Double-swing model

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The double-swing model (also known as the Möbius integration philosophy) is a model of intercultural communication, originated by Muneo Yoshikawa, conceptualizing how individuals, cultures, and intercultural notions can meet in constructive ways. The communication is understood as an infinite process where both parties change in the course of the communicative or translational exchange.

Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense it seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. Many people in intercultural business communication argue that culture determines how individuals encode messages, what medium they choose for transmitting them, and the way messages are interpreted.
With regard to intercultural communication proper, it studies situations where people from different cultural backgrounds interact. Aside from language, intercultural communication focuses on social attributes, thought patterns, and the cultures of different groups of people. It also involves understanding the different cultures, languages and customs of people from other countries. Intercultural communication plays a role in social sciences such as anthropology, cultural studies, linguistics, psychology and communication studies. Intercultural communication is also referred to as the base for international businesses. Several cross-cultural service providers assist with the development of intercultural communication skills. Research is a major part of the development of intercultural communication skills.

Muneo Jay Yoshikawa is a Japanese professor, author, researcher and consultant in the fields of intercultural communication, human development, human resource management, and leadership.

Contents

Overview

Yoshikawa highlights four major ways of handling the crossing of a cultural boundary: [1] [2] [3]

Soku-hi means "is and is not". The term is primarily used by the representatives of the Kyoto School of Eastern philosophy.

Martin Buber German Jewish Existentialist philosopher and theologian

Martin Buber was an Austrian-born Israeli Jewish philosopher best known for his philosophy of dialogue, a form of existentialism centered on the distinction between the I–Thou relationship and the I–It relationship. Born in Vienna, Buber came from a family of observant Jews, but broke with Jewish custom to pursue secular studies in philosophy. In 1902, he became the editor of the weekly Die Welt, the central organ of the Zionist movement, although he later withdrew from organizational work in Zionism. In 1923, Buber wrote his famous essay on existence, Ich und Du, and in 1925, he began translating the Hebrew Bible into the German language.

A Mobius strip. Mobius strip.jpg
A Möbius strip.

He emphasizes that both communication parties play the role of addresser and addressee. In the double-swing model, communication is seen as an infinite process and the two participants will both change during their meeting. He underlines that the goal of communication is not to eliminate differences, but to use the dynamics that arise through the encounter. [4]

The model is graphically presented as the infinity symbol (∞), also as a Möbius strip, visualizing the twofold movement between the self and the other that allows for both unity and uniqueness. The front side and the back side of the strip appear divided, but both sides are apparently interconnected, and may be viewed as one and the same. This theoretical model indicates that one is neither this side or that side nor beyond both sides, but one is the between. Yoshikawa calls the unity that is created out of the realization of differences "identity in unity". This dialogical unity does not eliminate the tension between basic potential unity and apparent duality. [5]

Möbius strip Two-dimensional surface with only one side and only one edge

A Möbius strip, Möbius band, or Möbius loop, also spelled Mobius or Moebius, is a surface with only one side and only one boundary. The Möbius strip has the mathematical property of being unorientable. It can be realized as a ruled surface. Its discovery is attributed to the German mathematicians August Ferdinand Möbius and Johann Benedict Listing in 1858, though a structure similar to the Möbius strip can be seen in Roman mosaics dated circa 200–250 AD.

Yoshikawa coined the term "dynamic in-betweenness", suggesting how the individual is able to move between different cultural traditions, acting appropriately and feeling at home in each, and in doing so simultaneously maintains an integrated, multi-cultural sense of self. Rather than the either/or identity of encapsulated marginals, constructive marginals experience their movement between cultures as both/and. [6]

The model has been related to the notion of pendulation described by Peter A. Levine, the swinging back and forth between our point of view and that of the other that allows the potential for understanding each other. [7]

History

In 1978, Muneo Yoshikawa published an essay of personal reflections upon his psychological evolution as a Japanese in the United States, highlighting the role of identity inclusiveness and identity security as the very essence of what it means to be an interculturally competent person. [8] [9] In 1980, he first proposed the double-swing model, [10] [11] developing it later in 1987. [1] The theory became also known as the Möbius integration philosophy and served as a premise for the theory of "integrative philosophy", developed by Muneo Yoshikawa in collaboration with Shozo Hibino. [12] [13]

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References

  1. 1 2 Muneo Jay Yoshikawa, The double-swing model of intercultural communication between the East and the West, in D. Lawrence Kincaid (ed.), Communication Theory: Eastern and Western Perspectives (Academic Press, 1987)
  2. David Hay, Rebecca Nye, The spirit of the child (Jessica Kingsley Publishers, 2006), p. 83-84
  3. Charles Hampden-Turner, Fons Trompenaars, Mastering the infinite game: how East Asian values are transforming business practices (Capstone, 1997), p. 44
  4. Gavan Titley, Resituating culture (Council of Europe, 2004), p. 84
  5. Evelin Lindner, Emotion and conflict: how human rights can dignify emotion and help us wage good conflict (Greenwood Publishing Group, 2009), p. 94
  6. Barbara F. Schaetti. "Phoenix Rising: A Question of Cultural Identity" . Retrieved March 8, 2011.
  7. Morton Deutsch, Peter T. Coleman, Eric Colton Marcus, The handbook of conflict resolution: theory and practice (John Wiley and Sons, 2006), p. 284
  8. Muneo Yoshikawa, Some Japanese and American cultural characteristics in M. Prosser (Ed.), The cultural dialogue: An Introduction to intercultural communication (Houghton Mifflin, 1978), p 220-239
  9. Darla K. Deardorff, The Sage handbook of intercultural competence (SAGE, 2009), p. 59
  10. Muneo Jay Yoshikawa, The implications of the "double-swing" model for interreligious dialogue (1980)
  11. Muneo Jay Yoshikawa, The dialogical approach to Japanese-American intercultural encounter (University of Hawaii., 1980)
  12. "IOU Foundation Self Study". Intercultural Open University Foundation. Retrieved March 9, 2011.
  13. "The 2nd World Congress on Thinking". Chukyo University . Retrieved March 9, 2011.