Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Pets.com was a dot-com enterprise headquartered in San Francisco, U.S, that sold pet supplies to retail customers. The website was launched in November 1998 and was shut down in November 2000. A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America.
MP3.com was a website operated by Paramount Global publishing tabloid-style news items about digital music and artists, songs, services, and technologies. It is better known for its original incarnation as a legal, free music-sharing service, named after the popular music file format MP3, popular with independent musicians for promoting their work. That service was shut down on December 2, 2003, by CNET, which, after purchasing the domain name, established the current MP3.com site.
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
ARTISTdirect is an American online digital media entertainment company.
Boo.com was a short-lived British eCommerce business, founded in 1998 by Swedes Ernst Malmsten, Kajsa Leander and Patrik Hedelin, who were regarded as sophisticated Internet entrepreneurs in Europe by the investors because they had created an online bookstore named Bokus.com, the third largest book e-retailer, before founding boo.com.
FatWallet was a comparison shopping website, centering on a set of forums that allowed users to publish deals and rebate offers on products and services, with computer-related products and electronics most prominent in the listings. It was headquartered in Beloit, Wisconsin, and ceased operation on October 9, 2017.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
TV.com was a website owned by Red Ventures that covered television series and episodes with a focus on English-language shows made or broadcast in Australia, Canada, Ireland, Japan, New Zealand, the United States, and the United Kingdom. Originally launched by CNET in the mid-1990s, the website was transformed in 2005 when CNET acquired the website TV Tome and incorporated its assets into the new website's composition. CNET Networks, including the TV.com site, was later purchased by CBS in 2008. In its heyday, TV.com emphasized user-generated content listings for a wide variety of programs that included episode air dates, descriptions, news, season listings, notes, credits, trivia, and a forum section.
Backcountry.com is an online specialty retailer that sells clothing and outdoor recreation gear for hiking, camping, road biking, mountain biking, rock climbing, winter sports, fly fishing, kayaking, rafting, road and trail running, and more.
The website PriceRunner is a price comparison service launched in Sweden in 1999. It allows users to compare prices on a range of products. The company is headquartered in Stockholm, Sweden, and also operates within Denmark, and the UK. In March 2022, it was announced that PriceRunner had been acquired by the Swedish fintech company, Klarna.
Deal-of-the-day is an ecommerce business model in which a website offers a single product for sale for a period of 24 to 36 hours. Potential customers register as members of the deal-a-day websites and receive online offers and invitations by email or social networks.
Rakuten.com/shop was an e-commerce marketplace based in San Mateo, California. Previously known as Buy.com, it was founded in 1997 by Scott Blum. In 2010, it was purchased by Japanese company Rakuten, and rebranded as Rakuten.com. This business was shut down by Rakuten in 2020.
CondomMan.com is an online retailer of condoms and healthcare products headquartered in Valencia, California. Its web operations were launched in 2002. The website distributes over 10 million condoms yearly to customers, non-profit organizations, and wholesale distributors.
Chegg, Inc., is an American education technology company based in Santa Clara, California. It provides homework help, digital and physical textbook rentals, textbooks, online tutoring, and other student services.
Udemy, Inc. is an education technology company, founded in May 2010 by Eren Bali, Gagan Biyani, and Oktay Caglar. It is based in San Francisco, California, United States, with hubs in Denver, Colorado; Dublin, Ireland; Austin, Texas; Melbourne, Australia; İstanbul, Turkey, and Gurgaon, India.
RetailMeNot, Inc. is an American multinational company headquartered in Austin, Texas, that maintains a collection of coupon web sites. The company was founded by Cotter Cunningham. The company owns RetailMeNot.com and VoucherCodes.co.uk and acquires coupon sites and third-party software.
DealNews is a comparison shopping website for consumer electronics, apparel, and other products. Founded in 1997 by Daniel de Grandpre, the website was included in PCWorld's "100 Best Products of 2006 List". According to Alexa Internet, Inc., DealNews.com is in the top 1,000 websites in the US. The DealNews app is available for both iOS and Android smartphones. The company is headquartered in Huntsville, AL.
CouponCabin provides online coupon codes from American retailers. The site also provides printable coupons for local businesses and groceries, daily deal aggregation and product recommendations.
Capital One Shopping is a browser plugin, website and mobile app that offers e-commerce comparison shopping and cash back at online retailers that participate in its programs. It is operated by Wikibuy, LLC of Plano, Texas, and is primarily aimed at consumers in the United States.
