Dennison Watch

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Dennison
Native name
Dennison Watch Co.
Formerly Waltham Watch Company
Dennison Watch Case Company, A.L.
Company type Société anonyme
Industry Watchmaking [1]
Founded1874;151 years ago (1874)
London, United Kingdom
Founder Aaron Lufkin Dennison
Headquarters
London
,
United Kingdom
Area served
Worldwide
Key people
Stéphane Cheikh (CEO)
Emmanuel Gueit (Lead Designer)
ProductsWatches [2]
Website dennisonwatch.com

Dennison Watch Co. is a British watchmaker headquarted in London, United Kingdom, founded by Aaron Lufkin Dennison in London in 1874 [3] as Dennison Watch Case Company. A pioneer in horology, the company went dormant in 1967 and resumed watch production as of 2024. [4]

Contents

Known for their square designs and bright stones, that reearned the brand notoriety since 2024, Dennison was the first case maker for Rolex and Omega. The brand’s revival has since drawn collectors, thanks to its 1960's aesthetic and historic significance.

History

Dennison, founder of Dennison Watch Dennison, Aaron Lufkin, Portrait.jpg
Dennison, founder of Dennison Watch

In about 1862, Aaron Dennison started a business making watch cases in Birmingham and supplied the London office of the Waltham Watch Company. In 1879, Alfred Wigley joined Aaron to form the firm of Dennison, Wigley & Company. Following Aaron Dennison’s death in 1895, his son Franklin became a partner in the firm. This very successful company continued until 1905 when it was renamed the Dennison Watch Case Company, and that company continued until 1967.

During the second part of the XX century, the brand was dormant. As of 2010, its trademark was registed again in London. The brand resumed production in 2024 and has since gained traction again. [5]

One of the first Dennison watches sold in June 1875 Watch (48709339483).jpg
One of the first Dennison watches sold in June 1875

Designer Emmanuel Gueit, son of Jean-Claude Gueit, the designer who brought stone dials to watches and created Piaget’s statement cuffs and necklaces of the 1960s and ’70s is responsible for the brands successful ALD Dual Time, where each pair of hour–minute hands is set by its own crown, located left and right. [6]

References

  1. ↑ https://dennisonwatch.com
  2. ↑ "Revolution Watch: Dennison Ald Dual". www.revolutionwatch.com. Retrieved September 9, 2025.
  3. ↑ "Dennison Watches: Historic Brand Revived". www.bloomberg.com. Retrieved September 9, 2025.
  4. ↑ "This Shockingly Affordable Watch Was Designed by a World-Class Patek Philippe Expert". www.gq.com. Retrieved September 9, 2025.
  5. ↑ "This Shockingly Affordable Watch Was Designed by a World-Class Patek Philippe Expert". www.gq.com. Retrieved September 9, 2025.{{cite web}}: CS1 maint: url-status (link)
  6. ↑ "Introducing Dennison". www.hodinkee.com. Retrieved September 9, 2025.{{cite web}}: CS1 maint: url-status (link)
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