Design for Loving

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Design for Loving
"Design for Loving" (1962).jpg
British quad poster
Directed by Godfrey Grayson
Written byMark Grantham
Produced byJohn Ingram
Starring June Thorburn
Pete Murray
Cinematography Stephen Dade
Edited byJohn Dunsford
Music by Bill Le Sage
Danziger Productions
Distributed by Columbia Pictures Corporation (UK)
Release date
March 1962 (UK)
Running time
68 minutes
CountryUnited Kingdom

Design for Loving is a 1962 British comedy film directed by Godfrey Grayson and starring June Thorburn, Pete Murray and Soraya Rafat. [1] Its plot concerns a beatnik who becomes a top fashion model. It is also known by the alternative title Fashion for Loving.



With an eye on the youth market, fashion executive Barbara Winters (June Thorburn) hires beatnik Stanford (Pete Murray) as her chief fashion adviser. However, discovering Stanford is in reality Lord Stanford, leads to ensuing comic complications.


Critical reception

TV Guide concluded that the film "...fails to produce much excitement, comic or otherwise." [2]

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  2. "Design for Loving".