EOS (company)

Last updated
EOS
IndustrySkincare
Founded2006 (2006)
FoundersJonathan Teller
Sanjiv Mehra
Craig Dubitsky
Headquarters,
U.S.
ProductsLip balm, lotion, shaving cream
Website evolutionofsmooth.com

Evolution of Smooth (more commonly known as EOS) is a privately owned beauty and skincare company based in New York City. EOS was founded in 2006 by Jonathan Teller, Sanjiv Mehra, and Craig Dubitsky. The company makes a variety of body care products such as lip balm, lotion, and shaving cream. [1] Its products are known for using natural and organic ingredients, as well as for their colorful, minimalist packaging.

Contents

History

Jonathan Teller created the EOS lip balm in 2006. In 2015, EOS was the second highest-selling lip care in the world, with 11.5% of the market share in the United States. [2] The lip balms are sold at retail stores in 18 countries [3] and online through the company's website.

In 2017, EOS sold nearly 2 million units per week globally. [3]

Product complaints

Between August 6, 2014, and June 12, 2017, 126 complaints were filed to the U.S. Food & Drug Administration (FDA) by customers who experienced reactions to EOS lip balm. [4]

In 2016, a class-action lawsuit was filed against EOS, claiming that the lip balm caused bleeding and blistering. The preliminary settlement for those affected was a reimbursement with products, cash, or more depending on their reactions to the product. According to Buzzfeed News reports, “Affected consumers are eligible to receive either $75 for verified medical expenses, a $15 cash award, $20 worth of EOS products, or up to $4,000 depending on their injuries." [5]

Ultimately, EOS settled five proposed class action lawsuits. The final terms of the proposed EOS class action settlement were not disclosed, however, the company said it would include a warning on the lip balm packaging and the product website. [6]

The company later published on social media that its products are safe to use, [7] claiming their products are "hypoallergenic, dermatologist tested, made with the highest quality ingredients, meet or exceed all safety and quality standards set by our industry and are validated by rigorous safety testing conducted by independent labs". [8] The company also placed safety tips on its packaging to warn consumers of potential irritation. [9]

Marketing

EOS products are known for using natural and organic ingredients as well as for their colorful, minimalist packaging and design targeted toward women. [10] In its early days, EOS relied on endorsements from celebrities, such as Kim Kardashian and Miley Cyrus, who frequently posted about EOS products on social media. [11] Consequently, Goldman Sachs included EOS in its list of top 50 brands "It Girls" love. [12]

In March 2018, EOS launched an advertising campaign that provided free lip balm to customers of Kellogg's Special K products. [13]

Related Research Articles

<span class="mw-page-title-main">Food and Drug Administration</span> United States federal agency

The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food safety, tobacco products, caffeine products, dietary supplements, prescription and over-the-counter pharmaceutical drugs (medications), vaccines, biopharmaceuticals, blood transfusions, medical devices, electromagnetic radiation emitting devices (ERED), cosmetics, animal foods & feed and veterinary products.

<span class="mw-page-title-main">Cosmetics</span> Substances applied to the body to change appearance or fragrance

Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features. Makeup can also add colour to a person's face, enhance a person's features or change the appearance of the face entirely to resemble a different person, creature, or object.

<span class="mw-page-title-main">Kashi (company)</span> Food manufacturer

Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in La Jolla in 1984, the company became a subsidiary of Kellogg's in 2000, and produces about 100 products sold in the U.S. and Canada. Its original cereal, discontinued in 2021, was identified by the tagline "Seven Whole Grains on a Mission". The name "Kashi" is a blended term derived from "kashruth", meaning kosher or pure food, and "Kushi", the last name of the founder of American macrobiotics, Michio Kushi.

<span class="mw-page-title-main">Lip balm</span> Skin care product

Lip balm or lip salve is a wax-like substance applied to the lips to moisturize and relieve chapped or dry lips, angular cheilitis, stomatitis, or cold sores. Lip balm often contains beeswax or carnauba wax, camphor, cetyl alcohol, lanolin, paraffin, and petrolatum, among other ingredients. Some varieties contain dyes, flavor, fragrance, phenol, salicylic acid, and sunscreen.

<span class="mw-page-title-main">ChapStick</span> Brand name of lip balm

ChapStick is a brand name of lip balm owned by Suave Brands Company and is used in many countries worldwide. It is intended to help treat and prevent chapped lips, hence the name. Many varieties also include sunscreen to avoid sunburn.

<span class="mw-page-title-main">Honey Smacks</span> Breakfast cereal made by Kelloggs

Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's, noted for its high sugar content. It was introduced in the early 1950s.

<span class="mw-page-title-main">Carmex</span> Brand of lip balm

Carmex is a brand of lip balm produced by Carma Laboratories, Inc. It is sold in jars, sticks, and squeezable containers.

