E-Types

Last updated

e-Types
Type Private
Industry Strategic design
Logo design
Branding
Communication
Digital design
Interactive design
Instructional design
Design research
Founded1997
Headquarters,
Denmark
Key people
Camilla Frederiksen
Jens Kajus [1]
Jonas Hecksher [1]
Mads Elleberg Petersen
Mari Randsborg
Rasmus Drucker Ibfelt
Søren Skafte Overgaard
Number of employees
50 (2013)
Website www.e-types.com

e-Types is a brand agency based in Copenhagen. [2] [3] It employs 50 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School [4] and Harvard Business School. [5]

Contents

History

e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of five employees into a consultancy of 50 strategists, designers and account managers. In 2010 e-Types became part of e-Types Group.

The company's branding work includes Danish Film Institute (1999), Aquascutum (2002), Rzeczpospolita (2004), Royal Danish Theatre (2005), 3XN (2007), CPH:PIX (2008), DI (2008), Tryg (2010), Berlingske (2011), Sanoma (2013). [6]

Academia

By 2006, e-Types became an object of interest to scholars in the creative businesses academia. The cooperation with Learning Lab Denmark turned into an industrial PhD from The Danish School of Education (now University of Aarhus) using e-Types as the primary case of the research. [7] The focus was "Conscious Design Practice as a Strategic Tool". [8] Meanwhile, Professor Robert Austin from Harvard Business School made a different case-study concerning Innovation Strategy of a Design Firm. The case-study was discussed and criticised at the 2006 Seattle Innovation Symposium at the University of Washington. [9]

Related Research Articles

Business model Rationale of how an organization creates, delivers, and captures value in economic, social, cultural or other contexts

A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.

Copenhagen Business School Business school

Copenhagen Business School often abbreviated and referred to as CBS, is a public university situated in Copenhagen, Denmark and is considered one of the most prestigious business schools in Western Europe and the world.

A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.

Eric von Hippel

Eric von Hippel is an American economist and a professor at the MIT Sloan School of Management, specializing in the nature and economics of distributed and open innovation. He is best known for his work in developing the concept of user innovation – that end-users, rather than manufacturers, are responsible for a large amount of innovation. In order to describe this phenomenon, in 1986 he introduced the term lead user. Hippel's work has applications in business strategy and free/open source software (FOSS), and he is one of the most highly cited social scientists writing on FOSS. The BUGvonHippel, named for Eric von Hippel and bearing his name in Braille, is a breakout board module and an example of open-source hardware.

Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users. Service design may function as a way to inform changes to an existing service or create a new service entirely.

Asian Institute of Management

The Asian Institute of Management (AIM) is an international management school and research institution. It is one of the few business schools in Asia to be internationally accredited with the AACSB. It was established in partnership with Harvard Business School and uses the Harvard Business School case study teaching methodology. Prof Stephen Fuller of the Harvard Business School was its first President, to be succeeded by another professor from Harvard. It was described by Asiaweek magazine as the best in the Asia-Pacific region in terms of executive education.

EDHEC Business School

EDHEC Business School is a French business school. As a Grande école in France, it specializes in business and management studies. It has five campuses: Lille, Nice, Paris, London, and Singapore, and offers undergraduate (BBA), graduate, executive education PhD in Finance, and a variety of open and customized programmes. It has 8,000 students enrolled in traditional graduate and undergraduate programmes, 150 partner universities and a network of more than 40,000 alumni in over 125 countries.

Design management

Design management is a field of inquiry that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.

Design thinking is the set of cognitive, strategic and practical processes by which design concepts are developed. Many of the key concepts and aspects of design thinking have been identified through studies, across different design domains, of design cognition and design activity in both laboratory and natural contexts.

Honda Aircraft Company

Honda Aircraft Company is an aircraft manufacturer headquartered in Greensboro, North Carolina, responsible for the production of the HondaJet family of aircraft. Originally a secret research project within Honda R&D, Honda Aircraft Company was formed as a wholly owned subsidiary of Honda Motor in August 2006 under the leadership of HondaJet designer Michimasa Fujino. Honda Aircraft Company began delivering aircraft to customers in late 2015, and by the first half of 2017 its HondaJet had become the top-selling twin-engine light business jet.

Design Futures Council

The Design Futures Council is an interdisciplinary network of design, product, and construction leaders exploring global trends, challenges, and opportunities to advance innovation and shape the future of the industry and environment. Members include architecture and design firms, building product manufacturers, service providers, and forward-thinking AEC firms of all sizes that take an active interest in their future.

