Discount Superstores Group

Last updated

Discount Superstores Group
TypePrivately held company
Industry Retail
Founded2013;11 years ago (2013)
Defunct2014;10 years ago (2014)
Headquarters
North Ryde, New South Wales
,

Australia
Number of locations
143 stores
Owner Jan Cameron
Subsidiaries Sam's Warehouse, Crazy Clark's.
Website www.retailadventures.com.au

DSG Holdings Australia Pty Ltd, trading as Discount Superstores Group was a discount variety retailer in Australia, formed in 2013 following the liquidation of former company Retail Adventures. It owned the Sam's Warehouse and Crazy Clark's brands, operating 143 stores. [1] It is owned by Australian-New Zealand businesswoman Jan Cameron. It was announced on 1 July 2014 that the chain has entered receivership for the fourth time in 8 years.

Contents

History

Australian Discount Retail was formed in 2005 after the sale of the discount division of Miller's Retail (now known as Specialty Fashion Group) and the sale of The Warehouse Australia by The Warehouse Group New Zealand to private equity firms Catalyst and CHAMP. Catalyst and CHAMP reportedly paid A$200 million which was funded by NAB Capital, ANZ and BOS International. The combined entity was Australia's leading discount variety retailer with revenues nearing $1 billion and a store presence in every state and territory in the country. [2]

The company traded under the household names Go-Lo /Crazy Clark's (275 stores), Chickenfeed (39 stores), and Sam's Warehouse (99 stores). In 2008 the company rebranded all The Warehouse stores as Sam's Warehouse as a condition of sale from The Warehouse New Zealand.

The main competitors of Australian Discount Retail included Kmart, Homeart and The Reject Shop.

On 20 January 2009 the Board of Australian Discount Retail has placed the company in voluntary administration. Staff were assured their entitlements are safe, but the future of their employment would not be known for months as a buyer was sought for the business. [3] The size and scale of ADR makes this the biggest retail collapse Australian business in over five years. [4]

On 23 March 2009 it was announced that the company had been sold to Retail Adventures Pty Ltd, a company owned by Australian millionaire Jan Cameron, the former owner of Kathmandu, for an undisclosed sum. The sale guaranteed the 2,500 permanent and 7,500 casual jobs under ADR. [5]

On 27 October 2012, Retail Adventures Pty Ltd was placed into administration. Owner Jan Cameron was granted license to operate the viable section of the business. 950 staff were expected to lose their jobs, while 5000 full-time staff at 238 stores were to remain. The only brands that survived were Crazy Clark's and Sam's Warehouse; Chickenfeed shut down its stores across Tasmania and Victoria, with the remaining 6 stores sold to The Reject Shop in May 2013. [6] [7]

In March 2013, Jan Cameron purchased the remaining viable sections of the business from the administrators for $59 million AUD following extensive restructuring, forming a new company DSG Holdings Australia Pty Ltd which traded under the name the Discount Superstores Group. [8] [9]

Project Simplify

Project Simplify was a long-term strategic plan initiated by Jan Cameron and David Young since the acquisition of ADR in 2009. Young and his colleagues believed that the business was too complicated, and were planning a number of changes to be carried out by 2013. [10]

Stocking strategy

Retail Adventures focuses on the Pareto principle, rather than strategies like sales per square metre and department performance. David Young explains "That core range is built on the 80-20 principle: 20 percent of our range will give us 80 percent of our business." In this way, the company focuses on their core merchandise range and seasonal demand is what drives the rest of the business platform. This in turn means that the specific stock will vary around the country, due to each individual store's ability to be flexible in promotion, planning and stock display. [10]

Chickenfeed brand

Each of the four subsidiaries of Retail Adventures entered the acquisition with individual strategies and slogans. Retail Adventures had plans to merge all of their counterparts into Chickenfeed, with the slogan "Bargains with a Smile". Chickenfeed retailers on average outperformed all the other markets owned by Retail Adventures by at least 30% per square metre. Chickenfeed utilized catalogue advertising approximately 25% less than its counterparts, and used television advertisements as their main marketing venture, working with 4–5 different product commercials. The success seen from these community strategies that Chickenfeed had utilized is what Retail Adventures planned to use for each of its brands. [10] However, considering the company is now in administration (see Retail Adventures#Administration), the company will instead be rebranding all Chickenfeed stores as Crazy Clark's. [11]

