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Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts. The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas.
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Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Spanish, Italian and Portuguese, it was first introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
The Coca-Cola Company is an American multinational beverage corporation, best known as the producer of Coca-Cola, and founded in 1892. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar.
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Cossette is a Canadian marketing communications company with headquarters in Quebec City, Quebec.
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Work Club is a full service Digital and Social Marketing Agency based near Borough Market in London SE1. Their clients include: Adidas, Asda, Coca-Cola, Heineken International, Pernod Ricard, McLaren, General Mills, PZ Cussons, and Sony.
Burrell Communications Group L.L.C. is an American advertising agency whose assignments are among those tracked by The New York Times. Founded by chairman emeritus Thomas (Tom) J. Burrell, and headquartered in Chicago, IL, Burrell Communications is one of the largest multi-cultural marketing firms in the world. Some of the company's work is part of a collection in the Library of Congress.
Cheil Worldwide Inc. is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
James Robert B. Quincey is a British businessman based in the United States. After starting his career at Bain & Co, he joined The Coca-Cola Company in 1996 and was later named chief operating officer (COO). He is now the chairman and chief executive officer (CEO) at the company.
Rose Creative Strategies, a subsidiary of Rose Marketing Ltd. is an advertising and public relations agency founded in the USSR. The agency originally functioned as a branch of the American agency and offered communication and advertising services to international companies entering the Soviet market.
References
- ↑ "Jason Rockman".
- ↑ "Atlanta-based Definition 6 acquires N.Y. studio". WRAL TechWire. 2009-08-31. Retrieved 2020-04-28.
- ↑ "Definition6". Archived from the original on 2012-11-09. Retrieved 2012-11-09.
- ↑ "DLA Piper, Greenberg lawyers ink $15M private equity deal". Archived from the original on 2010-11-23. Retrieved 2010-11-14.
- ↑ "Definition 6 acquires Creative Bubble". DMNews.com. 31 August 2009. Retrieved 28 December 2018.
- ↑ "Marketing & eCommerce Agency Definition 6 Acquires Leach Communications".
- ↑ Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.
- ↑ "Case Studies". Definition 6. Retrieved 2 July 2019.
- ↑ "DEFINITION 6 Joins Dawn Group of Agencies".
- ↑ "Coca-Cola "Happiness Machine" Wins Top Honors at the 2010 CLIO Awards". designtaxi.com. May 29, 2010. Retrieved 28 December 2018.
- ↑ "Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'". adage.com. 26 July 2010. Retrieved 28 December 2018.
- ↑ "NBC Digital Marketing Veteran Jonathan Accarrino Joins Definition 6 Social Media Team".
- ↑ "Jobs in Advertising - AgencySpy". www.mediabistro.com. Retrieved 28 December 2018.