Dori Tunstall

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Elizabeth "Dori" Tunstall (born January 28, 1972 Columbia, South Carolina) is a design anthropologist, researcher, academic leader, writer, and educator. [1] [2] She is dean of the faculty of design at OCAD University (Ontario College of Art and Design University) in Toronto, Canada, and the first black dean of a faculty of design anywhere. [3] [4] Tunstall holds a PhD and an MA in anthropology from Stanford University [1994–1999] and a BA in anthropology from Bryn Mawr College [1990–1994]. [5] [6]

Contents

Professional life

In a 2011 Design Taxi article titled Design Anthropology: A Coming of Age, Rachel Xu wrote that Design Anthropology found its initial impetus in the dot-com boom of the nineties. Incessant developments in technologies in that decade meant little time was available to train young designers to understand the context in which their work was being developed for. Designers who possessed more than just a creative flair then began to apply their craft and knowledge to different—and bigger—fields. [7]

Tunstall began her professional life in the nineties defining user experience and strategy at Chicago-based E-Lab, where she "undertook ethnographic anthropological research on everything from men’s grooming to community use of telecommunications." [8] Tunstall's social sciences training was valued among interactive and product design firms aiming for a more rigorous approach to user experience and research. [9] E-Lab was an experience-based research firm, leading a new marketing philosophy with a direct approach: Understand how real people experience real products to create innovative product concepts and services. The idea challenged companies to forget conventional market research (focus groups, consumer surveys, targeted test markets) because a breakthrough approach has tapped into the consumer behavior patterns that drive everyday purchasing trends. E-Lab pioneered that breakthrough. Cambridge-based Sapient Corporation, an IT provider and e-services consulting group for Global 1000 companies and startups, acquired E-Lab in 1998. E-Lab became Experience Modeling, one of five strategic disciplines that Sapient incorporated into its organization. [10] Tunstall was a Sr. Experience Modeler, for Sapient Corporation from 1999 to 2002 then moved on to Arc Worldwide, a Leo Burnett/Publicis Company where she was a Sr. Experience Planner from 2003 to 2005. At Arc Tunstall immersed herself in hardcore advertising and marketing furthering expanding her range of experience and insight. [11]

After the turn of the century Tunstall focused on academic and civic-minded pursuits. In 2005 Tunstall became Associate Director, City Design Center, University of Illinois at Chicago and Associate Professor of Design Anthropology, School of Art + Design, University of Illinois at Chicago [12] and began her career as an academic leader. [13] From 2005 to 2006 she also served as the managing director of Design for Democracy, an ongoing AIGA program that applies design tools and thinking to "increase civic participation by making interactions between the U.S. government and its citizens more understandable, efficient and trustworthy. Design for Democracy collaborates with researchers, designers and policy-makers in service of public sector clients and AIGA’s goal of demonstrating the value of design by doing valuable things." [14] [15] [16] In 2008 Tunstall organized the U.S. National Design Policy Summit and Initiative focused on creating an actionable agenda of U.S. Design policy for economic competitiveness and democratic governance. [17] [18] [19] [20] [21] In 2009 Tunstall became associate dean of learning and teaching, Faculty of Design, and associate professor of design anthropology, Faculty of Health, Arts, and Design at Swinburne University of Technology in Melbourne, Australia. [22] [23] In 2010 Tunstall found the Cultures-Based Innovation Initiative focused on the use of tangible and intangible cultural heritage to drive irreversible changes in peoples' attitudes, behaviors, and/or values that directly benefit communities under social and environmental distress.

In October 2022, Tunstall was honored the Education Award at the Black Artists + Designs Guild (BADG) in New York City. [24]

Perspectives on design anthropology

Tunstall describes design anthropology as an evolving, "interdisciplinary field that seeks to understand the role of design artifacts and processes in defining what it means to be human (e.g., human nature). It is more than lists of user requirements in a design brief, which makes it different from contextual inquiry, some forms of design research, and qualitative focus groups. Design anthropology offers challenges to existing ideas about human experiences and values." [25] [26] [27] She recommends design take some precautions. "Marking the boundaries between respectful knowing and making, design anthropology lives across and within design’s desire to serve as a positive force in the universe by drawing attention across evolving human values, the making of environments, objects, communications, and interactions that express those values, and the experiences that give interpretation to those values and their meanings. But design must learn to tread respectfully in order to avoid becoming another colonizing practice." [28]

Evolution of design anthropology [29]


Principles of design anthropology [30]


Teaching design anthropology [31]
Tunstall has described the teaching of design anthropology as a hybrid praxis of:

Tunstell suggests a shift in design education to focus on how students and staff exist ontologically, or ‘be,’ in the world rather than solely how they see the world. [32]

Related Research Articles

<span class="mw-page-title-main">Anthropology</span> Scientific study of humans, human behavior, and societies

Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of behavior, while cultural anthropology studies cultural meaning, including norms and values. A portmanteau term sociocultural anthropology is commonly used today. Linguistic anthropology studies how language influences social life. Biological or physical anthropology studies the biological development of humans.