Employee retention

The retail industry generally suffers from a high staff turnover rate. As part of "Project Simplify", Retail Adventures is beginning to offer training, development programs and potential career development to its employees. Employment opportunities which open up within the company are usually notified to the current staff through emails and company bulletins to encourage them to move up while staying within the company. [10]

Supply chain

As part of "Project Simplify", Retail Adventures plans to utilize its unused physical space. The company is looking to either add 150 Chickenfeed stores to the brand, or become a third-party logistics provider. Retail Adventures takes advantage of parallel importing as a way to help keep overall costs down because of the lack of trading complexities. Whilst maintaining currently buying techniques, the company is in the process of upgrading its technologies to better manage aspects such as allocation, forecasting and replenishment of its merchandise. [10]

Administration

In October 2012, it was announced the company was going into voluntary administration and that most Go-Lo and Chickenfeed will be rebranded as Crazy Clark's. [12] [13] Earlier in October, news outlets had reported that Retail Adventures owed landlords thousands of dollars in unpaid rent. [14] [15]

The move to administration was not unexpected - in late 2012 Retail Adventures had begun closing several stores across Tasmania, Queensland and Victoria, including almost 20 Chickenfeed stores. Some of these closures were forced, after Chickenfeed stores in Launceston and Hobart were reclaimed by landlords because of unpaid rent. [16] However, prior to rebranding occurring, it was announced that all Tasmanian Chickenfeed stores would close. [17]

The administrators allowed Discount Superstores Holdings Pty Ltd to enter into a license agreement to run the majority of the stores until an agreement between the administrators, the business and its creditors finalised the debt that Retail Adventures owed. Discount Superstores Group, ran by Jan Cameron, purchased the entire remaining assets of Crazy Clark's and Sam's Warehouse for $59 million AUD in February 2013. In July 2014, it was announced Discount Superstores Group had also collapsed, entering receivership. [9] [18]

See also

Related Research Articles

<span class="mw-page-title-main">Variety store</span> Retail store that sells a wide range of inexpensive household goods

A variety store is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sells them at discounted prices, sometimes at one or several fixed price points, such as one dollar, or historically, five and ten cents. Variety stores, as a category, are different from general merchandise superstores, hypermarkets, warehouse clubs, grocery stores, or department stores.

<span class="mw-page-title-main">Woolworths Group (Australia)</span> Australian multinational retail company

Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia and Woolworths in New Zealand, as well as Department stores Big W and former chain of Home Improvement stores Masters. Headquartered in Bella Vista, Sydney, it is the largest company in Australia by revenue and number of employees, and the second-largest in New Zealand.

A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.

<span class="mw-page-title-main">The Warehouse Group</span> New Zealand retail group

The Warehouse Group (TWG) was established by Stephen Tindall in 1982 and is the largest retail group in operation in New Zealand. It is a corporate conglomerate that comprises The Warehouse, Warehouse Stationery, Torpedo7, Noel Leeming, 1-day, and TheMarket.

<span class="mw-page-title-main">TJX Companies</span> American multinational discount department store corporation

The TJX Companies, Inc. is an American multinational off-price department store corporation, headquartered in Framingham, Massachusetts. It was formed as a subsidiary of Zayre Corp. in 1987, and became the legal successor to Zayre Corp. following a company reorganization in 1989.

<span class="mw-page-title-main">Big-box store</span> Physically large retail establishment

A big-box store is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The term "big-box" references the typical appearance of buildings occupied by such stores.

Harris Scarfe is an Australian retailer that sells bed linen, kitchenware, homewares, electrical appliances and apparel. It was founded in 1849 in Adelaide, South Australia and has more than 50 stores nationally.

<span class="mw-page-title-main">Go-Lo</span> Former Australian discount chain

Go-Lo was a chain of Australian discount variety stores with hundreds of stores throughout Australia. It was part of the largest discount retailer group in Australia. It was owned by Jan Cameron's Retail Adventures along with Sam's Warehouse, Crazy Clark's and Chickenfeed stores.

<span class="mw-page-title-main">The Reject Shop</span> Australian discount variety store chain

The Reject Shop Limited is an Australian discount variety store chain selling a range of goods such as food, snacks, gift cards and party, health and beauty aids, cleaning supplies, storage, kitchenware, homewares and seasonal items in 375 store locations across Australia.

<span class="mw-page-title-main">The Range (retailer)</span> Retail department store chain

The Range is a multi-channel retailer selling products in the home, garden, and leisure categories, with over 210 stores in the United Kingdom and Ireland.

