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Corporate titles or business titles are given to corporate officers to show what duties and responsibilities they have in the organization. Such titles are used by publicly and privately held for-profit corporations, cooperatives, non-profit organizations, educational institutions, partnerships, and sole proprietorships that also confer corporate titles.
Management is the administration of organizations, whether they are a business, a nonprofit organization, or a government body through business administration, nonprofit management, or the political science sub-field of public administration respectively. It is the process of managing the resources of businesses, governments, and other organizations.
A chief executive officer (CEO) is the highest officer charged with the management of an organization – especially a company or nonprofit institution.
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. Compare marketology, which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.
A chief technology officer (CTO) is an officer tasked with managing technical operations of an organization. They oversee and supervise research and development and serve as a technical advisor to a higher executive such as a chief executive officer.
A chief marketing officer (CMO), also called a marketing director or chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service.
A chief visionary officer or chief vision officer (CVO) is an executive function in a company like a CEO or COO. The title is sometimes used to formalize a high-level advisory position and other times used to define a higher-ranking position than that held by the CEO. In some cases, the CVO is added to the CEO-title, much in the same way that people with multiple university degrees list them after their names.
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Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.
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The following outline is provided as an overview of and topical guide to marketing:
Ed Dandridge is a corporate executive who is currently an executive vice president and chief marketing & communications officer at AIG.
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Robert Lord, is an American business executive, serving as a Senior Vice President at IBM. Lord oversees The Weather Company and Alliances, Watson Advertising and TradeLens. Prior to his current role, Lord served as Senior Vice President of IBM’s Worldwide Ecosystems business, where he transformed the ecosystem business, making it a core element of IBM’s go-to-market strategy. Kicking off his career at IBM, Lord served as the company’s first Chief Digital Officer in 2016.
A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. In this role, a CRO is accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.
Jeanne M. Liedtka, is an American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.
Satjiv Singh Chahil is an India-born American global inter-cultural and inter-disciplinary innovator and business executive. He has been described as a "mission-critical" leader whose "life's work has been to make technology essential to the creative, moral, and fun-loving continuum of human existence."
References
- ↑ David Dumeresque (2013). "The corporate digital footprint: exactly who owns and controls it? The emergence of the digital director". Strategic Direction. 29 (7): 34–36. doi:10.1108/SD-04-2013-0011.
The concept of the digital director is now emerging. The head of digital strategy will work on the corporate digital agenda and be accountable for the organization's digital identity, both on a corporate and an individual level.
- ↑ Tim Williams (2010-06-22). "Role description: Digital Strategy Director - Ignition Consulting Group". Ignitiongroup.com. Archived from the original on 2014-08-06. Retrieved 2014-08-01.
- ↑ "Introduction to Social Media and Digital Marketing: Digital Marketing Strategy". HcMediaGroup. 2020-10-09.
- ↑ Mithas, Sunil; Lucas Jr, Henry C. (Nov–Dec 2010). "What is Your Digital Business Strategy?". IT Professional. 12 (6): 4–6. doi:10.1109/MITP.2010.154. ProQuest 815992403.
- ↑ Noiret, S.; Tebeau, M.; Zaagsma, G. (2022). Handbook of Digital Public History. De Gruyter Reference. De Gruyter. p. 119. ISBN 978-3-11-043029-5 . Retrieved 17 Aug 2023.
- ↑ Lazzeretti, L.; Oliva, S.; Innocenti, N.; Capone, F. (2023). Rethinking Culture and Creativity in the Digital Transformation. Taylor & Francis. p. 96. ISBN 978-1-000-85255-4 . Retrieved 17 Aug 2023.
- ↑ Raposo, D.; Neves, J.; Silva, R.; Castilho, L.C.; Dias, R. (2022). Advances in Design, Music and Arts II: 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7–9, 2022. Springer Series in Design and Innovation. Springer International Publishing. p. 80. ISBN 978-3-031-09659-4 . Retrieved 17 Aug 2023.
- ↑ Podovšovnik, E. (2020). Examining the Roles of Teachers and Students in Mastering New Technologies. Advances in Educational Technologies and Instructional Design. IGI Global, Information Science Reference. p. 133. ISBN 978-1-7998-2106-9 . Retrieved 17 Aug 2023.
- ↑ Goss, J. (2015). Haterz. Solaris. p. 114. ISBN 978-1-84997-894-1 . Retrieved 17 Aug 2023.