<span class="mw-page-title-main">Cultural anthropology</span> Branch of anthropology focused on the study of cultural variation among humans

Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term sociocultural anthropology includes both cultural and social anthropology traditions.

In anthropology, folkloristics, and the social and behavioral sciences, emic and etic refer to two kinds of field research done and viewpoints obtained.

<span class="mw-page-title-main">Ethnography</span> Systematic study of people and cultures

Ethnography is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group members' own interpretation of such behavior.

<span class="mw-page-title-main">Industrial design</span> Process of design

Industrial design is a process of design applied to physical products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. It consists purely of repeated, often automated, replication, while craft-based design is a process or approach in which the form of the product is determined by the product's creator largely concurrent with the act of its production.

Participatory design is an approach to design attempting to actively involve all stakeholders in the design process to help ensure the result meets their needs and is usable. Participatory design is an approach which is focused on processes and procedures of design and is not a design style. The term is used in a variety of fields e.g. software design, urban design, architecture, landscape architecture, product design, sustainability, graphic design, planning, and health services development as a way of creating environments that are more responsive and appropriate to their inhabitants' and users' cultural, emotional, spiritual and practical needs. It is also one approach to placemaking.

<span class="mw-page-title-main">Visual anthropology</span> Subfield of social anthropology

Visual anthropology is a subfield of social anthropology that is concerned, in part, with the study and production of ethnographic photography, film and, since the mid-1990s, new media. More recently it has been used by historians of science and visual culture. Although sometimes wrongly conflated with ethnographic film, visual anthropology encompasses much more, including the anthropological study of all visual representations such as dance and other kinds of performance, museums and archiving, all visual arts, and the production and reception of mass media. Histories and analyses of representations from many cultures are part of visual anthropology: research topics include sandpaintings, tattoos, sculptures and reliefs, cave paintings, scrimshaw, jewelry, hieroglyphics, paintings and photographs. Also within the province of the subfield are studies of human vision, properties of media, the relationship of visual form and function, and applied, collaborative uses of visual representations.

Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users. Service design may function as a way to inform changes to an existing service or create a new service entirely.

<span class="mw-page-title-main">Design management</span> Field of inquiry in business

Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.

<span class="mw-page-title-main">Lucy Suchman</span> British sociologist

Lucy Suchman is Professor Emerita of Anthropology of Science and Technology in the Department of Sociology at Lancaster University, in the United Kingdom, also known for her work at Xerox PARC in the 1980s and 90s.

Biocultural anthropology can be defined in numerous ways. It is the scientific exploration of the relationships between human biology and culture. "Instead of looking for the underlying biological roots of human behavior, biocultural anthropology attempts to understand how culture affects our biological capacities and limitations."

Cognitive anthropology is an approach within cultural anthropology and biological anthropology in which scholars seek to explain patterns of shared knowledge, cultural innovation, and transmission over time and space using the methods and theories of the cognitive sciences often through close collaboration with historians, ethnographers, archaeologists, linguists, musicologists, and other specialists engaged in the description and interpretation of cultural forms. Cognitive anthropology is concerned with what people from different groups know and how that implicit knowledge, in the sense of what they think subconsciously, changes the way people perceive and relate to the world around them.

Education sciences, also known as education studies, education theory, and traditionally called pedagogy, seek to describe, understand, and prescribe education policy and practice. Education sciences include many topics, such as pedagogy, andragogy, curriculum, learning, and education policy, organization and leadership. Educational thought is informed by many disciplines, such as history, philosophy, sociology, and psychology.

Human-centered design is an approach to problem-solving commonly used in process, product, service and system design, management, and engineering frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in initially observing the problem within context, brainstorming, conceptualizing, developing of concepts and implementing the solution.

Living labs are open innovation ecosystems in real-life environments using iterative feedback processes throughout a lifecycle approach of an innovation to create sustainable impact. They focus on co-creation, rapid prototyping & testing and scaling-up innovations & businesses, providing joint-value to the involved stakeholders. In this context, living labs operate as intermediaries/orchestrators among citizens, research organisations, companies and government agencies/levels.

