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Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3] It has also been described as an internal and instinctual process that moves individuals to take actions that would allow them to attain their desired goal or end-state. [4] Simply put, drive reduction theory suggests that when humans experience a physiological or psychological need, such as reducing hunger or boredom, they feel a drive to satisfy that need.
According to such theorists as Clark Hull and Kenneth Spence, drive reduction is a major force behind learning and behavior. Primary drives are innate drives (e.g., thirst, hunger, and sex), whereas secondary drives are learned by conditioning (e.g., money). Doris Kraeling and Byron Campbell conducted experiments to determine if “reduction would be more effective as a reinforcer if the initial drive were low than if the initial drive were high.” Their findings were that “changes in stimuli are more discriminable at low levels of stimulus intensity than at higher levels of stimulus intensity.” [5] Multiple drives result when an organism is faced with more than one need simultaneously. Research has shown that this condition affects learning. [6]
There are also the complications to drive reduction theory caused by so-called "pleasure-seeking" behaviors, which seem to be contradictory to the theory's precepts. Why would an individual actively seek out more stimulation if it is already in a state of relaxation and fulfillment? A good example is when an individual leaves home to go to a potentially dangerous carnival. There is no base physiological drive to go to the carnival, but the individual exhausts resources to go there. Judson Brown attempts to explain this phenomenon, saying, "the sensory consequences of most responses are practically never intense enough to provide increments to the drive level." [7]
An expansion on the drive-incentive link, developed by Warden, states that an individual's physiological needs will be coupled with a proportionate drive. [3] Affordances are the available resources present in an individual's environment; these would be at their disposal to use to obtain their desired end-state. The individual's environment, in which the affordances are located, is similar to Lewin's living space. [8] The level of effectiveness and affordance depends on what the want is. The affordance properties need to be able to suit the characteristics needed for the want to be fulfilled. [9] For example, an individual whose want is shelter from a hail storm would not be satisfied if the affordance given was a miniature sized bag of gummy worms. Additionally, based on Warden's drive-incentive link, as either the drive or incentive increases, the behavior also increases. [10] According to Hull, due to the interconnected properties of drive and motivation, in the presence of a drive, the discomfort of the individual increases; this discomfort gives them the motivation to dispel the need at the core of the drive. [9]
The emergence of the theory of motivational readiness comes from previous attempts to explain how internal and external sources interact to influence motivation and behavior. This theory is dependent on the notion that individuals will have a want and that they will take actions to obtain the want (assuming that is actually obtainable). [11] Wants can be any physiological or psychological need, such as the need for food; as an example, an individual can drive to a diner with the expectation that their hunger will be satiated by the food there.
Motivational readiness has been prominent in studies involving exercise, [12] weight control, diet, and smoking. [13] [14]
Operant conditioning, also called instrumental conditioning, is a learning process where behaviors are modified through the association of stimuli with reinforcement or punishment. In it, operants—behaviors that affect one's environment—are conditioned to occur or not occur depending on the environmental consequences of the behavior.
Classical conditioning is a behavioral procedure in which a biologically potent physiological stimulus is paired with a neutral stimulus. The term classical conditioning refers to the process of an automatic, conditioned response that is paired with a specific stimulus.
In reinforcement theory, it is argued that human behavior is a result of "contingent consequences" to human actions The publication pushes forward the idea that "you get what you reinforce" This means that behavior when given the right types of reinforcers can change employee behavior for the better and negative behavior can be weeded out.
Motivation is the reason for which humans and other animals initiate, continue, or terminate a behavior at a given time. Motivational states are commonly understood as forces acting within the agent that create a disposition to engage in goal-directed behavior. It is often held that different mental states compete with each other and that only the strongest state determines behavior. This means that we can be motivated to do something without actually doing it. The paradigmatic mental state providing motivation is desire. But various other states, such as beliefs about what one ought to do or intentions, may also provide motivation. Motivation is derived from the word 'motive', which denotes a person's needs, desires, wants, or urges. It is the process of motivating individuals to take action to achieve a goal. The psychological elements fueling people's behavior in the context of job goals might include a desire for money.
Social learning is a theory of learning process social behavior which proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as vicarious reinforcement. When a particular behavior is rewarded regularly, it will most likely persist; conversely, if a particular behavior is constantly punished, it will most likely desist. The theory expands on traditional behavioral theories, in which behavior is governed solely by reinforcements, by placing emphasis on the important roles of various internal processes in the learning individual.
