Type | Hair care |
---|---|
Founded | 1994 |
Founder | Lorriane Massey and Denis Da Silva |
Headquarters | New York, New York, US |
Key people | Robert Schaeffier (CEO) |
Parent | Henkel |
Website | www |
DevaCurl is an American brand of hair care products.
The first Devachan salon was founded by Lorraine Massey and Dennis Da Silva in 1994 in New York City. Massey, a hairstylist, developed the "Curly Girl Method" and authored the book "Curly Girl: The Handbook" as guidelines for naturally curly hair care. [1]
In 2002, DevaCurl launched its first "no-poo" cleanser.
In 2007, DevaCurl established an academy to teach curly hair care stylists the signature Deva cut used in all of its salons.
In 2013, the DevaCurl brand was purchased by Tengram Capital Partners.
In May 2017, the DevaCurl brand was purchased by Ares Management for an undisclosed amount, before being resold to Henkel. [2] [3] In December 2018, Robert Schaeffler was named CEO. [4] He previously served as General Manager for Henkel Professional North America. [5]
In November 2019, a Dallas law firm began investigating products sold under the DevaCurl brand name. They alleged that DevaCurl products, particularly the no poo products, may lead to hair loss and damage as well as other injuries to the hair and scalp. [6]
In 2020, several class-action lawsuits were started by women who claimed to have suffered hair loss and other side effects from using DevaCurl products. [1] [7] Fashion influencer Ayesha Malik posted in a YouTube video titled "Why I Stopped Using DevaCurl" in which she claimed that using DevaCurl products had damaged her hair, and apologized for promoting the brand on her social media. [8]
A hair iron or hair tong is a tool used to change the arrangement of the hair using heat. There are three general kinds: curling irons, used to make the hair curly, straightening irons, commonly called straighteners or flat irons, used to straighten the hair, and crimping irons, used to create crimps of the desired size in the hair.
A permanent wave, commonly called a perm or permanent, is a hairstyle consisting of waves or curls set into the hair. The curls may last a number of months, hence the name.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali, although some formulations are based on ammonium thioglycolate or formaldehyde.
Artificial hair integrations, more commonly known as hair extensions, hair weaves, and fake hair add length and fullness to human hair. Hair extensions are usually clipped, glued, or sewn on natural hair by incorporating additional human or synthetic hair. These methods include tape-in extensions, clip-in or clip-on extensions, micro/nano rings, fusion method, weaving method, and wigs.
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. Hair may be colored, trimmed, shaved, plucked or otherwise removed with treatments such as waxing, sugaring and threading. Hair care services are offered in salons, barbershops and day spas, and products are available commercially for home use. Laser hair removal and electrolysis are also available, though these are provided by licensed professionals in medical offices or speciality spas.
Wella AG is a company specializing in hair care, styling, colorants, and other beauty products, and was founded in 1880 in Germany by Franz Ströher. Its headquarters are currently in Geneva, Switzerland. The company was controlled by Procter & Gamble from 2003 until it was sold to Coty Inc. in 2015 along with some 40 other P&G brands. On December 1, 2020, Coty completed the sale of the Wella, Clairol, OPI and ghd brands stake to American private equity firm KKR for $2.5bn in cash whilst retaining 40% stake in the standalone company.
Aussie is an American toiletries brand. Its products are focused on hair care, such as shampoos, conditioners, hair serums, gels, and sprays. While its logo is a kangaroo, and slogan is "Add some Roo to Your Do!", the brand is not Australian owned, made, nor conducts research & development in Australia. The products are manufactured in Europe and the United States by Procter & Gamble, an American company. The brand and initial product was created by American businessperson Thomas Redmond in the late 1970s.
Afro-textured hair is a human hair texture originally prevalent in many regions with hot climates, including in sub-Saharan Africa. Each strand of this hair type grows in a tiny, angle-like helix shape. The overall effect is such that, contrasted with straight hair, wavy hair, or curly hair, afro-textured hair appears denser.
Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and sleek appearance. It became very popular during the 1950s among black males and females of all races. It is accomplished using a hair iron or hot comb, chemical relaxers, Japanese hair straightening, Brazilian hair straightening, or roller set/blowdryer styling. In addition, some shampoos, conditioners, and hair gels can help to make hair temporarily straight.
The Madam C. J. Walker Manufacturing Company was a cosmetics manufacturer incorporated in Indianapolis, Indiana in 1910 by Madam C. J. Walker. It was best known for its African-American cosmetics and hair care products, and considered the most widely known and financially successful African-American-owned business of the early twentieth century. The Walker Company ceased operations in July 1981.
Hair washing without commercial shampoo, sometimes called no poo includes water-only hair washing and hair washing with non-commercial products, such as baking soda and vinegar. Advocates argue that commercial shampoo is an unnecessary expense and may contain harmful ingredients.
James Albert Markham is an American hair stylist and serial entrepreneur, who has founded four hair care companies– Markham Products, ABBA Pure and Natural, PureOlogy Serious Colour Care, and, most recently, ColorProof Color Care Authority. He was also celebrity stylist Jay Sebring's protege and successor of Sebring International after Sebring was murdered by the Manson Family. Markham is known for advancing the Sebring cutting technique and introduced a generation of men to a new way of cutting and caring for their hair in the early 1970s, which emphasizes cutting hair in the direction it grows, daily washing and conditioning, and blow-drying. By 1973 Markham had improved upon the concept and took it nationwide over the next decade, coining the technique The Markham Method. Under his men's hair care line, Markham Products, he personally trained and certified thousands of barbers and stylists as Markham Style Innovators. The stylist's client list included many notable celebrities including Paul Newman, Steve McQueen, Frank Sinatra, Johnny Carson, Peter Lawford, Wolfman Jack, among many others. He also taught film producer and celebrity hairstylist Jon Peters the Sebring method.
Ouidad Stephen Wise is an American hairdresser and co-founder of the Ouidad brand, who opened the first salon for curly hair in 1984 in the U S. She runs salons across the United States, Canada, and Curacaos and sells hair care products under the Ouidad brand. Her flagship salons are located in Manhattan, NY, Santa Monica CA and Ft Lauderdale, FL.
The natural hair movement is a movement which aims to encourage people of African descent to embrace their natural, afro-textured hair. It originated in the United States during the 1960s, and resurged in popularity in the 2000s.
The Curly Girl Method is an approach to hair care designed by author Lorraine Massey for natural hair that has not been chemically relaxed. This method discourages the daily use of sulfate shampoo, which is considered too harsh for curly hair. Among other things, it calls for the use of a cleansing conditioner in place of shampoo, no silicones, the use of a diffuser when blowdrying, and no combs, brushes, or terrycloth towels. It also includes tips for using hair gel and other styling products. The aim in general is to treat naturally curly hair gently, minimizing damage to the hair cuticle; to keep it moisturized, since curly hair is more prone to dryness than straight hair; and, perhaps most significantly, to accentuate rather than interfere with the hair's natural curl pattern.
Frizz is hair that does not align with the surrounding hair, but stands up or curls independently, creating a fuzzy or irregular texture. The three main causes of frizz are genetics, hair damage, and humidity. Frizzy hair can be seen as a positive or a negative trait depending on the current fashion and one's personal preference. Many hair products, such as gels, pomades, and hair waxes, are designed to reduce frizz.
Wen Hair Care, stylized as WEN Hair Care, is an American hair care brand founded by Chaz Dean.
Monat Global Corp., or simply Monat, is a privately-held American multi-level marketing company headquartered in Doral, Florida, which sells haircare, skincare and wellness products. It is a subsidiary of the Alcora Corporation, a private-labeling company formed in 2001. Monat operates in the U.S., Canada, the U.K., Ireland, Poland, Spain, Australia, New Zealand, Lithuania and France.
Leila Velez is a Brazilian entrepreneur and the founder of Beleza Natural, a chain of beauty salons. From simple beginnings in Rio de Janeiro, she opened her first salon in 1993, afterwards expanding her enterprise, so that by 2017 the company operated in five states of Brazil, with 45 salons, and employed over 4000 people.