Designclue

Last updated
designclue
Founded2012
Defunct2017
OwnerPurpleCow Inc.
Parent PurpleCow Inc.

designclue was a global online crowdsourcing platform operated by PurpleCow Inc., launched in 2012 and discontinued in 2017. The platform enabled companies, organizations, and individuals to create custom design contests aimed at sourcing creative work from freelance designers. [1]

Contents

Freelancers, primarily graphic designers, could register on the platform, create portfolios, and submit proposals to contests. Collaboration and payment were facilitated directly through the designclue website.

Background

In December 2011, designclue won first prize in the Japanese incubation contest "Startup Challenge 5th," receiving funding of US$30,000. [2] PurpleCow Inc., the company behind designclue, was established in June 2012 in Shibuya, Tokyo. In September 2012, the platform launched a closed beta version, positioning itself as a crowdsourcing service specializing in design.

In November 2012, the company relocated to Yanagibuild in Roppongi. In February 2013, designclue secured $147,000 in funding from Incubate Fund and East Ventures. [3] The following month, it partnered with STORES.jp, an e-commerce platform, to offer free logo design services for online shops. [4] In April 2013, the company formed a collaboration with Frekul, a free music distribution social network, to provide artist-focused design services. [5] In June 2013, the company moved offices again within Roppongi.

By 2013, the platform had registered users from 65 countries, including Japan. [6] The company discontinued operations in 2017.

Other sites that provide similar services are Freelancer, Talenthouse.

Awards and recognition

designclue was awarded in one of the biggest Japanese Tech conference "IVS 2012". [7]

See also

References

  1. "Japan's Designclue wants to build Asia's largest logo crowdsourcing market". February 21, 2013. Archived from the original on 2013-06-28.
  2. "第5回起業チャレンジ、最優秀賞は新しいワークスタイルの創造「PurpleCow」". Archived from the original on 2013-06-28. Retrieved 2013-06-26.
  3. "クラウドソーシングサービス"designclue"を運営するPurpleCow株式会社がIncubate FundとEast Venturesを引受先とする第三者割当増資を実施、総額1470万円を調達". Archived from the original on 2013-06-25. Retrieved 2013-06-26.
  4. "STORES.jpが無料ロゴ制作 ― クラウドソーシング designclue と提携". Archived from the original on 2013-08-28. Retrieved 2013-06-26.
  5. "デザイン特化型クラウドソーシンングサービス『designclue』と、無料音楽配信サイトFrekulが業務提携".
  6. "designclue "Work with the World"".
  7. From The Infinity Ventures Summit In Kyoto/Japan: 12 Demos From Japanese Startups, 16 December 2012