Crazy Clark's Discount Variety Store was an Australian company that operated over 150 discount variety stores in its chain, across Queensland, New South Wales, Northern Territory and Western Australia. The company also owned and operated a chain store called Go-Lo.

Rudie Sypkes was an Australian businessman from Tasmania. Sypkes was the co-founder of the Chickenfeed retail chain.

Clint's Crazy Bargains was established in November 1978, as a partnership between David and Kerry Rickards, and Norm and Sue O'Neill.

Allans Music was a chain of music stores in Australia. It sold all categories of musical instruments, instrument accessories and sheet music. In 2010 it became Allans Billy Hyde, but collapsed in 2012. It collapsed again in 2018, but into voluntary administration. Shortly after, the Australian Taxation Office ordered the company to enter liquidation.

<span class="mw-page-title-main">Jan Cameron</span> New Zealand-Australian businesswoman

Jan Cameron is a New Zealand-Australian businesswoman and formerly Australia's fourth-richest woman. She made her fortune as the founder of the Kathmandu clothing and outdoor equipment company. She currently lives in Bicheno, Tasmania. She runs various companies and business interests, which together span Britain, New Zealand and Australia. She is a philanthropist and supporter of animal welfare.

Sam's Warehouse was an Australian brand of discount retail stores, similar to Crazy Clark's. It was founded in 2008 after The Warehouse sold its Australian operations to Australian Discount Retail, and the stores were required to be re-branded.

<span class="mw-page-title-main">Chickenfeed (retail chain)</span> Former Australian chain of discount variety stores

Chickenfeed was a chain of discount retail stores in Australia, founded in 1990 in Tasmania by the prominent Sypkes family. At its height it had roughly 44 stores in Tasmania, Victoria and New South Wales. It was taken over by Australian Discount Retail Group in 2001, and the brand was discontinued after the parent company went into receivership. It currently has no stores remaining in Australia.

City Chic Collective (CCC), founded as Miller's Retail in 1992, and rebranded in December 2006 to Specialty Fashion Group, is an Australian retail clothing company. It is headquartered in the Sydney suburb of Alexandria.

References

  1. ↑ "Sam's Warehouse, Crazy Clarks back in receivership". The Australian. 1 July 2014. Retrieved 3 July 2014.
  2. ↑ "Australian Discount Retail Portfolio". CHAMP Private Equity. Archived from the original on 20 November 2008.
  3. ↑ "Bargain retailer into receivership". The Australian. 21 January 2009. Retrieved 25 January 2009.
  4. ↑ "Discount retail chains collapse with debts of $201 million". Smartcompany.com.au. 21 January 2009. Retrieved 25 January 2009.
  5. ↑ "Australian Discount Retail Group sold". The Sydney Morning Herald. 23 March 2009. Retrieved 29 March 2009.
  6. ↑ "Discount chain buckles putting 950 jobs at risk". The Sydney Morning Herald. 27 October 2012. Retrieved 27 October 2012.
  7. ↑ "Chirpy cheap cheerio". The Mercury. 11 May 2013. Retrieved 3 July 2013.
  8. ↑ "Retail Adventures Pty Ltd". Deloitte. Retrieved 3 July 2014.
  9. 1 2 "Jan Cameron's discount chains Crazy Clarks and Sam's Warehouse in administration". Herald Sun. 1 July 2014. Retrieved 3 July 2014.
  10. 1 2 3 4 5 "Company Report: Retail Adventures". Business Review Australia. 27 October 2010. Archived from the original on 10 March 2012. Retrieved 30 March 2011.
  11. ↑ "More bad news for Chickenfeed". 27 October 2012.
  12. ↑ "Retail Adventures goes into administration". The Australian. 27 October 2012. Retrieved 13 December 2012.
  13. ↑ "Chickenfeed faces rebranding". The Mercury. 2 November 2012. Retrieved 13 December 2012.
  14. ↑ "Discount retailer's days look numbered with unpaid rent". The Australian. 13 October 2012.
  15. ↑ http://www.themercury.com.au/article/2012/10/19/364123_tasmania-news.html [ bare URL ]
  16. ↑ http://www.themercury.com.au/article/2012/10/20/364225_tasmania-news.html [ bare URL ]
  17. ↑ "Remaining Chickenfeed stores to close". ABC News. 20 April 2013.
  18. ↑ The end of the line for Jan Cameron’s Retail Adventures 11 August 2014
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.