Digital program insertion

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Digital program insertion (DPI) allows cable headends and broadcast affiliates to insert locally generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. [1]

Digital program insertion also refers to a specific technology which allows an MPEG transport stream to be spliced into a currently flowing MPEG transport stream seamlessly and with little or no artifacts. The controlling signaling used to initiate an MPEG is referred to as an SCTE-35 message. The communication API between MPEG splicers and content delivery servers or ad insertion servers is referred to as SCTE30 messages. [1]

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Program stream is a container format for multiplexing digital audio, video and more. The PS format is specified in MPEG-1 Part 1 and MPEG-2 Part 1, Systems. The MPEG-2 Program Stream is analogous and similar to ISO/IEC 11172 Systems layer and it is forward compatible.

HTTP Live Streaming is an HTTP-based adaptive bitrate streaming communications protocol developed by Apple Inc. and released in 2009. Support for the protocol is widespread in media players, web browsers, mobile devices, and streaming media servers. As of 2019, an annual video industry survey has consistently found it to be the most popular streaming format.

The Helix Universal Media Server was a product developed by RealNetworks and originates from the first streaming media server originally developed by Progressive Networks in 1994. It supported a variety of streaming media delivery transports including MPEG-DASH RTMP (flash), RTSP (standard), HTTP Live Streaming (HLS), Microsoft Silverlight and HTTP Progressive Download enabling mobile phone OS and PC OS media client delivery.

SCTE-35 is a joint ANSI/Society of Cable and Telecommunications Engineers standard that describes the inline insertion of cue tones in mpeg-ts streams. The full standard name is "Digital Program Insertion Cueing Message for Cable."

References

  1. 1 2 Yaniv Ben-Shushan (August 1, 2008). "Seamless Ad Insertion". Broadcast Engineering. Archived from the original on February 18, 2013.