EatOut

Last updated
EatOut
Type of business Private
Available in English
Founded2010
Headquarters Nairobi, Kenya
Area served4 Countries
OwnerMikul Shah, Africa Media Venture Fund (AMVF), Craft Silicon & Others
Founder(s) Mikul Shah
IndustryRestaurants, Food & Drink, Mobile Payments
Products EatOut Africa
Services Directory, Bookings
Parent Websimba Limited

EatOut is a Kenyan technology company that provides information and reviews on restaurants in East Africa. [1] They also operate Yummy Magazine, a lifestyle publication with a focus on food and drinks, as well as various food events in Nairobi.

Contents

History

EatOut was founded by Mikul Shah in 2010. The company raised $300,000 in equity investment from a Netherlands-based African Media Venture Fund (AMVF) in July 2012. [2] In 2013, the company launched its events business unit,[ citation needed ] and 2015 EatOut added a publishing business arm with the launch of Yummy Magazine.

In 2016 EatOut acquired the regional East African start-ups, The Pearl Guide Uganda and Eating in Kigali.[ citation needed ] That same year, EatOut raised a further equity investment of $500,000 from Kenyan fin-tech company Craft Silicon to launch a restaurant loyalty and payments platform.[ citation needed ]

Partnerships

In October 2012, Wazi WiFi, Google, and EatOut partnered to encourage restaurants to offer Wazi WiFi hotspots. [3]

EatOut also partnered with Safaricom and Kopo Kopo in April 2013 to encourage more restaurants to accept M-Pesa as a payment method. [4]

EatOut sponsors the Best Food Blogger for the Bloggers Association of Kenya Awards

EatOut & Facebook host SME workshops in Nairobi for SMWI Conference[ citation needed ]

Michelin Starred Chef heading to Nairobi to launch Nairobi Restaurant Week 2017[ citation needed ]

EatOut & CFC Stanbic Bank launch Yummy Card Program[ citation needed ]

Awards and recognition

2017

2016

2015

2014

2013

2012

2011

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References

  1. "About Us". EatOut. Retrieved 2023-05-16.
  2. Maina, Wangui. “Dutch fund acquires 25pc of Eat Out”, “Business Daily Africa”, 8 July 2012. Retrieved on 9 June 2013.
  3. Maina, Wangui. “Restaurants show appetite for Wi-Fi partnership”, “Business Daily Africa”, Nairobi, 17 October 2012. Retrieved on 9 June 2013.
  4. Mwaniki, Charles. "M-Pesa restaurants deal deepends turf wards with banks", Nairobi, 16 April 2013. Retrieved on 9 June 2013.
  5. “Eat Out Kenya wins tourism award”, “Biztech Africa”, 25 June 2012. Retrieved 9 June 2013.
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