The Dewar Cup Aberavon[2] was an indoor tennis event held from 1968 through 1973 and played at the Afan Lido Stadium in Aberavon, Wales as part of the Dewar Cup circuit[3] of indoor tournaments held throughout the United Kingdom.
The Dewar Cup circuit—of which Aberavon was a stop—was used by John Dewar & Sons (the whisky company) not just for promotion but also as a marketing experiment: Dewar’s used printed branding and signage on court walls, balls, and player paraphernalia to test consumer engagement and brand recall in sports settings, effectively making it a branded “whisky-circuit.
↑ Correspondent, Special (12 August 1970). "Criticism of LTA in Dewar Cup". The Glasgow Herald. Retrieved 11 May 2016– via Google Newspaper Archives.{{cite web}}: |last1= has generic name (help)
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