Didi Seven is a stain remover that has been heavily advertised in North America. [1] For many years, it was manufactured and marketed by Interwood, a Canadian company which acquired rights to the product from a German company. [2]
It became well known for its infomercial television marketing campaigns, such as a commercial in which a red sock is turned to white. [3]
In 2004, Consumer Reports tested Didi Seven Ultra and found that it performed well in pretreating greasy stains and tannin/sugar stains before washing clothes in the laundry. [1] However, the product failed to completely remove lipstick and ink stains. [1]
Commodore International Corporation was a home computer and electronics manufacturer incorporated in The Bahamas with executive offices in the United States founded in 1976 by Jack Tramiel and Irving Gould. Commodore International (CI), along with its subsidiary Commodore Business Machines (CBM), was a significant participant in the development of the home computer industry, and at one point in the 1980s was the world's largest in the industry.
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.
ProQuest LLC is an Ann Arbor, Michigan-based global information-content and technology company, founded in 1938 as University Microfilms by Eugene Power.
Packard Bell is a personal computer hardware brand which originated as Packard Bell Electronics, Inc., an independent American computer company founded in Los Angeles in 1986 by Israeli-American investors who bought the trademark rights to the historic Packard Bell Corporation from Teledyne; in spite of similarities in their names, Packard Bell has no connection to either Hewlett Packard or Bell System.
Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.
Gateway, Inc., previously Gateway 2000, Inc., was an American computer company originally based in Iowa and South Dakota. Founded by Ted Waitt and Mike Hammond in 1985, the company developed, manufactured, supported, and marketed a wide range of personal computers, computer monitors, servers, and computer accessories. At its peak in the year 2000, the company employed nearly 25,000 worldwide. Following a seven-year-long slump, punctuated by the acquisition of rival computer manufacturer eMachines in 2004 and massive consolidation of the company's various divisions in an attempt to curb losses and regain market share, Gateway was acquired by Taiwanese hardware and electronics corporation Acer in October 2007 for US$710 million.
NIQ is a global marketing research firm, with worldwide headquarters in Chicago, United States. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm GfK in 2023.
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987. In France, Spain, Italy, Israel, Sweden, Finland, Colombia, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Nigeria, Greece, Uruguay and Argentina, P&G markets similar oral hygiene formulations under the Oral-B brand.
Capri-Sun is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne. It is now sold in over 100 countries, with licensees including Kraft Foods in the United States and Coca-Cola Europacific Partners in parts of Europe. It is one of the most popular juice brands in the world; as of 2023, roughly 6 billion pouches are sold per year globally.
OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.
The Clorox Company is an American multinational manufacturer and marketer of consumer and professional products. As of 2024, the Oakland, California-based company had approximately 8,000 employees worldwide. Net sales for the 2024 fiscal year were US$7.1 billion. Ranked annually since 2000, Clorox was named number 474 on Fortune magazine's 2020 Fortune 500 list.
Zenith Data Systems Corporation (ZDS) was an American computer systems manufacturing company active from 1979 to 1996. It was originally a division of the Zenith Radio Company, after they had purchased the Heath Company and, by extension, their Heathkit line of electronic kits and kit microcomputers, from Schlumberger in October 1979. ZDS originally operated from Heath's own headquarters in St. Joseph, Michigan. By the time Zenith acquired Heathkit, their H8 kit computer already had an installed fanbase of scientific engineers and computing enthusiasts. ZDS' first offerings were merely preassembled versions of existing Heathkit computers, but within a few years, the company began selling bespoke systems, including the Z-100, which was a hybrid 8085- and 8088-based computer capable of running both CP/M and MS-DOS.
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).
Lestoil is a registered trade name of Clorox for a heavy-duty multipurpose cleanser product, used to remove extremely difficult laundry stains, dissolve water-based and oil-based paints, and clean grease, oil, paint, and adhesives from floors and surfaces. It was introduced as a dry cleaning fluid for laundry in 1933. As a company, Lestoil, also known as the Adell Chemical Company, also made Bon Ami, from 1964 until 1971.
Vanish is a brand of stain removing products, owned by the product manufacturer Reckitt, and sold in Australia, India, Indonesia, Russia, South Africa, Latin America and parts of Europe.
The Spice Girls are an English girl group that first came to international prominence in 1996 with the release of their debut single "Wannabe". The following year, they became involved in a prolific marketing phenomenon, leading to an unprecedented number of Spice Girls merchandise and sponsorship deals. With their name attached to numerous sponsors including Pepsi, Cadbury and Polaroid, and the official Spice Girls branding on hundreds of different product tie-ins, they quickly became the most merchandised group in music history. Their global merchandising efforts alone brought in over £300 million in 1997, while the group's total grosses were estimated at US$500–800 million by May 1998.
Warner Bros. Discovery Global Experiences is one of Warner Bros. Discovery's major business segments and divisions. It was founded in September 2018.
Made in Canada and Product of Canada are certification marks designating a claim that Canada is the country of origin of a good. A product label for that good may use these marks, or a qualified version, to present that claim to consumers. The certification marks are voluntary within Canada but may be required on exported goods, to comply with the laws of the country of export.
New Chapter, Inc. is the American manufacturer of the New Chapter brand of vitamins and other organic dietary supplements. Based in Brattleboro, Vermont, the company is a Public Benefit Corporation (PBC) subsidiary of Procter & Gamble. The company's products include herbal supplements, probiotics, superfood greens and mushrooms.