<span class="mw-page-title-main">Boiron</span> French manufacturer of homeopathic products

Boiron is a manufacturer of homeopathic products, headquartered in France and with an operating presence in 59 countries worldwide. It is the largest manufacturer of homeopathic products in the world. In 2004, it had a workforce of 2,779 and turnover of € 313 million. It is a member of the CAC Small stock index.

<span class="mw-page-title-main">Vinpocetine</span> Chemical compound

Vinpocetine is a synthetic derivative of the vinca alkaloid vincamine, differing by the removal of a hydroxyl group and by being the ethyl rather than the methyl ester of the underlying carboxylic acid. Vincamine is extracted from either the seeds of Voacanga africana or the leaves of Vinca minor.

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Zicam is a branded series of products marketed for cold and allergy relief whose original formulations included the element zinc. The Zicam name is derived from a portmanteau of the words "zinc" and "ICAM-1". It is labelled as an "unapproved homeopathic" product and as such has no evidence of effectiveness.

<span class="mw-page-title-main">Ingredients of cosmetics</span> Ingredients used in makeup

Cosmetics ingredients come from a variety of sources but, unlike the ingredients of food, are often not considered by most consumers. Cosmetics often use vibrant colors that are derived from a wide variety of sources, ranging from crushed insects to rust.

<span class="mw-page-title-main">Colgate (toothpaste)</span> Dental hygiene product

Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.

ConsumerLab.com, LLC. is a privately held American company registered in White Plains, NY. It is a publisher of test results on health, wellness, and nutrition products. Consumer Labs is not a laboratory, but contracts studies to outside testing laboratories. It purchases dietary supplement products and other consumer goods directly from public storefronts and online retailers, contracts for testing by private laboratories, and publishes reports based on the results. It primarily derives revenue from the sale of subscriptions to its online publications, which are paywalled. Other sources of revenue include a proprietary certification program, licensing fees, contents re-publication license fees, and advertising.

Truvia is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made of stevia leaf extract, erythritol, and natural flavors. Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener, although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low. Truvia competes with Stevia In The Raw, the #2 brand of stevia, owned by Cumberland Packaging who also makes Sweet 'n Low.

The Chemins Company is a dietary supplement manufacturer based in Colorado Springs, Colorado. The company, founded in 1974 by James Cameron, became embroiled in a series of criminal investigations in 1994 after a woman died and more than 100 other people became ill after taking one of the company's products marketed under the brand name Nature's Nutrition Formula One. The adverse events were later linked to the product having been tainted with ephedrine. A three-year federal investigation, which revealed that the company had doctored records, misled FDA investigators, and purposely hindered inspections, led to Cameron being sentenced to 21 months in prison and him and the company being fined $4.7 million. The company also paid out $750,000 to settle a class action lawsuit alleging that the company's protein powder supplements contained approximately half the protein content and twice the carbohydrate content listed on the label.

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References

  1. "Company Overview of eos Products, LLC". Bloomberg News .
  2. "Lip balm/treatment brand sales share U.S. 2015 | Statistic". Statista. Retrieved 2018-10-15.
  3. 1 2 Belanger, Lydia (2017-03-14). "How a Beauty Startup Went From an Incubator to Selling in 18 Countries". Entrepreneur. Retrieved 2018-10-04.
  4. Nutrition, Center for Food Safety and Applied. "Products & Ingredients - EOS Lip Balm® Products". www.fda.gov. Retrieved 2018-10-04.
  5. Seals, Greg (3 November 2016). "EOS Lip Balms Are Under Fire Again". Glamour. Retrieved 2018-12-26.
  6. "EOS Settles Class Action Lawsuit Over Lip Balm 'Blistering' Claims". Top Class Actions. 2016-02-01. Retrieved 2018-12-26.
  7. "Class-action lawsuit claims EOS lip balm damages skin". WREG.com. 2016-01-14. Retrieved 2018-10-15.
  8. "Update: The EOS lip balm lawsuit has been resolved". www.girlslife.com. Retrieved 2023-01-30.
  9. "EOS lip balm lawsuit resolved, new packaging will include safety tip". TODAY.com. Retrieved 2018-10-15.
  10. Segran, Elizabeth (2016-10-19). "The Untold Story Of How Lip Balm Upstart EOS Outdid Chapstick". Fast Company. Retrieved 2018-12-19.
  11. "A lip balm championed by celebrities is being sued for 'causing allergic reactions'". Independent.co.uk . 16 January 2016.
  12. "GOLDMAN SACHS AND TEEN VOGUE: Here Are The 50 Brands That Young Women Love". Business Insider. Retrieved 2018-10-15.
  13. Christensen, Doreen. "Free Eos Lip Balms with purchase of Kellogg's products". Sun-Sentinel.com. Retrieved 2018-10-15.