Edward Chace Tolman was an American psychologist and a professor of psychology at the University of California, Berkeley. Through Tolman's theories and works, he founded what is now a branch of psychology known as purposive behaviorism. Tolman also promoted the concept known as latent learning first coined by Blodgett (1929). A Review of General Psychology survey, published in 2002, ranked Tolman as the 45th most cited psychologist of the 20th century.
Behaviorism is a systematic approach to understanding the behavior of humans and other animals. It assumes that behavior is either a reflex evoked by the pairing of certain antecedent stimuli in the environment, or a consequence of that individual's history, including especially reinforcement and punishment contingencies, together with the individual's current motivational state and controlling stimuli. Although behaviorists generally accept the important role of heredity in determining behavior, they focus primarily on environmental events.
Content theory is a subset of motivational theories that try to define what motivates people. Content theories of motivation often describe a system of needs that motivate peoples' actions. While process theories of motivation attempt to explain how and why our motivations affect our behaviors, content theories of motivation attempt to define what those motives or needs are. Content theory includes the work of David McClelland, Abraham Maslow and other psychologists.
Curiosity is a quality related to inquisitive thinking such as exploration, investigation, and learning, evident in humans and animals. Curiosity is associated with all aspects of human development, from which derives the process of learning and desire to acquire knowledge and skill.
Motivational salience is a cognitive process and a form of attention that motivates or propels an individual's behavior towards or away from a particular object, perceived event or outcome. Motivational salience regulates the intensity of behaviors that facilitate the attainment of a particular goal, the amount of time and energy that an individual is willing to expend to attain a particular goal, and the amount of risk that an individual is willing to accept while working to attain a particular goal.
Clark Leonard Hull was an American psychologist who sought to explain learning and motivation by scientific laws of behavior. Hull is known for his debates with Edward C. Tolman. He is also known for his work in drive theory.
Affect, in psychology, refers to the underlying experience of feeling, emotion, attachment, or mood.
Latent learning is the subconscious retention of information without reinforcement or motivation. In latent learning, one changes behavior only when there is sufficient motivation later than when they subconsciously retained the information.
Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior. The result of lowered motivation, in contrast with the predictions of neoclassical economics, can be an overall decrease in the total performance.
Neal Elgar Miller was an American experimental psychologist. Described as an energetic man with a variety of interests, including physics, biology and writing, Miller entered the field of psychology to pursue these. With a background training in the sciences, he was inspired by professors and leading psychologists at the time to work on various areas in behavioral psychology and physiological psychology, specifically, relating visceral responses to behavior.
In psychology, Desensitization is a treatment or process that diminishes emotional responsiveness to a negative, aversive, or positive stimulus after repeated exposure. Desensitization can also occur when an emotional response is repeatedly evoked in situations where the action tendency associated with the emotion proves irrelevant or unnecessary. The process of desensitization was developed by psychologist Mary Cover Jones and is primarily used to assist individuals in unlearning phobias and anxieties. Desensitization is a psychological process where a response is repeatedly elicited in circumstances where the emotion's propensity for action is irrelevant. Joseph Wolpe (1958) developed a method of a hierarchal list of anxiety-evoking stimuli in order of intensity, which allows individuals to undergo adaptation. Although medication is available for individuals with anxiety, fear, or phobias, empirical evidence supports desensitization with high rates of cure, particularly in clients with depression or schizophrenia. Wolpe's "reciprocal inhibition" desensitization process is based on well-known psychology theories such as Hull's "drive-reduction" theory and Sherrington's concept of "reciprocal inhibition." Individuals are gradually exposed to anxiety triggers while using relaxation techniques to reduce anxiety. It is an effective treatment for anxiety disorders.
In psychology, a drive theory, theory of drives or drive doctrine is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behavior of an individual; an "excitatory state produced by a homeostatic disturbance".
Determination is a positive emotional feeling that promotes persevering towards a difficult goal in spite of obstacles. Determination occurs prior to goal attainment and serves to motivate behavior that will help achieve one's goal.
Incentivisation or incentivization is the practice of building incentives into an arrangement or system in order to motivate the actors within it. It is based on the idea that individuals within such systems can perform better not only when they are coerced but also when they are given rewards.
Kenneth Wartinbee Spence was a prominent American psychologist known for both his theoretical and experimental contributions to learning theory and motivation. As one of the leading theorists of his time, Spence was the most cited psychologist in the 14 most influential psychology journals in the last six years of his life. A Review of General Psychology survey, published in 2002, ranked Spence as the 62nd most cited psychologist of the 20th century.