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Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
A chief technology officer (CTO) is an officer tasked with managing technical operations of an organization. They oversee and supervise research and development and serve as a technical advisor to a higher executive such as a chief executive officer.
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The following outline is provided as an overview of and topical guide to marketing:
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Jeanne M. Liedtka, is an American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.
Satjiv Singh Chahil is an India-born American global inter-cultural and inter-disciplinary innovator and business executive. He has been described as a "mission-critical" leader whose "life's work has been to make technology essential to the creative, moral, and fun-loving continuum of human existence."
References
- ↑ David Dumeresque (2013). "The corporate digital footprint: exactly who owns and controls it? The emergence of the digital director". Strategic Direction. 29 (7): 34–36. doi:10.1108/SD-04-2013-0011.
The concept of the digital director is now emerging. The head of digital strategy will work on the corporate digital agenda and be accountable for the organization's digital identity, both on a corporate and an individual level.
- ↑ Tim Williams (2010-06-22). "Role description: Digital Strategy Director - Ignition Consulting Group". Ignitiongroup.com. Archived from the original on 2014-08-06. Retrieved 2014-08-01.
- ↑ "Introduction to Social Media and Digital Marketing: Digital Marketing Strategy". HcMediaGroup. 2020-10-09.
- ↑ Mithas, Sunil; Lucas Jr, Henry C. (Nov–Dec 2010). "What is Your Digital Business Strategy?". IT Professional. 12 (6): 4–6. doi:10.1109/MITP.2010.154. ProQuest 815992403.
- ↑ Noiret, S.; Tebeau, M.; Zaagsma, G. (2022). Handbook of Digital Public History. De Gruyter Reference. De Gruyter. p. 119. ISBN 978-3-11-043029-5 . Retrieved 17 Aug 2023.
- ↑ Lazzeretti, L.; Oliva, S.; Innocenti, N.; Capone, F. (2023). Rethinking Culture and Creativity in the Digital Transformation. Taylor & Francis. p. 96. ISBN 978-1-000-85255-4 . Retrieved 17 Aug 2023.
- ↑ Raposo, D.; Neves, J.; Silva, R.; Castilho, L.C.; Dias, R. (2022). Advances in Design, Music and Arts II: 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7–9, 2022. Springer Series in Design and Innovation. Springer International Publishing. p. 80. ISBN 978-3-031-09659-4 . Retrieved 17 Aug 2023.
- ↑ Podovšovnik, E. (2020). Examining the Roles of Teachers and Students in Mastering New Technologies. Advances in Educational Technologies and Instructional Design. IGI Global, Information Science Reference. p. 133. ISBN 978-1-7998-2106-9 . Retrieved 17 Aug 2023.
- ↑ Goss, J. (2015). Haterz. Solaris. p. 114. ISBN 978-1-84997-894-1 . Retrieved 17 Aug 2023.