Double decker taco

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The Double Decker Taco is an offering of Taco Bell restaurants. It is a regular hard-shell taco wrapped in a flour tortilla filled with refried beans.

History

The Double Decker Taco was introduced as a limited-run promotional item in 1995, and was advertised in a series of commercials produced by Spike Lee featuring NBA basketball stars Shaquille O'Neal and Hakeem Olajuwon, [1] [2] before becoming a permanent menu item. The Double Decker Taco joined the regular menu items in June 2006. A cheesy version, which featured nacho cheese sauce in addition to the refried beans in between the tortilla and the taco shell, was briefly introduced in 2011. [3]

On September 12, 2019, Taco Bell removed the Double Decker Taco from their menu. [4]

On December 5, 2023, responding to years of requests from die-hard fans, Taco Bell brought the Double Decker back for a limited time. [5]

On October 9, 2024, Taco Bell announced they would bring back the Double Decker taco again for a limited time from October 10 through October 30, 2024. [6]

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References

  1. Johnson, Greg (7 July 1995). "Basketball Stars Team Up for Taco Bell Ad Campaign : Marketing: Shaquille O'Neal and Hakeem Olajuwon go one-on-one in television commercials that follow up provocative teasers in several papers". Los Angeles Times. Retrieved 29 August 2019.
  2. Schellin, Courtney (12 September 2016). "Flashback to Shaq and Hakeem Olajuwon's 1995 Taco Bell ad". ESPN.com. Retrieved 29 August 2019.
  3. Trinidad, Erik (3 May 2011). "Fast Food Review: Taco Bell's Cheesy Double Decker Taco". HuffPost. Retrieved 29 August 2019.
  4. Menyes, Carolyn (29 August 2019). "Taco Bell is dropping 9 fan-favorite items from its menu". The Daily Meal. msn.com. Retrieved 29 August 2019.
  5. "Taco Bell® Doubles Holiday Cheer With Surprise Return Of Double Decker Taco". Taco Bell. 5 December 2023. Retrieved 9 December 2023.
  6. "Taco Bell Is Bringing Back This Ultra-Popular Menu Item". Food & Wine. 9 October 2024. Retrieved 9 October 2024.