Nicolai J. Foss is a Danish organizational theorist, and entrepreneurship and strategy scholar. He is currently a professor at the Copenhagen Business School where he did most of his career. Foss' main contribution to organization theory is through the micro-foundational perspective in organization theory and management - examining how individual behaviors aggregate to affect the behavior of larger groups and organizations.

The Mayo Clinic Center for Innovation (CFI), embedded within Mayo Clinic, is one of the United States's first and largest health care delivery innovation group working within a major academic medical center.

Toke Reichstein is a Danish economist and Professor at Copenhagen Business School. He is best known for his work on "Investigating the sources of process innovation among UK manufacturing firms."

Mads Kjoeller Damkjaer is a Danish industrial designer, strategist and entrepreneur. A double gold winner at Red Dot Design Awards, If Design Awards, D&AD Awards and Creative Circle Awards. Married with designer and entrepreneur Sidsel Kjøller Damkjær. He was Managing Partner at the design and innovation agency Goodmorning Technology (2004-2013) in Copenhagen, London, New York (2008–2010) and Hong Kong (2010–2011) and has founded or co-founded several companies such as Contxt (2002), the Copenhagen Parts (2009) transportation and life style bike parts, PART (2007) and Future fwd (2012). As investor he established the impact venture company Tomorrow Projects in San Francisco in 2011. He is an adviser and board member at several Start-up Companies as well as organisations as the Danish Design Association and Companies such as the architecture firm SHL/Schmidt Hammer Lassen in Denmark, Singapore, London and China. Mads has had leading roles in managing consulting firms as Implement Consulting Group and PA Consulting Group as Head of Innovation & Strategy and co-owner of the company, having worked out of London since 2014. He worked for RADI Designers and Robert Stadler in 2003 in Paris and is educated from the Danish Design School in Copenhagen (1999–2004), has studied part of MBA at AVT Business School (2012-2013) and has received certificates from Stanford University (2013-2015), Yale School of Business (2012) and Harvard Business School (2013). In May 2010 he was announced one of the 100 best business people under 35 in the field of innovation in Denmark by Berlingske Business. Kjoeller Damjaer developed the Creative Leadership Impact Framework (CLIF) in 2014, an assessment and developing method for leaders and coined the term LeadTech as a term applied to leadership technology tools in 2010. Mads Kjoeller Damkjaer has won several strategy, innovation and leadership awards. On 17 November 2011 Mads was nominated with the Award by The Danish Design Counsel as one of the greatest talents in Scandinavia. In 2012 he received the Rising Star Award in New York, US. He lived in California part of 2016.

Mariann Jelinek is an American organizational theorist, and Emeritus Professor of Strategy at the College of William & Mary, considered an icon for her contributions in the field of management of technology and innovation.

Ester Barinaga is a professor of Social Entrepreneurship at Lund University (Sweden) and a professor in the Department of Management, Politics and Philosophy (MPP) at Copenhagen Business School (CBS), Copenhagen (Denmark). She works primarily in the areas of social innovation and social entrepreneurship, with a particular emphasis on those initiatives addressing ethnic marginalization and stigmatization in our societies. Ester Barinaga was born in Spain, naturalized Swedish in 2004 and currently lives in Malmö, Sweden.

Robert D. Austin is an innovation and technology management researcher and professor at Ivey Business School. He is best known for pedagogical innovations in the teaching of technology management, for his "artful making" research, which examines business innovation through the lens of art practice, and for his research documenting the neurodiversity employment movement.

Scandinavian Academy of Fashion Design

Scandinavian Academy of Fashion Design, often abbreviated to SAFD, is a fashion design school in Copenhagen, Denmark. It offers a full-time three-year fashion design education, and a variety of short and summer courses.

Beth Ames Altringer is an American designer and academic in user-centered design and design education. She runs the Design Lab at Harvard University and teaches design and innovation at the Harvard John A. Paulson School of Engineering and Applied Sciences, Harvard Graduate School of Design, and Harvard Business School.

References

  1. 1 2 "Profile". Identifont. Retrieved 2010-10-04.
  2. "About". journalisten.dk. Retrieved 2010-10-04.
  3. Typiske typer for e-types | Journalisten
  4. CM E98 - Managing in the Creative Economy* | CBS - Copenhagen Business School
  5. Case Studies, Articles & Books - Harvard Business Review
  6. e-Types
  7. http://nordcode.tkk.fi/lyngbypapers/nc3_friis.pdf
  8. e-Types PhD
  9. "BrainWorks - UWTV.org". Archived from the original on 2009-10-12. Retrieved 2010-09-23.