale of her earlier company, The Yes , to Pinterest. [3] In June 2024 Daydream announced it had raised US $50 million in seed financing co-led by Forerunner Ventures and Index Ventures, with additional investment from GV, True Ventures and model Karlie Kloss. [4] [5] [6] [7]
In late 2024, Maria Belousova joined Daydream as Chief Technology Officer. She previously served as Chief Technology Officer at GrubHub. [2]
Daydream is a chat-based interface using generative AI for natural-language and image-prompted search. [8] Sources reported more than two million products from about 8,500 brands at launch. [9]
Daydream generates revenue from a commission on purchases completed with partner retailers. Daydream does not hold inventory, process payments or run advertising. [10] [11]