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Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence. It positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market. [1]
Kimberly-Clark has been making Huggies disposable diapers for infants since 1978. [2] In 1984, [1] the Depend products for adults were introduced. [3]
Depend was originally test marketed as the Conform brand in Green Bay, WI. The original products begun being made in 1983 and were liners, available in regular and extra absorbencies. They could be worn inside underwear or alone, and were held on by small elastic belts. In 1984, Depend Shields were added for slight incontinence in regular and extra absorbencies. These were intended for moderate to heavy bladder incontinence. Beginning in 1985, fitted briefs for heavy to complete bladder incontinence as well as bowel incontinence were added. The briefs were made in youth, small, medium and large. There were various sizes in terms of packaging as well for all three lines of products. The briefs had a green plastic cover while in the undergarments and shields the green plastic was covered with a thin cloth like cover. In 1987, the undergarments were made in both cloth like non-woven covers and plastic covers. The products were sold in large, cardboard boxes initially.
The padding was originally similar to what had been used for disposable baby diapers like Huggies. In 1988, all Depend products began to use an Absorb-Lock core which turns to a gel when wet as baby diapers began using this as well. In 1992, Depend Briefs were made in two different absorbencies, regular and overnight. The sizes were revamped to youth/small, medium and large. In 1998, Depend added Pull Up Adult Disposable Underwear to their offerings. Initially, this was clothlike and had absorbency down in the middle and was not recommended for night-time use. They had two sizes, medium and large. In 2000, Depend Briefs went through a huge change. They began to be made in white with a very slight green tint. They were still made in regular and night-time absorbencies. Sizes remained the same.
In 1998, 3 dimensional pull-on underwear were introduced and these completely replace adult diaper style 'briefs' that had tape tab closures. They offered consumer a product which fit and looked much more like regular underwear. In 2001, refastenable disposable underwear that was pull up style with a tearable area on each side of the brief and tapes to convert to a tape on disposable brief. These were cloth like but had absorbency all the way up the front and all the way in the back with similar protection and absorbency to the fitted brief that was plastic backed. The other Depend Underwear products became more absorbent in 2005. In 2002, the Depend Booster pad was added as a product to add absorbency to any depend product.
That year, the Depend shields were phased out due to their other product, Poise pads, used for slight female incontinence. That year, the male guard was added for minor male incontinence. In 2005, the Depend Briefs were renamed. The regular absorbency continued while the overnight absorbency was now called "Maximum Protection".
The product was originally unisex in style; in March 2009, Depend introduced gender-specific adult underwear in the United States and Canada. Depend Underwear for Men and Depend Underwear for Women replaced the existing unisex adult underwear on store shelves nationwide. [4] Also that year the booster pads and undergarment liners were discontinued. Depend now had the Poise pads, male guards, gender specific disposable underwear, refastenable Underwear that remained unisex, and the fitted brief that was unisex. The fitted brief now had one absorbency and was now called "Maximum Protection". They remained plastic backed while the other products kept the cloth like cover they had always had.
In 2012 the company introduced very slender brief-style products, Silhouette for Women and Real Fit for Men, aimed at the Baby Boomer market. [1] Also, the male guards were changed as well. They now had two absorbencies. One is the shield that is very thin for minor drips and intended for simple protection for continent boys and men that drip after using the bathroom. The Depend Guards for Men have more absorbency and are used for slight to moderate surges. Both are designed for brief style underwear. The Men's Underwear began being offered in grey as well as white and eventually only in grey. The women's underwear is now offered in a light tan as well as black. The refastenable Underwear remained the same since it redesigned in 2005. The Maximum Protection brief became cloth-like in the Spring of 2016 and the tapes were reduced from 6 to 4, though (due to consumer demand) in the Spring of 2017 Depend reverted to the original design. Both the refastenables and Maximum Protection briefs are designed for night-time use; another night-time brief, Night Defense, was introduced in 2016, initially for women who wet the bed, but later introducing the Men's version in 2019. The Men's and Women's underwear with exception of one of the lines of Men's and Women's Underwear are designed for daytime use.
For more than 20 years the principal spokesperson for the product was actress June Allyson. [5]
In 2012 the company's advertising featured younger celebrities who were not incontinent but agreed to model the Depend brief-style products for charity. [1] Featured celebrities included actress Lisa Rinna, [6] football player Clay Matthews, [7] hockey player P. J. Stock, and figure skater Isabelle Brasseur. [8]
In the 1996 novel Infinite Jest by David Foster Wallace, each year has a corporate sponsor; most of the action takes place in year 8, the "Year of the Depend Adult Undergarment". [9]
In the Homestar Runner game Peasant's Quest, the character Rather Dashing will wish he had "Depeasant adult undergarments" when facing Trogdor the Burninator.
Lisa Rinna's success from the campaign is referenced multiple times on The Real Housewives of Beverly Hills , where Rinna is a cast member.
A diaper or a nappy is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. When diapers become wet or soiled, they require changing, generally by a second person such as a parent or caregiver. Failure to change a diaper on a sufficiently regular basis can result in skin problems around the area covered by the diaper.
Kimberly-Clark Corporation is an American multinational consumer goods and personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
Underpants are underwear worn on the lower body generally extending no higher than the navel. In British English they are often called simply pants.
