Didi Seven

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Didi Seven is a stain remover that has been heavily advertised in North America. [1] For many years, it was manufactured and marketed by Interwood, a Canadian company which acquired rights to the product from a German company. [2]

Contents

It became well known for its infomercial television marketing campaigns, such as a commercial in which a red sock is turned to white. [3]

Reviews

In 2004, Consumer Reports tested Didi Seven Ultra and found that it performed well in pretreating greasy stains and tannin/sugar stains before washing clothes in the laundry. [1] However, the product failed to completely remove lipstick and ink stains. [1]

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References

  1. 1 2 3 "WE SCOUR THE CLAIMS FOR 'MIRACLE' CLEANERS". Consumer Reports . Vol. 69, no. 6. June 2004. Retrieved 20 July 2024 via ProQuest.
  2. Chilton, David (22 June 1998). "Canada's DRTV experts go global". Marketing Magazine. Vol. 103, no. 24. p. 22. Retrieved 20 July 2024 via ProQuest.
  3. Haire, Thomas (November 2013). "Liantonio's Concepts TV Celebrates 30 Years of Making a 'Global Impact'". Multi-Channel Direct Advertising. Retrieved 20 July 2024 via ProQuest.

Further reading