A Digital Strategy Manager is a senior management position in a company or organisation.[ citation needed ] The postholder will have technological knowledge and aim to grow the organisation's digital industry. [1] A digital strategy manager collaborates with marketing, business development, and organizational management teams within the company or organization and uses leadership skills to build strategic partnerships. [2]
The position focuses on a corporation’s digital brand by leading, building and maintaining their presence in the digital world. The person in the position is accountable for prioritizing technology infrastructure for digital advertising continuity across all multimedia platforms. [3] The person in the post manages related IT departments and functions as a link between digital presence and all advertising and/or marketing activities. The employee consults with internal managers to strategize their marketing needs, incorporating a digital technology structure. [4]
Digital strategy manager has become a key post in some museums. [5] [6] [7] [8]
A character in Haterz (2015), a novel by James Goss, says of the post, '"No one really knows what [the job] is, but it involves buying things from Apple geniuses and drinking a lot of coffee". [9]
Corporate titles or business titles are given to corporate officers to show what duties and responsibilities they have in the organization. Such titles are used by publicly and privately held for-profit corporations, cooperatives, non-profit organizations, educational institutions, partnerships, and sole proprietorships that also confer corporate titles.
Management is the administration of organizations, whether they are a business, a nonprofit organization, or a government body through business administration, nonprofit management, or the political science sub-field of public administration respectively. It is the process of managing the resources of businesses, governments, and other organizations.
A chief executive officer (CEO) is the highest officer charged with the management of an organization – especially a company or nonprofit institution.
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. Compare marketology, which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.
A chief technology officer (CTO) is an officer tasked with managing technical operations of an organization. They oversee and supervise research and development and serve as a technical advisor to a higher executive such as a chief executive officer.
A chief marketing officer (CMO), also called a marketing director or chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service.
A chief visionary officer or chief vision officer (CVO) is an executive function in a company like a CEO or COO. The title is sometimes used to formalize a high-level advisory position and other times used to define a higher-ranking position than that held by the CEO. In some cases, the CVO is added to the CEO-title, much in the same way that people with multiple university degrees list them after their names.
Technology strategy is the overall plan which consists of objectives, principles and tactics relating to use of technologies within a particular organization. Such strategies primarily focus on the technologies themselves and in some cases the people who directly manage those technologies. The strategy can be implied from the organization's behaviors towards technology decisions, and may be written down in a document. The strategy includes the formal vision that guides the acquisition, allocation, and management of IT resources so it can help fulfill the organizational objectives.
Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques. This essay examines how various types of advertising methods can be utilized effectively to reach out to potential consumers
The following outline is provided as an overview of and topical guide to marketing:
Ed Dandridge is a corporate executive who is currently an executive vice president and chief marketing & communications officer at AIG.
A chief product officer (CPO), sometimes known as head of product or VP of product, is a corporate title referring to an executive responsible for various product-related activities in an organization. The CPO is to the business's product what the CTO is to technology. They focus on bringing the product strategy to align with the business strategy and to deploy that throughout the organization. They are most common in technology companies, or organizations where technology is now a large part of the way they serve customers.
Robert Lord, is an American business executive, serving as a Senior Vice President at IBM. Lord oversees The Weather Company and Alliances, Watson Advertising and TradeLens. Prior to his current role, Lord served as Senior Vice President of IBM’s Worldwide Ecosystems business, where he transformed the ecosystem business, making it a core element of IBM’s go-to-market strategy. Kicking off his career at IBM, Lord served as the company’s first Chief Digital Officer in 2016.
A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. In this role, a CRO is accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.
Jeanne M. Liedtka, is an American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.
Satjiv Singh Chahil is an India-born American global inter-cultural and inter-disciplinary innovator and business executive. He has been described as a "mission-critical" leader whose "life's work has been to make technology essential to the creative, moral, and fun-loving continuum of human existence."
The concept of the digital director is now emerging. The head of digital strategy will work on the corporate digital agenda and be accountable for the organization's digital identity, both on a corporate and an individual level.