<span class="mw-page-title-main">Design studies</span> Academic field

Design studies can refer to any design-oriented studies but is more formally an academic discipline or field of study that pursues, through both theoretical and practical modes of inquiry, a critical understanding of design practice and its effects in society.

Design culture is an organizational culture focused on approaches that improve customer experiences through design. In every firm, the design culture is of significance as it allows the company to understand users and their needs. Integration of design culture in any organisation aims at creating experiences that add value to their respective users. In general, design culture entails undertaking design as the forefront of every operation in the organisation, from strategy formulation to execution. Every organisation is responsible for ensuring a healthy design culture through the application of numerous strategies. For instance, an organisation should provide a platform that allows every stakeholder to engage in design recesses. Consequently, employees across the board need to incorporate design thinking, which is associated with innovation and critical thinking.

“The Art of Hosting” is a method of participatory leadership for facilitating group processes, as used by a loose-knit community of practitioners. In their method, people are invited into structured conversation about matters they are concerned about while facilitators act as hosts. This community group understands “hosting” as a certain way of facilitation that is supposed to have the capacity of making emerge the collective intelligence that people possess. As an approach to facilitation, The Art of Hosting is focused on “improved, conscious, and kind ways of growing a capacity to support a deliberate wisdom, unique to being together,” and also relies on a specific attitude to process organization. The practitioners see this methodology of engagement as a way to bring people in complex, social systems into convergence on collective actions, with the participants discovering and proposing their own solutions.

Charles A. Darrah is an emeritus professor of San Jose State University and an applied anthropologist who has done research on manufacturing and the service industry within Silicon Valley. Previously he was the chair of the Anthropology Department at San Jose State and a lecturer who supported students by understanding the value of their skills. He has authored and co-authored several books on the working lives of Americans and skills that can be applied to other types of work.

<span class="mw-page-title-main">Sarah Pink</span> Ethnographer and social science researcher

Sarah Pink is a British-born social scientist, ethnographer and social anthropologist, now based in Australia, known for her work using visual research methods such as photography, images, video and other media for ethnographic research in digital media and new technologies. She has an international reputation for her work in visual ethnography and her book Doing Visual Ethnography, first published in 2001 and now in its 4th edition, is used in anthropology, sociology, cultural studies, photographic studies and media studies. She has designed or undertaken ethnographic research in UK, Spain, Australia, Sweden, Brazil and Indonesia.

References

  1. "AIGA Dori Tunstall Biography".
  2. "The Conversation Dori Tunstall Biography".
  3. "Dr. Elizabeth (Dori) Tunstall appointed Dean, Faculty of Design".
  4. "Keynote – Respectful Design: The Canadian Context".
  5. "SVA Dori Tunstall Biography".
  6. "Core77 Dori Tunstall Biography".
  7. "Design Anthropology: A Coming of Agey".
  8. "AIGA Dori Tunstall Biography".
  9. "IIDA Hybrid Professionals" (PDF). Archived from the original (PDF) on 2016-03-02.
  10. "Fast Company E-lab 1999".
  11. "AIGA Dori Tunstall Biography".
  12. "Core77 Dori Tunstall Biography".
  13. "Bryn Mawr Alumni".
  14. "Effective Designs for the Administration of Federal Elections Section 8: Appendix June 2007" (PDF). Archived from the original (PDF) on 2016-12-21. Retrieved 2016-02-21.
  15. "www.dexigner.com".
  16. "Design for Democracy".
  17. "U.S. National Design Policy Initiative".
  18. "Fast Company: Supporting Design and Innovation in a Down Economy".
  19. "Art Center College of Design DOT Magazine".[ permanent dead link ]
  20. "Oceana EcoHealth Symposium".
  21. "Conversation Dori Tunstall Profile".
  22. "Design Observer".
  23. "AIGA Dori Tunstall Biography".
  24. Curkin, Charles (2022-10-28). "Black Artists + Designers Guild Inaugurate the BADG of Honor Awards".
  25. "What is Design Anthropology to Me? Dori Tunstall".
  26. "Design Anthropology What can designers learn from anthropologists?". Australian Broadcasting Corporation .
  27. "Audio: Design Anthropology What can designers learn from anthropologists?". AIGA Dori Tunstall Biography.
  28. "Design Anthropology as Bridge between Respectful Knowing and Making".
  29. "Participatory Innovation: The next stage of Design Research".
  30. "Participatory Innovation: The next stage of Design Research".
  31. "Design Anthropology as Bridge between Respectful Knowing and Making".
  32. "Icograda Design Education Manifesto (2011)" (PDF). Archived from the original on 2016-08-02.