A menstrual pad, or simply a pad, is an absorbent item worn in the underwear when menstruating, bleeding after giving birth, recovering from gynecologic surgery, experiencing a miscarriage or abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina. A menstrual pad is a type of menstrual hygiene product that is worn externally, unlike tampons and menstrual cups, which are worn inside the vagina. Pads are generally changed by being stripped off the pants and panties, taking out the old pad, sticking the new one on the inside of the panties and pulling them back on. Pads are recommended to be changed every 3–4 hours to avoid certain bacteria that can fester in blood; this time also may differ depending on the kind worn, flow, and the time it is worn.
Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Products that are used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Feminine hygiene products also include products meant to cleanse the vulva or vagina, such as douches, feminine wipes, and soap.
Pampers is an American brand for babies and toddlers products marketed by Procter & Gamble.
Goodnites are diapers designed for managing bedwetting. Goodnites are produced by Kimberly-Clark. The product has also been seen titled as Huggies Goodnites on official Huggies branded webpages.
An incontinence pad is a small, impermeable multi-layered sheet with high absorbency that is used in the incontinence and health-care industries as a precaution against fecal or urinary incontinence. It is generally made of cotton if washable, or nonwoven fabric paper if disposable. Incontinence diapers are a common incontinence pad. Incontinence pads are usually placed in an undergarment or on a bed or chair under a person. Incontinence pads are manufactured in light and heavy grades which offer a range of absorbencies, often referred to as a 'working capacity', which refers to the true absorbency an incontinence pad offers when in use. These sorts of pads can come as panty-liners, inserts, pads or even available as replacement underwear.
A bedpan or bed pan is a device used as a receptacle for the urine and/or feces of a person who is confined to a bed and therefore not able to use a toilet or chamber pot.
Training pants are undergarments used by incontinent people, typically toddlers, as an aid for toilet training. They are intended to be worn in between the transition between wearing diapers but before they are ready to wear regular underpants. Training pants may be reusable and made of fabric, or they may be disposable. In the US, disposable training pants may also be referred to as "pull-ups", and in the UK, training pants are frequently referred to as nappy pants or trainer pants. The main benefit of training pants over diapers is that unlike traditional diapers, they can be easily pulled down in order to sit on a potty or toilet, and pulled back up for re-use after the person has used the toilet. The main benefit of wearing training pants over regular underpants is that if the person has an accident, they do not soil their environment.
Luvs is a brand of disposable diapers made by Procter & Gamble. Luvs were sold as "Deluxe" diapers in the late 1980s. In 1994 they became budget diapers. The Luvs brand also includes baby wipes.
A cloth diaper or a cloth nappy, also known as reusable diaper or reusable nappy, is a diaper made from textiles such as natural fibers, human-made materials, or a combination of both. Cloth diapers are in contrast to disposable diapers, made from synthetic fibers and plastics. They are often made from industrial cotton which may be bleached white or left the fiber's natural color. Other natural fiber cloth materials include wool, bamboo, and unbleached hemp. Human-made materials such as an internal absorbent layer of microfiber toweling or an external waterproof layer of polyurethane laminate (PUL) may be used. Polyester fabrics microfleece or suedecloth are often used inside cloth diapers as a "stay-dry" wicking liner because of the non-absorbent properties of those synthetic fibers.
Stress incontinence, also known as stress urinary incontinence (SUI) or effort incontinence is a form of urinary incontinence. It is due to inadequate closure of the bladder outlet by the urethral sphincter.
Cloth menstrual pads are cloth pads worn in the underwear to collect menstrual fluid. They are a type of reusable menstrual hygiene product, and are an alternative to sanitary napkins or to menstrual cups. Because they can be reused, they are generally less expensive than disposable pads over time, and reduce the amount of waste produced.
Omorashi, sometimes abbreviated as simply "omo", is a form of fetish subculture first categorized and predominately recognized in Japan, in which a person experiences arousal from the idea or feeling of having a full bladder and potentially wetting themselves, or from witnessing another person in that situation.
An adult diaper is a diaper made to be worn by a person with a body larger than that of an infant or toddler. Diapers can be necessary for adults with various conditions, such as incontinence, mobility impairment, severe diarrhea or dementia. Adult diapers are made in various forms, including those resembling traditional child diapers, underpants, and pads resembling sanitary napkins. Superabsorbent polymer is primarily used to absorb bodily wastes and liquids.
A swim diaper or swim nappy is a diaper that is made for those who have fecal incontinence, which is worn underneath a bathing suit, or as a bathing suit. Swim diapers can be reusable and disposable. They are not intended to be absorbent, but only to contain solid waste (feces); the lack of absorbency prevents the swim diaper from swelling with water.
Diaper fetishism, or nappy fetishism, is a type of garment fetish in which a person derives pleasure from themselves or partners wearing or using a diaper.
Incontinence underwear is a type of reusable undergarment designed to absorb urine. It provides an alternative to traditional disposable incontinence products, which are often bulky and plastic-based. Due to concerns about the environmental impact of disposable products, incontinence underwear is becoming an alternative to pads. Only recently has the textile technology existed to enable the design and manufacture of reusable products with comparable functionality to a disposable pad or diaper.
Period underwear are absorbent garments designed to be worn during menstruation. Period underwear is designed like conventional underwear but it is made up of highly absorbent fabrics to soak up menstrual blood. Most commercially manufactured period underwear makes use of microfiber polyester fabric. It is recommended that period underwear should be changed every 8-12 hours to avoid leakage and infection.