The Digital Fairness Act (DFA) is a legislative proposal by the European Commission. [1] [2] Michael McGrath, EU Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection, will be responsible for this legislation under Ursula von der Leyen's second Commission. [3] The legislation will tackle dark patterns, personalisation, contracts, and influencer marketing. [4] [5] [6]
On July 17 2025 The Commission started the public consultation of the DFA. [7] The DFA will be proposed by the Commission in the third quarter of 2026. [8] [9] [10]
Within the first two weeks around 3000 responses were sent to the public consultation, predominantly from videogamers, many of whom urged the inclusion of provisions to prohibit publishers from “killing” games by permanently disabling or delisting titles consumers have bought. Campaign organiser Ross Scott has publicly highlighted the consultation as a new legislative avenue for the Stop Killing Games initiative, encouraging EU citizens to submit feedback demanding game-preservation rules that ensure purchased games remain playable even after official support ends. [11]
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