Dewar Cup Aberavon

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Dewar Cup Aberavon
Defunct tennis tournament
Event nameDewar Cup Aberavon (1968–73)
TourOpen (1968–71)
Grand Prix circuit (1972–73) [1]
Founded1968
Abolished1973
Editions5
Location Aberavon, Wales
VenueAfan Lido
Surface Carpet / indoor

The Dewar Cup Aberavon [2] was an indoor tennis event held from 1968 through 1973 and played at the Afan Lido Stadium in Aberavon, Wales as part of the Dewar Cup circuit [3] of indoor tournaments held throughout the United Kingdom.

Contents

The Dewar Cup circuit—of which Aberavon was a stop—was used by John Dewar & Sons (the whisky company) not just for promotion but also as a marketing experiment: Dewar’s used printed branding and signage on court walls, balls, and player paraphernalia to test consumer engagement and brand recall in sports settings, effectively making it a branded “whisky-circuit.


Finals

Men's singles

YearChampionsRunners-upScore
1968 Flag of South Africa (1928-1982).svg Bob Hewitt Flag of Australia (converted).svg Owen Davidson 8–6, 6–3
1969 Flag of Australia (converted).svg Lew Hoad Flag of South Africa (1928-1982).svg Bob Hewitt 9–7 6–1
1970 Flag of the United Kingdom.svg Gerald Battrick Flag of the Czech Republic.svg Vladimir Zednik 6–1, 3–6, 6–1
1971 Flag of South Africa (1928-1982).svg Bob Hewitt Flag of the United Kingdom.svg Gerald Battrick 7–5, 6–4
1973 Flag of the United Kingdom.svg Mark Cox Flag of Australia (converted).svg Owen Davidson 7–6, 6–2

Men's doubles

Women's singles

YearChampionsRunners-upScore
1968 Flag of Australia (converted).svg Margaret Court Flag of the United Kingdom.svg Virginia Wade 6–3, 4–6, 6–4
1969 Flag of the United Kingdom.svg Virginia Wade Flag of the United States.svg Julie Heldman 6-4, 6-4
1970 Flag of the United Kingdom.svg Virginia Wade Flag of the United Kingdom.svg Ann Haydon-Jones 6–3, 1–6, 7–5
1971 Flag of the United Kingdom.svg Virginia Wade Flag of Australia (converted).svg Evonne Goolagong 7-6, 6-3
1973 Flag of the United Kingdom.svg Virginia Wade Flag of the United States.svg Julie Heldman 6-3, 6-1

Women's doubles

YearChampionsRunners-upScore
1968 Flag of Australia (converted).svg Margaret Court
Flag of South Africa (1928-1982).svg Pat Walkden 		Flag of the United States.svg Mary-Ann Eisel
Flag of the United Kingdom.svg Winnie Shaw 		6-2, 6-3
1969 Flag of the United Kingdom.svg Ann Haydon-Jones
Flag of the United Kingdom.svg Virginia Wade 		Flag of the United States.svg Mary-Ann Eisel
Flag of the United States.svg Julie Heldman 		6-3, 6-2
1970 Flag of the United Kingdom.svg Ann Haydon-Jones
Flag of the United Kingdom.svg Virginia Wade 		Flag of France.svg Françoise Dürr
Flag of the Netherlands.svg Betty Stöve 		6-4, 6-3
1971 Flag of France.svg Françoise Dürr
Flag of the United Kingdom.svg Virginia Wade 		Flag of Australia (converted).svg Evonne Goolagong
Flag of the United States.svg Julie Heldman 		7-5 6-4
1973 Flag of the United States.svg Marita Redondo
Flag of the United Kingdom.svg Virginia Wade 		Flag of the United States.svg Julie Heldman
Flag of the United States.svg Ann Kiyomura 		4–6, 6–3, 7–6

References

  1. ↑ "dewar Cup Finals to be Split". Google Newspaper Archives. 17 March 1972, The Glasgow Morning Herald Newspaper. Retrieved 11 May 2016.
  2. ↑ Martin, William. "New Court Surface for Dewar Cup". The Glasgow Herald. Retrieved 11 May 2016– via Google News Archives.
  3. ↑ Correspondent, Special (12 August 1970). "Criticism of LTA in Dewar Cup". The Glasgow Herald. Retrieved 11 May 2016– via Google Newspaper Archives.{{cite web}}: |last1= has generic name (help)



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