Easy Languages (YouTube)

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Easy Languages is a language learning network that produces street interviews and subtitled conversations to teach more than 40 languages through authentic unscripted speech from local people who speak that language or dialect. [1]

Contents

History

The project began in 2005 in Münster, Germany, when media educator Janusz Hamerski led a school video workshop and, with participant Cari Schmid, created a video teaching German greetings. [2] The video was later uploaded to YouTube shortly after the platform launched, where it quickly gained international attention. [2]

In 2014, YouTube selected Easy German for its education-focused creator program, prompting Hamerski and Schmid to move to Berlin and expand the project professionally. [3] By 2021, the Easy Languages network had grown to include over a dozen channels in various languages, modeled on the same interview-based format. [4]

Format and Global Reach

The project has expanded into more than 40 languages, with each channel presenting street interviews featuring subtitles in both the local language and English. [2] A franchise system helps new contributors launch channels while maintaining the educational and visual identity of the network. [3] Many franchises have their own membership tiers for users to gain access to exclusive content [5] .

The company also has a partnership with the educational German Language company Seedlang, as many employees of Easy Languages make content for Seedlang's apps [6]

Recognition

The project has received praise in Germany’s mainstream press for its accessibility and grassroots origins. [2] In 2023, the German government’s public diplomacy platform featured Easy German as an example of successful online German instruction. [7]

References

  1. Flemons, Kit (5 September 2022). "How Easy English Brings Real Language to Learners". ELTABB Connections. 4 (9).
  2. 1 2 3 4 Manthei, Lilian (16 March 2025). "Youtuberin im Interview: Alles begann mit einem "Hallo"". Westfälischen Nachrichten. Muenster, Germany: Westfälische Medien GmbH & Co. KG. p. 23. Retrieved 20 April 2025.
  3. 1 2 Kluck, Nora (1 June 2022). "Deutsch lernen wie mit Freunden". Wissen, Leben. 2022 (Summer): 4.
  4. Montali, Stefano (23 December 2021). "Our audience is so diverse': What it's like to teach German from Berlin's streets". The Local. Retrieved 20 April 2025.
  5. https://www.easy-languages.org/contact
  6. https://www.seedlang.com/partners
  7. "Deutsch lernen mit YouTube". Deutschland.de. Federal Foreign Office of Germany. 2023. Retrieved 20 April 2025.