A business model describes how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates profit. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. Compare marketology, which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".
A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.
Product design is the process of creating new products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products. Thus, it is a major aspect of new product development.
Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users. Service design may function as a way to inform changes to an existing service or create a new service entirely.
Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.
Design thinking refers to the set of cognitive, strategic and practical procedures used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design problems.
Jens Martin Skibsted is a Danish designer, entrepreneur and author. He is a partner at Manyone A/S. He has founded or co-founded companies such as Biomega, Skibsted Ideation, Actics, KiBiSi and Ogojiii.
The following outline is provided as an overview of and topical guide to marketing:
Hideshi Hamaguchi is a Japanese concept creator and strategist in the business field. Hamaguchi is also called a business designer or an innovation designer.
Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments.
Tom Hardy is an American design strategist and Professor of Design Management at Savannah College of Art and Design (SCAD). As corporate design advisor to Samsung Electronics (1996-2003) Hardy was instrumental in transforming their brand image from follower to innovation leader by creating a new brand-design ethos: "Balance of Reason & Feeling", and building significant global brand equity through judicious use of design strategy and management. While at IBM (1970-1992), he was an award-winning industrial designer and later served as corporate head of the IBM Design Program responsible for worldwide brand-design identity. His leadership contributed to the revitalization of IBM's brand image via differentiated design such as the iconic ThinkPad.
Cheryl Heller is an American business strategist and designer. She is the Founder of the first MFA program in Design for Social Innovation at the School of Visual Arts, President of the design lab "CommonWise", and winner of the AIGA Medal for her contribution to the field of design. She is a Rockefeller Bellagio Fellow Heller has been credited as founding the first design department in a major advertising agency. Her work focuses on investigating the contributions design have on human health and its impact on society.
Don Watt created the Watt group, a retail branding and design consultancy. Some of the more recognized brand designs include Home Depot's orange logo and store concept, Sam's Choice, No Name and President's Choice. Watt was the first designer to use photosymbolism on packaging, for Nestle Instant Coffee.
The Design Futures Council is an interdisciplinary network of design, product, and construction leaders exploring global trends, challenges, and opportunities to advance innovation and shape the future of the industry and environment. Members include architecture and design firms, building product manufacturers, service providers, and forward-thinking AEC firms of all sizes that take an active interest in their future.
Biomega is a Copenhagen-based, Danish brand of designer bicycles. It was immediately known for engaging with international designers from outside the bicycle industry; including Marc Newson, Ross Lovegrove, Karim Rashid and Bjarke Ingels, often giving its products unconventional solutions. In addition to producing bikes under its own name, Biomega produced bicycles under a joint sub-brand "Urban Mobility" with Puma AG.
Mads Kjoeller Damkjaer is a Danish industrial designer, strategist and entrepreneur. A double gold winner at Red Dot Design Awards, If Design Awards, D&AD Awards and Creative Circle Awards. Married to designer and entrepreneur Sidsel Kjøller Damkjær. He was the managing partner at the design and innovation agency Goodmorning Technology (2004-2013) in Copenhagen, London, New York (2008–2010) and Hong Kong (2010–2011) and has founded or co-founded several companies such as Contxt (2002), the Copenhagen Parts (2009) transportation and life style bike parts, PART (2007) and Future fwd (2012). As an investor he established the impact venture company Tomorrow Projects in San Francisco in 2011. He is an adviser and board member at several Start-up Companies as well as organisations as the Danish Design Association and Companies such as the architecture firm SHL/Schmidt Hammer Lassen in Denmark, Singapore, London and China. Mads has had leading roles in managing consulting firms as Implement Consulting Group and PA Consulting Group as Head of Innovation & Strategy and co-owner of the company, having worked out of London since 2014. He worked for RADI Designers and Robert Stadler in 2003 in Paris and is educated from the Danish Design School in Copenhagen (1999–2004), has studied part of MBA at AVT Business School (2012-2013) and has received certificates from Stanford University (2013-2015), Yale School of Business (2012) and Harvard Business School (2013). In May 2010 he was announced one of the 100 best business people under 35 yrs in the field of innovation in Denmark by Berlingske Business. Kjoeller Damjaer developed the Creative Leadership Impact Framework (CLIF) in 2014, an assessment and developing method for leaders and coined the term LeadTech as a term applied to leadership technology tools in 2010. Mads Kjoeller Damkjaer has won several strategy, innovation and leadership awards. On 17 November 2011 Mads was nominated with the Award by The Danish Design Counsel as one of the greatest talents in Scandinavia. In 2012 he received the Rising Star Award in New York, US. He lived in California part of 2016.
Jeanne M. Liedtka, is an American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.
Scandinavian Academy of Fashion Design, often abbreviated to SAFD, is a fashion design school in Copenhagen, Denmark. It offers a full-time three-year fashion design education, and a variety of short and summer courses.
Julie Battilana is a scholar, educator, and advisor in the areas of social innovation and social change at Harvard University. She is the Joseph C. Wilson Professor of Business Administration at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at the Harvard Kennedy School.
